Team Bio 1: David Aranda, CEO and Founder
David has over 25 years of experience in the beauty industry as a software engineer.
Team Bio 2: Frank J. Erbiti, CTO and Vice President
Frank is a telecommunications executive with over 24 years of service at AT&T.
3 Key Traction Points:
• The Company has formulated and are selling our first line of hair loss treatment products.
• The Company has multiple positive reviews from individuals who are using our products.
• The Company has partnerships with Salona Technologies, Croda, Essential Ingredients, and Amazon.
Target Customer: Beauty salons and spas, beauty retailer, and beauty wholesalers.
Market Size: The global beauty products industry is predicted to reach $265 billion by 2017.
Use of
…show more content…
In 2015, the industry generated $56.2 billion in the United States alone.
Haircare is the largest segment with 86,000 locations. Skincare is a close second that is growing fast and expected reach nearly $11 billion in revenue by 2018. This growth is being driven by an increasing awareness of the importance of skin care and an increase in products for men.
According to the Bureau of Labor Statistics, there are nearly one million people employed in the primary service segments of the market, and there are strong growth expectations.
● Barbers, Hairdressers, and Cosmetologists: 656,000 in 2014, 10% expected growth by 2024.
● Manicurists and Pedicurists: 113,600 in 2014, 10% expected growth by 2024.
● Skincare Specialists: 55,000 in 2014 with a 12% expected growth by 2024.
● Massage Therapists: 168,800 employed in 2014 with 22% expected growth by
…show more content…
• Versatile Products: Vianny has the capability to manufacture over-the-counter (OTC) product that target weight loss, acne, psoriasis, and many other conditions.
• Unique Ideas: With little or no competition, Vianny can position itself as a salon software and merchant service provider by offering its free cloud platform to salons and spas in the United States and worldwide. The Company’s franchise concept is unique and offers a great business opportunity for those that want to get into the beauty industry.
Future Development
Vianny Corporation has finalized its next skincare collection line for this summer, and it will launch this product line in a partnership with Sears. This product line will be able on the Vianny website as well as on the Sears website and in Sears Stores nationwide.
Within the next four months, the Company will launch the Vianny Acne Treatment Collection. This product line will be available for distributors and retailers to purchase directly from the Vianny factory. It will also be available at Amazon, eBay, Sears, and other independent stores nationwide.
Funding
Hair and Makeup by Geri is a hair and makeup artist that is located in Ewa Beach, Hawaii. Geraldine “Geri” Valencia has been doing hair and makeup for over 10 years. Hair and Makeup by Geri specializes in proms, wedding hair and makeup, pageants, and special occasions. Geri has also worked with many state and national pageant title holders including Miss Hawaii Teen USA 2009 Ashley Moser, Hawaii's Miss 2010 Grand Queen Jadyn Wilderman, Miss T.E.E.N Hawaii 2010 Lindsey Barayuga, and more.
Hi this is Smitha Nethery, here I would like to share my personal experience of using this anti-aging cream.
Bringing over 20,000 products into one convenient location and with over 450 brands, they provide a large selection. Provides a unique atmosphere - Their large open stores, packed with designer brands, gives an elegant feeling, with light colored walls that can’t be found at your local drug store. Also, with a low-pressure sales strategy, they provide a very relaxed shopping experience. A wide variety of products - They have a large variety of products which makes it easy to locate your desired set of products. There is no compromising on the bands that you prefer.
...line, in the privacy of your own home. The makers of Venapro know that hemorrhoids can be an embarrassing problem. Few people want to have to shop for a hemorrhoid treatment in person: that's why it is so easily available online. It comes straight to your home in a private, brown wrapper. The only label that appears is Ultra Herbal name and a return address. This way you can be assured of your privacy.
Dove started the campaign “ Real Beauty” in 2004 . The campaign’s objective was to change the women’s perception for their definition of beauty. The Dove Real beauty campaign is a marketing campaign established in order to widen the definition of beauty as well as provoke discussion on what our society deems beautiful.” The campaign consists of 4 stages of advertising. The first phase placed initial advertisements that focus on featuring women of all ethnic groups and shapes . The second phase uses commercial advertising on television it targets young women . The third phase uses print advertisement that targets older women on the 50+ age range. The last, phase of the campaign is a video that has been trending on social media across the world. In 2004, Dove employed researchers to conduct a survey in order to study how much women are satisfied with their own beauty . As a result 2% of women that where interviewed in the 10 countries chose the word beautiful to describe themselves, and very few chose the word gorgeous and sexy ” (Ercoff,2010). The Dove Campaign for Real Beauty was created soon after with the hope of raising that 2%statistic.
NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics are growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible.
This evidence suggests that the shaving market is in the early stages of growth on the
The beauty industry has great opportunities for companies wanting to profit from the growth and resiliency of the sector. Finding the right niche is important for becoming visible in the industry. Communicating the unique selling point to the target group will distinguish the company from the competition so it can survive. Also, product sales are needed to earn revenue beyond the service income. The success of Sugar Wax Salon will rely on its ability to offer a beneficial service, create the right products, and promote them to the right people at the right price.
1. How did L’Oreal become the world’s largest beauty company? What was the role of acquisitions in this growth?
The purchasing and manufacturing process are both carried out in accordance to Macedonia’s health regulation standards and the product lines are further carried out in Macedonia, Serbia, Albania, etc.
After studying the cosmetic market we can identify a series of needs in this market:
What resources and capabilities do you think it would take to become the top direct seller of cosmetics and beauty-related items? Does Avon Products seem to have any of those? What would it take to make its capabilities distinctive?
The Hair Cream market, however, grew from Rs 253 crore to Rs 308 crore registering a 22 per cent value growth during the same period, according to The Nielsen Company. Currently, the top end of the hair color market in the cream segment is dominated by L’Oréal (60 per cent) followed by Streax (9 per cent) and Godrej Renew (5 per cent). The color cream category is skewed towards the urban metros while the powders are being used mostly by Tier 2 and Tier 3
In our youth and beauty culture, every time we open a magazine, turn on the TV, or drive past a billboard, we see how far our true beauty is from the standard perpetuated by the media. Our beauty is defined by how we look instead of who we are. I believe that true beauty should be define by who we are. I decided to conduct a research project on Women’s Beauty. I wanted to see how much we time and money is spent on make-up and how women define true beauty.