A Comparison of Two Advertisements
Advertisements are messages that are intended to influence and
persuade their audience. Their purpose is to raise awareness of the
existence of their product in the people whom they target and to
promote the benefits of buying or using it. Adverts are paid for by
the advertisers and is a major source of income
for magazines - approximately 40% of revenues. Without money from
advertising, much of the modern media would not exist. Therefore
advertising is a commercial business as opposed to ‘free’ publicity
like press releases and photo opportunities.
A range of advertisers exist in the UK. Many of them are small
companies who are trying to promote themselves. Bigger companies will
buy in an advertising agency to create the messages in relevant media.
Also, the Government spends considerable amounts of money on
advertising. They produce two types of advertisements; information
(i.e. tax returns) and persuasive (i.e. not to drink drive).
I am going to compare and analyse two advertisements from magazines.
Magazines have a ready-made pre-defined target audience, so they
provide an effective point of contact for advertisers and their target
consumers. Both of my chosen adverts are from ‘Bliss’, a teenage
magazine aimed at girls roughly aged 11-19. It is the second biggest
selling teen title and leads the market in editorial innovation and
exciting new ideas. The messages of this type of mainstream magazine
are dedicated to the ideal image of a teenage girl who is independent,
sexy and looks after her appearance. Fashion, cosmetics and beauty
tips take up 50 pages of the magazine, so a substantial part of it is
devoted to the improvement of the body and looks. Because image
dominates the magazine so much, it seems the ideal medium for
advertising lip products.
The first advert I have chosen to analyse is advertising a new
lipstick. My second advert is promoting is a lip gloss. I am going to
scrutinize each advertisement separately, examining how the techniques
they have used persuade the consumer to purchase the product, and then
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
Harper’s magazine to be not only convincing, but also easy to relate to and truthful. The
Apart from politics, it focuses on more light-hearted topics toward the end of it. This issue goes from addressing Trump’s plans in office to health tips on stress. The magazine educates the readers in a variety of topics.
magazines in society. Sometimes it can help maintain peace in one’s world while other times, in
was for Halifax One and took the genre of Bollywood and the theme of a
...ce in society. And the effects of the ideals behind these magazines are all the more powerful because of their subtlety." Women walk away from these magazines with an empty feeling and feelings of many inadequacies and they really don't know exactly why. The subtle undermining of women's intelligence and cause strips away their sense of worth ever so slowly and leaves them feeling depressed and in search of something that really can't exist together. Growing old while staying young takes many years of complete and internal happiness not many years of collagen injections and the added stress of having to stay unattainably perfect. While some consider these journalists for women's magazines talented writers, I consider them horrendous displays of talent in which they sell out the naturally beautiful women of the world for a quick buck and a popular magazine.
This brings us to the structure: is it organized? It would be if all the paragraphs
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
Statistics reveal that eight out of ten people will read a headline or title of a piece, while only two out of that ten will read the rest of the copy. David Ogilvy, considered Father of Advertising, once said this about the importance of a well written headline, “ On the average, five times as many people
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
men and the women are around 25-35 years old but one of the men looks
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
== = My second hypothesis is that the average sentence length in a broadsheet will be longer than in a tabloid, I believe this because the most complicated information would be found in the broadsheet and
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
Brierley (2002, p. 174) claims that there are three basic formats of advertising in commercials and print advertisements. They are presenter, demonstration and slice-of-life advertisements. Using Brierley’s technique in the Nivea advertisement, it looks like there are two formats being used where the woman in the advertisement is a presenter with the product presented near her and she is shown having a clear and youthful complexion without any wrinkles and the way this advertisement makes the consumers show how the product works and what it does signifies it with a slice-of-life format. So basically this advertisement portrays a women who is not that young anymore but her skin is healthy and wrinkle free with the result of using this product and so can be used by the consumers who want to get rid of their aging skin. Therefore, this advertisement is a presenter and a slice-of-life because Brierly (2002, p. 174) claims that, “The purpose of these advertisements is to testify and explain the use the product and to display a range of attributes that go with it. Presenters are also chosen for their specific features – lips, hair, teeth – which help to show off the product just like a fashion model.” Brierley (2002, p. 178) also says that, “ Slice-of-life advertisements show product in use and the types of people who use it. Slice-of-life commercials and print advertisements connect brands to the real world of consumption; brands appear natural and everyday.”