Example Of Outbound Marketing

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Outbound Marketing Strategies: Are they really dead?

There has been plenty of speculation around the death of outbound marketing. But recent surveys have shown the speculation to be greatly exaggerated. In fact, outbound marketing is still dynamic for driving leads and sales.
Here's what top IT executives had to say about the effectiveness of outbound marketing:
• 60% said outbound calls or emails have led to an IT vendor's being evaluated.
• 75% said they'd decided to attend an event or take an appointment after having received a cold call or email.

The findings are surprising especially when inbound strategies, such as content marketing, social media, and search engine optimization have gained steam for their cost-effectiveness. But the data is crystal clear: The cold call lives.
In today's climate, companies are increasingly pushing social selling—like blogging, content creation, search engine optimization, and social media engagement—as the best means of marketing a product or service. But studies have shown the importance of traditional outbound marketing techniques, such as cold calls, emails, TV commercials, and print ads, for driving leads and sales. A good old-fashioned call can help to humanize you to your marketing prospects, no matter the size of a business or industry.
For many companies, a mixture of inbound and outbound marketing techniques may be best. And it doesn't take pricey TV or print ads to reap the benefits. Below I have listed a few ways companies can add outbound marketing techniques to their strategies.
Draft scripts, but don’t read from them. When making a cold call or sending out an email blast, it’s important to ensure that you don't come off like an advertisement. Anything that sounds too extravag...

... middle of paper ...

...ing page on your company's Facebook page—just install the application and tweak the code. Or, add one to your website. Always include a succinct company bio and a call to action.
Track results. Invest in a customer relationship management (CRM) platform to track the results of your outbound and inbound marketing efforts. It will help you to tweak your strategy over time and line up your techniques to ensure your strategy is working comprehensively across multiple techniques and platforms.
Creating the perfect mix of inbound and outbound marketing techniques may just be what your company needs to improve your leads and sales. Trying these techniques will ensure your business stands out from the rest.
For more information on how a marketing strategy can help your business succeed you contact Australian Business Consulting & Solutions on info@australianbusiness.com.au

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