Apple Product Strategy Essay
explanatory Essay
1041 words
Apple’s product strategy What is product? Product can be anything, tangible and intangible. Product is anything that the company can offer to the consumer. Apple’s products are the best of service in the market. From computer to smartphone to tablet computer, today customer believe that if they get the apple product. Even that price is high also worth it. Apple products are usually high quality, so in some case that is the best of available device for customer. However, it is not perfect, many customers leave for a series of problems, so they deeply hurt. Apple's main hardware products: Apple Product Catalog Smartphone: iPhone series phones Notebook: PowerBook, iBook, MacBook, MacBook Pro, MacBook Air Desktop: Mac Pro, iMac Small desktop computer: Mac mini Tablet computers: iPad, iPad mini …show more content…
In this essay, the author
- Explains that product can be anything, tangible or intangible. apple's products are the best of service in the market.
- Describes the personal digital music players on ipod classic, ipod nano, shuffle, mini, hi-fi, and touch.
- Explains that apple's computer products from 2006 use intel processors, but the ipad and iphone ios mobile devices use a self-designed a-series arm soc processor.
- Advises that if apple's products cannot use online help resources to work properly, contact apple representative or aasp to determine whether you need to repair apple products.
- Explains that apple may require you to return your apple product, apple retail store, or aasp location to carry in service. after finish service, you should immediately retrieve the apple products.
- Explains that if apple chooses to provide service by e-mail, they will send you prepaid waybills and packing materials. once service is complete, the ars or aasp location will return the apple product to you.
- Explains that apple will provide you with an easy replacement product or product easy to replace parts or accessories, such as a mouse, without using any tools.
- Explains that apple's chief designer, jonathan ive, said that innovation is a struggle.
Apple will send you to prepaid waybills and packing materials, after that you can send your apple product to ARS or AASP location. Once service is complete, the ARS or AASP location will return the Apple Product to you. (iii) Do-it-yourself. (DIY) service Apple will provide you with an replacement product or product easy to replace parts or accessories, such as a mouse. It can be replaced without using any tools. Apple does not undertake DIY service and thus caused any labor costs. If you need further assistance and replacement, contact telephone number listed below Apple, or visit an Apple Retail Store or AASP location. When you submit a valid claim under this warranty, apple have three option .The first you can use of new or previously used parts, a new apple product performance and reliability of service. Second you can replace a product, at least functionally equivalent to the Apple products and new or parts previously used is equivalent to the performance and reliability of the new form replace Apple products. Last, you can refund your purchase price in exchange for the return of your Apple
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- Apple Inc Case Study Analysisexplanatory essayIntroduction Apple Inc. is one of the largest companies in technology and software that the medical industry has the ability to benefit from. Apple has marketed the world in all types of technology and devices. Apple would be the best company to merge with the medical industry. Their products could be designed specifically for an individual that has medical challenges. They could provide an opportunity to children that are not able to attend school therefore they could design a device and program that would allow a child the chance to feel as though they are in a classroom setting by way of virtual technology.
In this essay, the author
- Explains that apple is one of the largest companies in technology and software that the medical industry has the ability to benefit from.
- Opines that apple's focus on innovation and technology is the biggest strength of the company. their products are expensive and out of reach by the general public.
- Explains apple's market analysis and marketing strategies for its new product. the main target market for the proposed product will be parents for their disabled children and medical companies.
- Explains that apple focuses on identifying and understanding the market with a strong focus on demographic perspective, which will help in making different strategies.
- Explains that apple will practice segment marketing as it will help in creating large potential market, as he has a strong market base with his differentiation strategy.
- Opines that with a focus on segment marketing, the company will be able to differentiate between the needs and the requirements of different segments identified and will concentrate on designing its services accordingly.
- Explains target marketingapple will adopt full market coverage strategy, serve all customer groups with all the products they might need, and aim to endow its services with a superior image in people’s minds.
- Explains that apple is a customer-oriented organization and is focused on innovation. the company innovates in designing its products through different technologies.
- Explains that apple spends huge amount in research and development and focuses on introducing new innovative products. their differentiation strategy leads the way and helps in gaining competitive advantage.
