Foreign Direct Investment (FDI) in E-commerce in India

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INTRODUCTION The Internet has become a key ingredient of strenuous and busy lifestyle. ‘Internet’ has become the central-hub for communication, explorations, connecting with people or for official purposes. Resultantly, Internet growth has led to a plethora of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices. E-Commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. It also includes ‘M-commerce’ which makes use of various mobile devices or smart phones. It means "the delivery of e-commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” The various services available on M-Commerce are Mobile Money Transfer, Mobile ATM, Mobile ticketing, Mobile vouchers, coupons and loyalty cards, News, Stock Quotes, shopping apps, Mobile brokerage etc. Launching of Google Wallet Mobile App is one of the recent developments. E-commerce is about two decades old, yet due to its fascinating dimensions, it remains a challenging area for researchers and professionals. Ecommerce can be sub-divided into four main categories given below: B2B commerce It encompasses all those activities in which one business builds relationships with other businesses for efficiently managing several of their business functions. Thus it involves co... ... middle of paper ... ...ndia’s GDP will bolster with the welcome of this initiative. Thus the Indian E-commerce industry is all set for flourishing in the future with foreign players entering into it. REFERENCES 1. A report by the Internet and Mobile Association of India 2013 -http://www.iamai.in 2. “Internet Usage Statistics - The Internet Big Picture - World Internet Users and Population Stats” available at http://www.internetworldstats.com/stats.htm 3. “Department of Telecommunications: Annual Report 2011-2012” available at http://www.dot.gov.in/annualreport/AR%20Englsih%2011-12.pdf) 4. “Digital Commerce: March 2011”, Report provided by Internet and Mobile Association of India and available at http://www.iamai.in/rsh_pay.aspx?rid=0gWlBn0YPIA= 5. http://en.wikipedia.org/wiki/E-commerce_in_India 6. Discussion paper E-commerce- http://dipp.nic.in/ 7. http://www.atkearney.com/

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