Comparing Two Advertisements

Advertisements are produceed to help sell a product and to make it

known. You can see advertisements in magazines, on television, in the

newspaper, they come through the post and are on billboards.

In my essay I intend to find the differences and similarities between adverts

for a men's fragrance and a fragrance aimed at women. The men's fragrance

is not a new product it is a limited edition fragrance. The product

aimed at the women is a completely new product. I chose these two

products because i was interested in the different ways the same

product would be advertised to men and women.

In the mens product "Lynx", there is a picture of the deodrant and

shower gel in the bottom right-hand corner, it is a dark blue shower

gel bottle with the brand name on it. The deodrant is overlapping the

shower gel, the deodrant can is half dark blue and half lighter blue

as it gets to the bottom. Next to the product the product name is in

dark blue and is in quite small print. The background is a picture of

two hills covered in snow with two tree's on top of the hills, one on

each hill. The snow has shades of blue in it.

The two hills wih the a tree on top of each oneis in the shape of

womens breasts. This could say if you wear the fragrance then you

would get the women after you and liking you. They have used light

colours because the fragrance name is "Get Fresh" and blue and white

are clean and fresh colours. They have put shades of blue in the white

snow so that the advert does not look two plain and boring. They have

chosen the colour blue because blue is represented for boys.

In my second advertisement the "Glow by J Lo" advert ha...

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...tisers have chosen a serious way to advertise the

product because it is aimed at older women. Thats the reason they have

chosen words like perchase instead of buy and fragrance instead of

scent. The use of "YOUR FREE DIAMANTÉ HEART PENDANT" is written in

capitals to catch your attention and to make you think that you are

going to get something for free, but you still av to spend at least

£25 on the fragrance before you get the free gift.

I think the "Lynx" fragrance advert is more effective because it has

less text to read then the "J Lo" advert, so if someone is passing by

in a car or walking they would not be able to read ll the text in the

"J Lo" advert and would not get the message the advert is trying to

put across, where as in the "Lynx" advert it is straight to the point

with just a few words and a picture.