- Explains that apple has a strong focus on differentiation and technology, and it marks the technology industry with first mover advantage in the technological segment.
- Explains that apple will earn a strong competitive advantage through personnel differentiation by helping disabled children and medical companies to help people.
- Explains that the company will be able to cater to the diverse medical needs and opportunities that are required by them in today’s time.
- Analyzes the company's aggressive strategy to safeguard its competitive position, which it needs to hold with the increasing demand of technological products and changing preferences of consumers.
1121 wordsRead More - Apple - Total Brand Managementopinion essay- Apple must increase its R&D efforts to really minimize the number of products with faulty components. Thus, customers would not be lost and customer loyalty would be maintained.
In this essay, the author
- Explains that brand management cuts across different business function streams and requires decisions and actions at every point along the value chain.
- Explains the escalation in the amount and kind of investments necessary to support a successful brand.
- Opines that for brand management to work, increasing advertising budget doesn't help. to succeed, high-leverage activities hold key.
- Explains that apple inc. is an american multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products.
- Explains that apple is vertically integrated, designing its own operating system, software, hardware, and selling these products through its retail stores.
- Explains that when demand is lean and the competition is fierce, it boils down to survival of fittest. it is important to make the choices and decisions carefully.
- Explains that apple's strength lay in its ability to produce hardware, software, and gui. restructuring the company leadership and product line has helped it concentrate on its strengths.
- Explains that growth is an investment opportunity, but only if there is a provision of returning the invested cash after it has been compounded.
- Analyzes how apple has expanded its product line with continuous growth in sales, huge investments in r&d and advertising. their competitive economics have changed with time with regards to production, marketing and distribution costs.
- Opines that apple should not overprice their products, which hinders sales of the product line, and avoid an iphone fiasco.
1378 wordsRead More - Steve Jobs: Leadership Styles And Characteristicsopinion essayApple Inc. is a multinational corporation leader in design and manufacturing of electronic devices and software. The company is recognized for being ahead for the innovation of electronic gadgets. Apple operates over 250 retail stores in different countries, where their gadgets are sold and provide technical support. The best company known products include Macintosh computer, iPods, iPhone, and several software products like Mac OS X, iTunes, iLife, Final Cut Studio, etc. (MIRABAL,
In this essay, the author
- Explains that they selected steve jobs for the purpose of this paper because they considered him one of the greatest leaders of our time.
- Agrees with mr. jobs' leadership styles and characteristics but he lacked support, delegating, respect, care, and humility. he focused too much on his projects and didn't care for the people.
- Explains that apple inc. is a multinational corporation leader in design and manufacturing of electronic devices and software.
- Opines that steve jobs' key leadership characteristics were focus, passion, shared vision, persuasive, and fearlessness.
- Opines that leadership is about taking in account all the factors that may affect the sales or production of a product.
- Opines that leaders must make economic changes during the start-up, growth, and establishment.
1028 wordsRead More - Secrecy at Appleopinion essayApple Inc. is brand that anyone would recognize around the world. It designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players (Apple, 2011). The company sells its products worldwide through branded retail and online stores, as well as through third-party cellular network carriers, wholesalers, and retailers (Reisinger, 2008).
In this essay, the author
- Explains that apple inc. is a brand that anyone would recognize around the world. it designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players.
- Opines that apple should work on lowering its retail cost so it can offer its high-end products to a broader audience.
- Explains that apple should work on a focus strategy to be able to attend to the needs of specific market segments. for example, apple could target the college student audience and offer steep discounts to that market.
- Explains the learning and growth perspective, which focuses on people, systems, and organizational procedures to create long-term growth and improvement. employees are a major intangible asset of any organization.
- Explains that apple's business strategy is organized around sales, product design, and worldwide manufacturing and operations, not around its human capital. one objective apple could include in the learning and growth perspective would be to focus deeper on employee commitment and alignment
- Opines that if an employee is fully engaged in product development, potential mishaps would be less likely, since everyone involved would want success. apple administers a survey to better understand employee commitment.
- Opines that apple could improve its operational procedures through a shift in corporate culture. upper and middle management down through project management and development to marketing need to have an understanding of the product from the design phase.
