In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children. In the specific commercial chosen, Jennifer Aniston is featured as the spokesperson in the 2008 “Thanks and Giving” campaign that was released during the holiday season …show more content…
Aniston states, “Her parents turned to St. Jude, where our discoveries have doubled the chance of Ellie’s survival.” This small statistic makes a big impact. Not only does it back up St. Jude’s reasoning for donating to medical research, logical appeal, it gives the audience hope that Ellie might be able to beat cancer and live a normal life, emotional appeal. By combining these two rhetorical appeals, the producers have now created an exemplary argument for why the audience should donate to their foundation. Not only is Aniston used as an example of emotional appeal, she also increases the credibility of the foundation; an ethical appeal. Instead of using just any random person they could find, the St. Jude producers chose someone who the audience would actually listen to. By using Aniston, the producers have now depleted the worry that this foundation could potentially be a scheme. If Jennifer Aniston is endorsing it, it MUST be a good company shouldn’t it? This increases the possibility of donations to the St. Jude
Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.
This commercial can be found on YouTube and is aired on numerous T.V. channels including KITV 4. The actress in the first commercial is a junior at Mililani High School. This add targets the teenage audience because the campaign has found that consumption of sugary drinks in Hawaii is highest among teens ("Rethink", par.
These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers
...r”. This is very similar to our persuasion techniques in that we created a scenario and presented symptoms that would be relatable to a majority. The difference is that this ad appeals to a specific but common type of relationship in an attempt to create a stronger association between the viewer who would most likely be interested in the drug, which in this case, would be “problem boys and problematic mothers” (Singh). The ad draws more similarities to our group’s ad by depicting the pre- and post-treatment that results in a more engaged student, and in this campaign, a young boy who is raising his hand in class. The narrator is the mother whose vocal tone assumes satisfaction with the drug and its efficacy with her son’s ADHD disorder. Therefore it would be most appealing to the parents, while our advertisement appeals directly to the high school student.
Almost 450,000 babies are born too soon in the US every year. Families struggle daily while their children fight to live. So many babies are becoming miracles because they aren’t expected to make it. March of Dimes took action because they want to see prematurity and birth defects end. Every little donation adds to the research fund to find the causes of these things. They appeal to emotions to persuade people to join them and fight to end preterm birth forever. Watch March of Dimes commercials and determine if they are doing it right. Are they making people want to support their campaign? Are their advertisements enough to drive the world into donating and marching for preterm babies? The appeal they use to draw people in is very effective. Its pathos that makes us feel sympathy, horror, joy, and motivation. It’s pathos that pushes us to take a
In conclusion, the video Ad Campaign for Physician-Assisted Death by Kelsey Milbourn proved to be a great example of the rhetorical situation. Throughout this video, Milbourn was able to effectively persuade her audience with the use ethos, pathos, and logos. These three forms of persuasion are important in making an argument because they provide the facts while playing with the emotions of an audience. I believe Milbourn did an excellent job of persuading her audience through using theses persuasion techniques.
...hy environment to those who have had everything taken from them. Therefore, the overall effectiveness of this Salvation Army advertisement is very well done, it provides an emotional connection, provides logical facts, and uses proper creditability. The main element of pathos is the idea that children are suffering and with the help of a donation these children’s lives can be changed forever. For logos the use logical facts, such as the exact purposes have the company and how the donations are used. Ethos provides the advertisement with the company’s already well-known creditability and respect. This advertisement shows how effect the use of ethos, logos, and pathos can work to sell a product or and overall idea of hope to every audience.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Dick’s Sporting Goods does a fantastic job in this advertisement to inform and persuade the audience. It is effective in tying ethical and emotional feelings in imploring its viewers to act in donating to the retailer’s foundation, which aims to save struggling youth athletic
“To me, beauty is about being comfortable in your own skin. It's about knowing and accepting who you are. I’m happy being who I am. I’m confident, I live honestly and truthfully.” (DeGeneres 6). This quote is crucial for the reader to keep in mind, for it completely embodies the essence of Ellen DeGeneres, her life, and what she stands for: confidence, honesty, and happiness. This is one example of the many wise and inspiring words of Ellen DeGeneres. The inspiring qualities of Ellen DeGeneres are not limited to her words; her actions inspire and influence the same. Many of these inspiring actions originated from her rugged road to fame. This leads the reader to question: In what ways have the life events of Ellen DeGeneres shaped her into the inspiring person she is today? Taking a closer look at her pre fame experiences, society’s view of her, and her personality, will help the reader answer this question. Thus DeGeneres continues to inspire as well as influence a generation of people in a wide variety of ways
Every car on the road needs tires. The question isn’t if someone will buy tires rather, which tire will they choose to buy? With countless types and brands of tires out there, tire companies must do something to stand out from the rest of the pack, to influence consumers to select their tires over the competitor’s. In the late ‘80s, Michelin, a vastly popular tire company realized this dilemma and began integrating a baby into their ads to grab potential customer’s attention and to persuade them to buy their tires. The Michelin advertisement was exceptionally effective at targeting a parent-based audience; it does this by using the three rhetorical appeals to influence the decisions of potential customers’.
...f any obstacles that they might face along the way. By showing that she can have the brains as well as the looks, she encourages young women to try harder to attend high class schools and to understand that with a little bit of extra work they can make it to the top of their area of work. Many women can see this as a trend that can help them achieve anything that they put their minds to. She can increase the amount of women applying for universities and jobs by inspiring them to do more than stay at home as housewives. And though the targeted audience knows that looks aren’t everything, they also know that the image they portray is extremely important in the work environment. Everyone knows that when you look good, you feel good, and having a positive state of mind is always helpful to better your chances of finding a healthy balance in all areas of your life.
In an ad launched by Cordaid, called “People In Need” the organization addresses an issue that almost everyone living in first world countries can relate to: gluttony. The ad itself, which shows a fashion model holding a luxury bag, was designed to bring awareness to the wastefulness in society. Next to the luxury bag is the cost of the purse, contrasted with the supposed cost to feed someone for a week. In this essay I will analyze and address the rhetorical components Cordaid uses to illuminate the vast wealth inequality throughout our world.
... devote your life to causes. It’s not just lending you face. It’s giving yourself.” States Natalie Portman. (http://angelinasource.awardspace.com/) Growing from a rebellious actress into a beautiful world-changing humanitarian, a goodwill ambassador and a motivated mother, Angelina Jolie proves to the world that no matter what we are doing now, anybody can make a difference. Millions of refugees around the world are better off because of her dedication and hard work. Children who were starving, homeless, and sick now have a place for education and homes. Women from all over are inspired by her bravery for getting a double mastectomy. Although she likes her life to be private, Angelina Jolie chose action despite the risk. So the next time there is a problem that can be stopped whether it is big or small, remember how easy it is to do nothing and then do something.