Social media provides a new channel to acquire product information through peer communication. Due to the recent growth in internet, online social media has been identified as an important communication channel. The online communication via social media such as Facebook and Tweeter has become a new tool for social communication connecting people from all around the world. Individuals or groups that have never physically met in this world can influence the purchasing decision of an individual or group. The change caused by social media in terms of consumer perceptions and behavior cannot be left to agencies or social media managers alone, but must be reflected much deeper in company value chains.
Social media include networks (e.g., Facebook), wikis (e.g., Wikipedia), multimedia sharing sites (e.g., YouTube), bookmarking sites (e.g., Del.icio.us), virtual worlds (e.g., Second Life), and rating sites (e.g. Yelp) that allow people to interact with each other and share information about products and brands (Edwards, 2011). This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival (Kietzmann et al, 2011). Social media holds enormous potential for companies to get closer to customers and, by doing so, increase revenue, cost reduction and efficiencies (Heller Baird and Parasnis 2011) and should be considered by all businesses. Three key areas to consider ahead of engaging in social media are: What channels are most appropriate to reach customers?
It is now more active than ever. The research point out the basic understanding of marketing, why it is popular, and when it become an important aspect of marketing. Erragcha and Romdhane used a chart to classify the social media marketing. To the extent, they give the brief explanation about the tools that can be used for each type of social media. They focus on the effects as well as the social media marketing can be useful tools for
Social media marketing is marketing using online communities, social networks, blog marketing and more. Lazer and Kelly’s (1973) define social marketing as "concerned with the application of marketing knowledge, concepts, and techniques to develop social as well as economic ends. It is also 4 concerned with the analysis of the social cost of marketing policies, decisions and activities." Social media marketing is not merely about hitting the front page of Digg or any other social news website. It is a planned and methodical process to establish the company’s influence status and brand within communities of potential customers, readers or
Social Media for Business Communication Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends. The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC).
“Social Media is participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become popular” (Evans, 2012).Social media can have a very big impact on the reputation of a company. Because we are living in an age of information, people could be easy to get some important information from social media. Every day, people use social media for work, shopping or fun. So, if a company wants a successful marketing strategy, it must make good use of Internet.
The source draws on the existing literature on relationship marketing, task-technology fit theory, and sales service behavior to design a social media strategy for business-to-business sales (B2B). The framework directs how tools found on social media platforms help salespeople accomplish service behaviors that lead to “value creation.” This source is used in the final paper to describe the steps companies take in advertising on social media. Bradley, R. (2013). Instagram's ads are at odds with Instagram itself. Fortune.Com, 1.
Social media marketing Social media marketing refers to the process of gaining website traffic or attention through social media sites. Brands create profiles which give them a personal identity & voice. Using the social profile to promote brand created or curated content that will incite interest by their target customer base. The content is linked to the company webpage & therefore drives customers in to the brand.  Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
1. Social media marketing and brand attachment and/or engagement Chi (2011) defines social media marketing as a “connection between brands and consumers, [while] offering a personal channel and currency for user centered networking and social interaction.” The tools and approaches for communicating with customers have changed greatly with the emergence of social media; therefore, businesses must learn how to use social media in a way that is consistent with their business plan (Mangold and Faulds 2009) the win-win of consumer brand relationship is that consumer derive satisfaction through greater attachment to brands and hat firms that better understand and respond to customer needs to generate mor brand loyalty and profitability. To achieve
Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Some businesses today are judged based on their Facebook or LinkedIn profiles and customers expect companies to respond to the concerns they have tweeted within the day or within the hour. Marketing strategies today have a mix of social media tactics as integral components for reaching business goals. After determining what are our specific social media objectives and goals and how they complement and support the overall goals of the company. Take time to check out what’s out there, scope the competition and understand your target audience.