The advent of new technology such as the social media has penetrated into the market and altered the way customers seek information. As the number of social media users escalates companies are advised to take advantage of the emerging marketing channel and effectively communicate with customers. Its interactivity, ubiquity and accessibility qualify it as one of the most cost effective marketing tools today. This research paper is an exploratory study about the role of social media in marketing.
Introduction
The meaning of the term ‘social media’ can be derived from two words which constitute it. Media generally refers to advertising and the communication of ideas or information through publications/channels. Social implies the interaction of
Similar statistics, albeit from a different source – Role of social media in marketing:
Social media is now increasingly becoming an ingrained aspect of political campaigns, national defense strategies, public policy, public relations, brand management and even intra company communication.
Since the major task of marketing as tool used to inform consumers about the company’s products, who they are and what they offer, social marketing plays an important role in marketing.
- Social media can be used to provide an identity about the companies and the products or services that they offer.
- Social media helps in creating relationships with people who might not otherwise know about the products or service or what the companies represent.
- Social media makes companies "real" to consumers. If they want people to follow them they need not just talk about the latest product news, but share their personality with
Many companies are coming big way for Social Media Optimization for their Product or Services nowadays. During Election 2009 Social Media was used for Influence Indian Voters. Social Media Marketing in India is being undertaken by brands like Tata Docomo, MTV India, Channel V, Clear Trip, Tata Photon, Axe deodorants, Microsoft, Naukri, Shaadi and many more. Besides, numerous Indian celebrities are also using SMM platform to promote their movies, music and events via Twitter, Facebook and personalized blogs. Social Media Marketing is also boosting public relations business. Several PR agencies in India are undertaking brand building exercises for corporate organizations, brands and celebrities. However, to the delight of many among us, the biggest gainers from SMM till date have been the organizations from the Not-for- Profit sector. Several Campaigns like ‘Bell Bajao’ and ‘Jaago Re’ have been quite successful on Social Networking Sites. These campaigns have been spreading the word about their cause through blogs, Twitter and
Social media is also a great way to network for jobs, your own business and any number of things. Many businesses start on social media and expend beyond the internet. This is a great way for many people to see the goods for sales and a faster method of word to mouth. Social media has a large impact of today’s society both good and bad. Social media is driven by people’s needs to connect and interact with others on a more convenient way outside of a face to face, or a phone call.
Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.
It is basically because the current and potential customers are already there. Boosting the sales of the business and gaining plenty of customers. Now according to the WebpageFX (2017), there are some advantages and disadvantages of social media marketing. The advantage of it is that social media has a large audiences that can attract potential customers. Another thing is that it is free to create an account. But, there are paid advertising options on most social media sites. It can be a great tool for reaching more users, but are by no means mandatory. It encourages sharing, which means that however wide the reach, the followers of the business can share with their followers, who then shares with their followers, giving it a wider reach with a very low cost. Increases brand loyalty. It means to say that social media is a two-way process that allows a business to build meaningful relationship with their clients, thus makes the clients confident to trust it. It also encourages them to choose your business’ products in the future. Lastly, it uncovers valuable insights. Gaining important information from social media about the customers on how can a business’ product improve, thus helping the business make smarter decisions. However, there are still some disadvantages of social as a way of marketing. One of them is the negative feedback. This means that satisfied
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Social media marketing has several adventages for businesses.Increasing exposure is one of the most significant benefits of social media marketing. To exemplify, since according to the World Internet User statistics, there are currently 2,405,518,376 Internet users, social media marketing gives businesses’ the chance to reach millions of people. Besides Lawrence Zammit, director of Misco Consulting states that “The fact that 84 percent of organisations in this survey use social media such as Facebook, Twitter or LinkedIn reflects the importance of the role of social media marketing in the way businesses communicate with their audiences. In fact, 45 per cent also expressed their belief that social media investment contributes to an increase in acquiring new business or retaining current business.” Although traditional media has been an important element in marketing, the facts that, social media marketing creates more exposure, costs lesser and has more measurable effects than traditional media marketing.All of these makes social media marketing more preferable by the firms. Hence, it can be shown from the above that marketing strategies via social media is more efficient rather than traditional media to create or retain businesses. Most companies find a balance and integrate traditional and social media to maximize exposure and opportunities. Apart from increasing exposure of businesses, social media marketing also increase brand awareness with clients and customers and improved communication with them.For instance in the “Ten Business Benefits of Social...
Social media is “Websites and applications that enable users to create and share content or to participate in social networking”[1]. Social media marketing is the use of internet based platforms (social media) to advertise and broadcast companies to the world. The use of social media for marketing has many benefits and this has been proven numerous times. It can be risky for some companies but the opportunity for benefit outweighs the small risk and therefore I believe companies should develop social media marketing strategies.
Social media in marketing is beneficial to any company in that it helps businesses organize control, and streamline communication and information, and help companies to better promote their brand (Paus, 2013, p.77, 78, para. 13). Social networking is not a bad way to promote a business or an organization but there has to be strategy implemented to monitor the images and information that can potentially foster negative perceptions of the
Social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. It personalizes the brand and helps spread the message in a relaxed and conversational way. When the marketing team knows its target market it can then start sending out marketing and advertisement messages on the platforms in which will reach its target market the fastest with the most effectiveness. Marketing can create a relationship using social media with people who might not otherwise know about our products or service (Lake,
While the traditional methods of marketing keeps the consumers informed, marketing on social media takes it a step further by keeping the consumers engaged.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media has about 1.35 billion users around the world and is a very important, beneficial, and influential resource in modern society (Benefits of Social Media). According to the New Oxford American Dictionary, social media is “any website or application that allows people to create and share content” (1692). By sharing content through these sites people can easily keep in touch with friends, family, and important world events that they may not otherwise be able to. Social media is helpful and should be used by everyone, because it allows people to connect with others around the world, provides an easy way to relieve stress and pass time, and can help promote business.
Nowadays, social media is growing very rapidly throughout the whole world. Social media has changed the way that we communicate with others through using these common social networking sites like Face book, Twitter, and Instagram…For that, social media has positively and negatively impacted our life.