Current Marketing Trends And Strategies

1752 Words4 Pages
bulb-icon

Recommended: Marketing trends introduction

Introduction

Now is the right time to come in and buy a new car. If you buy now, you will receive a free gift with your purchase. Have you thought about taking a vacation this month? This would be the perfect gift for any loved one. These are some common phrases and questions that everyone hears on a day to day basis. Whether it is on television, the radio, or on the internet, advertisement is all over and is heard or seen by people of all ages. Marketing is taking over the business world. If the right product is marketed poorly, it is most likely to fail. It is a key fundamental exercise that all businesses must do well in order to succeed. Currently, there are several trends and strategies that more and more businesses are using to sell their products. Use of the internet is growing as fast as ever. Businesses are using this knowledge to market their products over the internet. E-business has become quite popular in the world today. Also, pricing strategies such as odd pricing, leader pricing, and discounts have proven to be quite effective and trendy in marketing nowadays.

E-Commerce

Today, the world wide web is bigger than ever. You can do or find just about anything on the internet these days. E-Commerce is rapidly growing and it is considered to be one of the biggest trends in the business field today.

Benefits to E-Commerce

There are several benefits to selling on the web. Selling on the web offers the opportunity to increase revenues, ability to expand into global markets, ability to remain open 24 hours a day, 7 days a week, power to educate and inform, ability to lower the cost of doing business, ability to recognize new business opportunities, ability for more rapid growth, and power to track sales results.(Zimmerer, Scarborough, 2005) As seen in the above benefits, e-business is a very efficient and productive way to be a successful business.

Disadvantages to E-Commerce

Even though e-commerce provides a lot of positives for a business, it can sometimes be difficult to start and keep running. Not everybody likes to buy products off of the internet. One study shows that 75% of web shoppers who fill their online shopping carts become frustrated and leave the site before checking out.

Show More
Related

  • Marketing Stacy's Pita Chips

    1709 Words  | 4 Pages

    Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.

    Read More

  • Jet Blue Marketing Mix

    714 Words  | 2 Pages

    When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.

    Read More

  • Ebay Case Study

    1356 Words  | 3 Pages

    E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.

    Read More

  • Not Your Average Ice Cream Shop Case Study

    1284 Words  | 3 Pages

    First of all e-commerce is an area of marketing that uses networks to buy, sell and service a business 's products and services. Some pros e-commerce offers overall is that is can reach a wide variety of customers all over the world rather than just the ones in our area. Customers often impulse buy when online shopping which is a bonus for us when it comes to the online business. It is also easier to keep track of competitors and price changes since the competitors website is easily accessible. It’s also a great way to highlight major sales and make them more public than one would be able to just promoting it in a store. For example using social media and the website we can easily get the word out about special deals like buy one get one free drinks. Some cons; however, is that it takes away from interaction with customers. Customer interaction and good customer service is a key point in keeping our customers coming back to Not Your Average Ice Cream Shop so not having that connection could possibly hurt us in the long run. There is also a higher risk of losing money due to hackers and online fraud that could cause a business to lose it’s online customer base. Also a website can’t always be reliable since there is always a possibility of servers crashing or a customer not having access to the internet at all. Lastly, you can risk losing company information to scanners which can cause your

    Read More

  • Foreign Direct Investment (FDI) in E-commerce in India

    2939 Words  | 6 Pages

    E-commerce is about two decades old, yet due to its fascinating dimensions, it remains a challenging area for researchers and professionals.

    Read More

  • Coupon Essay

    1072 Words  | 3 Pages

    John Walsh, Sue Godfrey In 2001 E-commerce, or shopping electronically through the internet, is reforming the way retailers work together. E-tailers offer preferable client benefit over their blocks and mortar partners. They customize destinations, make open doors for customization and give included esteem. They regard clients as people rather than portions.

    Read More

  • Digital Media Privacy Paper

    564 Words  | 2 Pages

    Recently, the internet has become a large marketplace. According to Patrick Bajari and Ali Hortacsu: 2003 eBay listed 423 million items in 18000 categories in 2001.The continued dissemination of digital technology allowed the growth of new markets,

    Read More

  • Successful Marketing Strategies

    1006 Words  | 3 Pages

    Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).

    Read More

  • E-Commerce Makes Life Better !

    1570 Words  | 4 Pages

    In conclusion, e-commerce makes our life much more easier, because it saves time, we can get our goods with in a short period of time, other than that it connects to businesses around the world, we can buy goods that we can’t get from the local market. The last thing we also can get goods that are not available in the shopping mall and with the cheaper price. As I know, using e-commerce to shop online is the right choice for because it is so convenient.

    Read More

  • The Impact Of E-Business

    1822 Words  | 4 Pages

    E-commerce or electronic commerce is carrying out business communications and transactions through computers and over networks. It involves buying and selling of goods and services through digital communication. E-commerce also includes transactions on the World Wide Web and the Internet and means such as electronic funds transfer, smart cards and digital cash. E-commerce covers outward facing processes that interact with customers, suppliers and external partners such as sales, marketing, delivery, customer service, purchasing of raw materials and supplies for production.

    Read More

  • Study of Clothing Online Shopping

    3669 Words  | 8 Pages

    The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.

    Read More

  • Critical Appraisal Of Amazon.Com Current E-Business Strategy And Activities

    1477 Words  | 3 Pages

    In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.

    Read More

  • The Advantages and Risks of Online Shopping

    1027 Words  | 3 Pages

    The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.

    Read More

  • E-Commerce Essay

    1274 Words  | 3 Pages

    Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.

    Read More

  • Online Shopping Essay

    1612 Words  | 4 Pages

    Available goods and services: Customers are benefitted from online stores as they provide more variety of goods from all over the world than any physical store. All the brands are available. Most companies have their websites to offer goods/services online, no matter they have any front store or not. Many traditional retailers sell certain products only available online to reduce their retailing cost or to offer customers with more choices of size, color etc. Also, online shopping sometimes offer good pay plans and options for customers. They can decide their payment amount and date in their own convenience &

    Read More

More about Current Marketing Trends And Strategies

Open Document