Aspca Animal Abuse

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Recommended: Neglect and physical abuse of pets

According to the American Society for the Prevention of Cruelty to Animals (ASPCA), thousands of animals are abused every day. This does not specifically mean they suffer physical abuse- many animals suffer much more than that on a daily basis. Dozens are neglected, beat, and suffer cruel housing circumstances from their owners. Sadly, these innocent animals do not have a voice, and cannot express to humans the way they feel. The ASPCA states that every year thousands of animals are rescued, but there is still many more to be rescued. Their commercials ask viewers to become “angels” for helpless animals, by donating a monthly amount of money to the ASPCA. By showing different, abused, sad-looking animals and playing sad music in the background, …show more content…

They do this by showing many different pictures of animals that have been rescued. The commercials contain vivid images of dogs that have scars, broken or missing body parts, due to the neglect and abuse their owners had given them. In all of those pictures during the commercials, the animals have sad, gloomy faces, and watery eyes, as if they were about to cry. This is a useful tool for the ASPCA, because those images touch soft spots in the viewer’s hearts. Most viewers can believe that sad, vivid images target women more than men. This can be surmised because women are more sensitive to seeing hurt animals more than men. Many people’s attention is caught by playing a certain type of music to show a message. In this case, a sad song is played in the background of live images of abused and hurt animals. This motivates the public to want to donate to the ASPCA in order to help cure and rescue …show more content…

They state that many of those animals are rescued every year, but a lot more still need rescuing. One of the supporting facts of this statistic is that every hour, an animal is beaten or abused by someone. This is one of the starting facts of the commercial that immediately informs viewers of the problem. A few seconds into the commercial, it is stated that “They suffer alone and terrified waiting for someone to help” (Sarah McLachlan SPCA Commercial). While this is being said, images of dogs and cats are shown locked in small cages alone and scared. This convinces the public that the ASPCA is not over exaggerating; they are showing true facts to persuade people to donate so that the animals can have better temporary homes while they wait to be adopted to loving

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