Women may feel empowered when they hear, “beauty has no age limit” in this campaign, as well as see women displaying their age with confidence. Using age-appropriate models in this piece may lead to the product being well received and purchased. The models, looking straight into the camera, near eye- to- eye with the viewer, they pose discreetly and smile, warm and friendly. While not full or even partial frontal nudity is portrayed, the commercial advertisement did stir up controversy. Banned in the United States, the FCC ruled it was too racy or explicit.
While the reader can only see her profile, she is undoubtedly beautiful. Her skin is radiant, and her hair is flawless. Oakley’s tank fits her to perfection, and the fancy white watch, expensive looking earrings, and stylish sunglasses she is wearing compliments the top well. The picture in itself screams beauty, but the advertisers take the association with beauty even further. “Perform Beautifully,” is the second most viewable piece of the ad.
It is basically implying that if you wear this perfume you will look and feel like this. It also implies that only beautiful women, like the one in the picture, are capable of wearing this perfume. I think it is wrong because it causes innocent beautiful, innocent young and older women to lower their self-esteem. They see a picture like this and wish they looked like the girl in the picture when in all reality they are beautiful themselves. This advertisement appears in a women’s magazine which also has many other pictures and advertisements which are very similar to this one.
Garnier are targeting the women who still want to look their best and feel that to look their best they must wear make-up. The picture in this advert shows the lady wearing make up on top of her flawless complexion. With this in mind, the most effective is Clinique. The main reasons being: it has an "ahhhh" factor due to the animal, the product is front on and central, the colours of the advert represent the complexion that would be displayed on your skin, it does not have an age restriction or persuasion that is overpowering. These effects are simple yet extraordinarily powerful.
The commercial uses a woman that has nice skin with no pimples or pores; it also shows different color shades of foundation and uses phrases such as “Imagine a makeup that can make your skin grow more beautiful every time you wear it”. This commercial can connect to the readings “Making the Emotional Connection” and “Exploitation as cool” because both readings uses strategies that the commercial is using to advertise its product. Even though the Neutrogena commercial uses beautiful woman with a perfect face, smooth skin, and quotes to advertise their products women intend to buy their products because they want to look as beautiful as the woman who is advertising the product and feel more secure about themselves however, not all products work the same with every women. In the reading “Making the Emotional Connection” from Brandweek, it talks about Emotional branding how marketplace uses emotional aspects on products and how the brand comes to life for people and forges a deeper, lasting connection. The way people feel towards the product leads them in buying it.
Women do not want any imperfections or dark, obvious spots on their faces, so they will seek out products that can cure these problems. Lancôme uses these methods to appeal to the emotions of women and lead them to purchasing the DreamTone dark spot corrector. Lancôme uses the image of a model to imply what beauty looks like in today’s cultur... ... middle of paper ... ...t is enticing to woman because not only would the product help create naturally beautiful skin in a short period of time, but would also allow woman to save money on makeup to cover imperfections. The survey can also be coupled with the statement “beautiful skin tone creator”, which is placed in the center of the DreamTone bottle. If women believe that the product works fast, can save them money, and most importantly, make them naturally gorgeous, then they are more likely to purchase the product.
As the mass media uses unrealistic models to advertise its products and services, this sets the idea that the “ideal” woman must been unhealthily thin and blemish free. Advertisements of these “perfect” women negatively affect the way women feel about their physical appearance and therefore affect women mentally as well. Advertising companies should strive to portray the “ideal” women as that of real women today and create the message that all women are beautiful. Should mass media chose to change the way they advertise and portray the “ideal” women? What if they used healthy, more realistic women to advertise products and services?
The texture of the visuals is not only appealing aesthetically, but reaches the four main criteria women use when choosing foundation, which is whether or not it is lightweight, creamy, easily applicable, and neutral. Whether or not the pictures are actual spills from L’oreal’s foundation or not, the consumer believes they are and is attracted to the feeling. Almost in the middle of the advertisement, the color swatch goes directly from the model’s skin to the white background. This demonstrates a consistency of texture on and off the skin, as well as affirming that Beyonce is really wearing their foundation. The overall white background stands in contrast to all of the color swatches as well as the model, helping to enhance the color of the
Odds are, they already trust the brand, as discussed in the previous paragraph, and they know it will be much more affordable than the lipsticks they see the girls on Instagram using. Furthermore, Burt’s Bees obviously tries to appeal to this group of girls in the way a deep red tube of lipstick lays open in the very center of the ad. This color exhibits the high-fashion look many teenage girls want for
The slogan for the Givenchy perfume is ‘very elegante, very fun, very you’. The Dolce & Gabbana product does not have a slogan; it doesn’t need one because it sells itself. The slogan is directed at women who enjoy themselves but want to be elegant and original. The slogan is effective because it says that th... ... middle of paper ... ...arger writing for the information that needs to stand out. Also in the Givenchy advert ‘Liv Tyler’ is written in a medium font so that people who look at it and don’t recognise her, know it is her, in very tiny letters on the far right of the page is the company’s website.