A Comparison of Two Advertisements
Advertising is a tool used by businesses to inform us about their
products and to persuade us to buy them. Advertisements are all around
us: on billboards, in magazines, in newspapers, on the Internet, on
airplanes, in shop windows, on posters and banners, on leaflets and so
on. Advertisements attempt to persuade the subconscious that our lives
would be improved if we bought the product on offer. Advertisements
affect our lives because we see a product that we want and love so we
buy it and when a new and better product comes along we push the old
product to the back of the cupboard or even throw it away; this
encourages us to waste money and is bad for our environment.
The first advertisement I will be looking at is selling FCUK
deodorizing spray, eau de toilette no 1, body wash and soothing after
shave balm. The second is for another perfume 'So You' by Giorgio
Beverly Hills. I found both of these advertisements in an issue of UK
Fashion magazine.
The FCUK advertisement uses amusing word play, at first glance it
looks like 'FUCK'. The use of what appears to be a swear word has the
effect of grabbing the readers' attention. This word play is used
effectively to get the message across that the product is simple and
quick to use 'FCUK grooming', this advertisement is aimed at men who
want to smell and look good without spending too much time in the
bathroom. The use of such potentially inflammatory word play also gets
the message across that this product is suited to a fun-loving, laid
back kind of man, the kind of man who wouldn't be offended by such
language. 'Grooming' is something th...
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...uy these
products for themselves, by targeting their wives and partners in this
way, the company is cleverly selling their products to men who still
have this attitude. Women definitely want their men to look good and
smell good but know that many of them don't want to spend hours
grooming themselves so this product will appeal to women for this
reason.
The 'So you' advert would definitely appeal to the target audience of
this magazine. Women with careers and families do still want some old
fashioned glamour in their lives and would be tempted to buy this
product as a way of achieving it.
Both advertisements appeal to me and make me want to go out and buy
them either for myself or as a present for a friend or a family
member. They both come across as being exciting and glamorous, but in
very different ways.
Big companies can use this information to push these products into our lives until we see it enough eventually try it. Ads might be one of the biggest influences to our actions. Ads persuade us to buy or do something even if we’ve never had the intentions of doing
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
Not all people have the same tastes in things, so having products for everyone makes for extremely pleased customers which brings in more money and more shoppers. The shopping world would not be half as successful as it is today if there was only one kind or flavor of every product on the market. Customers get bored easily so they must be entertained with new things and more variety of their favorite product. If Nike only sold one model of shoe, or if Bryer’s only sold plain vanilla ice cream, shoppers would eventually become sick of the product and then business would be lost rapidly. Thankfully in today’s society new varieties of products are coming out all the time so nobody has to be worries about not meeting their wants or
Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.
was for Halifax One and took the genre of Bollywood and the theme of a
products no one needs, but everyone wants, trapping us in conformity by making us believe that
We are all consumers, and we buy diverse products every day. But, do you know what the main factor is that influences us to choose a product? If someone selects a cloth, maybe he pays attention to its quality! Customers’ decisions can be changed depending on what the main factors they are looking at. Various influences can cause consumers to select different products.
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
tips take up 50 pages of the magazine, so a substantial part of it is
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
“There are twelve billion dollars spent annually on ads directed at children” (Dittmann, 2004). These advertisements target young, impressionable minds, capture the attention of the child and imprint an ideal or message. While watching advertisements, a child develops a like or dislike for an activity or product. The strength of the desire is proportional to exposure. Desire creates action and action creates sales. I observed this principle with a sibling, my younger brother Eron. When a General Electric commercial came on television he, would turn and be mystified by the music and dancing of the actors. Around the age of eight, he expressed a very strong opinion that General Electric products are superior to other products. At this stage in his development, he did not have the cognitive ability to think abstractly to weigh all of the aspects associated with what makes a product of quality.
In conclusion, I believe that the advertising can affect and manipulate consumers to buy things they do not actually need. Nevertheless, if we want to buy something, our decision-making processes will be additionally influenced by our income, relatives and lifestyle.