The Importance Of Social Media Marketing

Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic.

Marketing on social media increases exposure. Social media is as effective as or more effective than traditional marketing. Customers visit social media sites to learn more about a business, this is because these sites allow companies to share up-to-date information about their company, products, services and upcoming events. Social media has given power to customers, with its sites customers are able to comment whatever they want about a product or service whether the comment is positive or negative, on social media, this means that millions of people will be able to also read the comments. (Oyza, and Edwin, 2015).

One of the things marketers want to do is to humanize their brand” (Houssem, 2013, para 1). By utilizing social media, the companies are constructing the advertising tactic of relating to the audience better. The popularity of social media is growing so rapidly, that companies have no choice but to join in. 80 percent of the top 100 fortune companies are using social media to better engage with their customers. Among them, Ford has an open minded mentality toward new marketing techniques.

With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media has brought great business benefits to the business world because it gives higher brand visibility, generates new customers, is cost effective, and introduces social networking. Social media has helped businesses grow in tremendous ways especially in brand awareness. Lets face it, when we are signing on to our social networks, checking our email, and even looking something up we are constantly bombarded with advertisements.

“Social Media is participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become popular” (Evans, 2012).Social media can have a very big impact on the reputation of a company. Because we are living in an age of information, people could be easy to get some important information from social media. Every day, people use social media for work, shopping or fun. So, if a company wants a successful marketing strategy, it must make good use of Internet.

In past several years, the social media role has led to become mainly important medium for consumer and brand engagement. The communicative social media nature (with the ability for establishing conversations within firms, individuals in communications of customers and sellers, and engaging customers in value creation and content generation) has excited practitioners in the potential to serve the customer in a better way and satisfy their needs and objectives (Booth & Matic, 2011). Social media has led to nurture the development of trust relationship among brand and consumer, creating it progressively vital medium for utilising and maximising brand loyalty. For businesses, social media reflects both on the risk and opportunity (Stenbacka, 2001).

Over these many years, both small and big business have begun to harness the compelling power of social media networks to talk about their business brand, engage customers, generate more leads and even ramp up product sales. But there are few mandatory rules that business owners should comply to if they really want to avoid going from social star to woeful person. Importance of social collaboration Success in today 's era of social media is increasingly tied to more collaborative, modern business approaches – such as open sourcing, crowd sourcing, social sourcing and word of mouth marketing – social media platform that exude characteristics of 'connectivity ' more than 'management '. It 's in every organization 's best interest to build the social networking channels of fans and followers who can help each other to avoid the sentiments and achieve their full

This gives way on the topic of our study, wherein it will be identified how effective is social media on attracting customers and the perceptions of the consumers on Rose & Grace’s social media, specifically its Facebook page. Now that businesses like restaurants are already booming and competitors increase as well which becomes a challenge on maintaining and growing the

Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.

As you can tell, social media marketing trend is growing. Many businesses are growing and can bring many benefits and increased profits to any company with a strong online presence. The social media marketing trend has its pros and cons.. With the knowing of this growing trend companies will increase their chances for social media success, broaden the company’s horizons and be ready to tackle competitors.