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    E-Marketing - Promotion and the Communications Process Introduction In this assignment I will be using a case study to demonstrate an effective promotional campaign plan for the launch of a new e-business - selling wine over the internet. The name of the e-business will be 'The Wine Seller', which will help promote brand recall. This will also form the basis of the PR and Advertising campaign. The steps taken will include: * Promotion Plan/Objective * SWOT Analysis * Formulating

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    Advertising Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor such as TV, newspapers, magazines, radio, billboards, internet, cinemas and other forms. Advertisers have many methods to try to get the consumer to buy their products such as excitement, personality power, put-downs, jumping on the bandwagon. It can reach masses and enables the seller to repeat a message many times. Shortcomings includes in advertising: less personal

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    MARS Splenda Campaign- Delite Integrated Marketing Communications Program Creative Strategy StatementThe marketing communication process begins with identifying those who. MARS Splenda Campaign- Delite Integrated Marketing Communications Program Creative Strategy Statement The marketing communication process begins with identifying those who will make up the target audience. In this case, the target audience for the MARS Splenda Campaign includes three market segments: diabetics

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    Advertisement is a type of marketing communication used to attract or encourage an audience to take or continue some action. Usually advertisement contains commercial offering, or conscious messages and information. Advertisements have ancient history. In early ages Egyptians used papyrus to make sales messages and wall posters. Later commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Advertisements became hugely popular when it as carried

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    Integrated Marketing Communication versus Traditional Advertising Before the days of the internet and all the new forms of communication currently available businesses had to use traditional advertising that consisted of TV commercials, newspaper ads, magazines and radio (also known as mass media). This form of advertising attempts to reach as many people as possible without being able to measure the full effects of the ads (Belch, Belch, & Guolla, 2008, p. 9). The ads needed to be attention grabbers

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    of television advertisement standardization/adaptation at the international level refers mainly to the manipulation by the manager of the promotional mix elements (Bradley & Sousa, 2005). Supporters of standardization say a trend is sweeping both marketing and advertising – the movement to create products that are manufactured, packaged and promoted the same way around the world, regardless of individual cultures (Mueller, 1989). According to Bradley & Sousa (2005) higher degree of adaptation is encouraged

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    afford customers an opportunity to acquire stamps for gourmet product purchase for every $10 they spend; therefore, after receiving ten stamps they are eligible for a free $10 product. We will link this promotion with our checkout procedures, as well as, through social media

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    campaign portrays passionate, elite women that show characteristics of strength, dedication, health conscious, perseverance, and represent individuals from a variety of different sports and lifestyle. The ad featured seven women athletes, and the main marketing effort was to encourage women to want physically to become "the best version" of their selves. What motivates you to be your best? Can you fill in the blank? Just because it is an athletic advertisement does it just encourage you physically or are

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    opposite: consumers buy most of the goods and services because they think they need them, yet they surely do not need them. This procedure can be the effect of selection of right advertising to the appropriate audience involving a new ramification of marketing called Neuromarketing, which is in charge of developing potential thoughts and feelings in consumers. Thus, Neuromarketing goals emphasize the best incentives to manipulate consumers’ purchasing power via the consumer’s relationship between the mind

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    Radio and Television Advertising We are constantly surrounded by advertising. From bus stop benches to televsion commericals. Everywhere we lookd something is being advcertised. Two of the best ways to advertise are radio and television. These two mediums effect virtually everyone. Most of us listen to the radio or watch televison at some point each day. Because of this, many of us are able to remember products by the jingles or slogans that are used. An example of this is the slogan for Charmin

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