Apple Business Model Essay

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1) Microsoft’s business model is operating systems, OS which 90 percent of computers use worldwide. Here is an area of strength of Microsoft’s business model as they completely dominate the computer OS market. Something that Microsoft does not dominate in is the smart phone market, mobile computing, and cloud based software. Apple’s business model mainly focuses on mobile devices, such as IPhones, IPods, and IPads. Ever since the internet exploded in size and popularity apples revenue went from 65 billion dollars to 108 billion dollars. Apple also dominates the app market as they take a 30 percent cut from all sales from of the 700 000 applications in their app store. Google’s business model focuses on the mobile market, advertisement and operating …show more content…

Apps are the most important thing about a phone, a phone can be powerful and fast but without good apps the phone is pointless. Apple dominates in apps as they make money on each app sold. Apple is very strict when it comes to applications as the developers of the apps must not violated user privacy and must stay within the many rules that Apple has given them. Overall apple has a gigantic app store. So many apps that this used to be Apple’s slogan, “there’s an app for everything”. Without the App store the IPhone is nothing. Google is working very hard to increase the number of Android based mobile apps; they are less strict about their apps which can be an issue because you can obtain a virus from downloading a certain app from the Google play store. However this can be a good thing because Android app developers do not have to worry about following certain app development rules which means they can post more apps on the store in a shorter period of time versus someone who is constantly getting their apps rejected by Apple. Both Apple and Google have been successful with mobile computing because of their apps. Microsoft has not been successful as their app store has very little apps that people are interested in, the main reason why barley anyone has a windows phone. Although they were not mentioned in the case but Blackberry is another example of a company who failed because of their app store. There was a lot of hype for the Blackberry Playbook but it lacked apps, which would end up killing the

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