The Importance Of Social Media Marketing

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Let’s be honest, in an ever rapidly changing society where technology is more accessible and more commonplace, marketing has become very versatile and efficient from major companies to small businesses capitalizing on the social media craze. Keeping up with trends is no exception when it comes to the marketing industry to promote and generate business for products such as movies and shows on Netflix to services provided by a small tax consultant firm trying to make a name for itself. The focus of this paper is to illustrate the different areas of marketing related to social media in today’s society in hopes of stressing the importance of how marketers conduct business with current technology and how it helps consumer interests. Aspects covered…show more content…
B.) Analyze data to observe how social media is used in daily operations.
C.) Understand the need for social media and the impact it poses.
Studies have shown that social media offers a wide range of benefits for product promotion and this new method is here to stay. In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets. Without social media, setting yourself ahead of the competition would be hard to achieve, because when you have folks that are already familiar with your brand it limits the amount of promotion due to lack of advertising. Sure, there is word-of-mouth being told person to person, but that would take months and even years
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The amount of time and money it takes to create your profiles and start posting is usually minimal, compared to other marketing channels, “95% of marketers who use social media at least 6 hours per week indicated their social media efforts increased exposure for their businesses.” (Kusinitz, 2014). On the contrary, statistics have been proven to be helpful and profound in supporting the use of social media with immediate results, “More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales.” (Kusinitz, 2014). The limit on how often social media is utilized depends on the user, but marketers need to take heed and use this valuable resource considering social media is used all hours of the day from the time people wake up until the time the person falls asleep. In a study, “Within the first 15 minutes of waking up, 4 out of 5 smartphone owners are checking their phones.”(Cleary, 2016). It helps marketers to be tech savvy and stay up to date on recent blogs such as Disqus and observe what new trends are catching consumers’ interests and develop a product mix and pitch ideas among colleagues that competitors may not be aware of. For example, Facebook promotes “Pages to Watch” feature also allows you to track posts from your competitors, or any other Facebook Page you want to observe closely. This includes stats on the most
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