- Opines that secrecy at apple is not just the prevailing communications strategy; it is baked into the corporate culture. apple employees are often just as surprised about new products as the public is.
- Analyzes how iphone mini could increase apple's market reach by 6x, revenue 2.5x.
- Cites kaplan, r., and norton, d. (1996). the balanced scorecard: translating strategy into action.
- Opines that apple needs to bring mac prices down. cnet. retrieved from http://news.cnet.com/8301-13506_3-10008421-17.html.
1007 wordsRead More - Apple Inc.explanatory essayThe product constitutes of two major aspects which are tangible and intangible in nature. The tangible part is the product and the packaging and the intangible part constitutes of factors like installation services, warranties, credit etc. In case of Apple Products the tangible part or the product and the packaging are best in class. Apple is into deep market research and considers the varying taste of the consumer and designs and innovates the products accordingly. The IPhones or the IPODS are ...
In this essay, the author
- Explains that apple incorporation is one of the largest organizations dealing into information technology. the company has been extremely innovative in the field of multimedia and owes its success to steve jobs.
- Explains that marketing strategies are based on the 4 p's or product, price, promotion, and place or distribution channel. this section will briefly look into the product and pricing strategy of apple.
- Explains that apple products are both tangible and intangible in nature. apple is into deep market research and considers the varying taste of the consumer and designs and innovates products accordingly.
- Explains that there are various modes of market entry illustrated in the diagram below.
- Opines that apple needs to establish joint ventures with cellular operators in australia to have a good market share.
- Explains that innovation is the prime factor of apple's business strategy. apple has classified its business strategies into three sub sets.
- Explains that innovation of products is all about enhancing the features of existing products and services. innovation incorporates innovative ideas and technologies to invent or develop new products or services with all new updated features.
- Explains that business process innovation involves re-engineering of the business structure thereby opening a complete new sphere of market and reaching wide range of customers.
- Opines that innovation is considered to be the best way to lead the competitive market.
- Explains that apple has planned to utilize its earnings from its market segment in the operation of their business in australia.
- Explains that apple's operation depends on the development of high-quality mobile communication devices. it focuses on encouraging consistent demand for its products by implementing new designs, innovative features and operation.
- Analyzes how the paper focused on the marketing strategies of apple and illustrated the need for foreign entry.
- Explains kotler, p., and keller, k.l. (2009), a framework for marketing management, 4th edition, pearson prentice hall.
- Explains that apple's products are high on service quality, and that it invests heavily in research and development. the organization needs to classify its products based on the australian market.
- Explains that apple's premium pricing strategy has been beneficial for product categorization and positioning.
- Explains that apple's expansion strategies and organizational structure in australia are being discussed widely in this article.
- Explains that apple's innovation depends on a slogan that is ‘think different’. they have incorporated the strategy leverage of creating innovations with more relevant ideas in their australian expansion.
- Explains that mac os x is the signature operating system of apple, which operates on mac but apple controls the development, distribution, and price of the products.
2375 wordsRead More - Strategic Management of Apple, Incexplanatory essayIntroduction and Background Apple, Inc is a well known name in the computer technology world; Apple, Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Yoffie & Slind, 2008). This paper will focus on Apple Inc., strategic management and why is it critical to the success of the organization in meeting its goals and mission. It is therefore important to define strategic management, according to Certo, Peter & Ottensmeyer, (2005), strategic management is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have a successful strategic management plan, the mangers must learn to think strategically and have the ability to evaluate their environment and develop new ideas.
In this essay, the author
- Explains that apple inc.'s strategic management is a continuous process that directs an organization to be appropriately suited to its internal and external environment.
- Explains that apple changed its name from apple computer to apple inc. in 2007, after thirty years. this strategic move paid off; a year and half later, apple's third quarter net profit of $1.07 billion on $7.46 billion
- Analyzes apple's competitive advantages, such as its high quality products, unique designs, and product diversity. apple is financed by its equity and has less risk for investors.
- Explains that apple's innovation has led the organization to increase its expertise in i-pod, iphone, ipod, and works products. apple’s pc is still one of the best desk top computers due to its close operating system.
- Explains that apple invests heavily on research, even with that, its products and services experience quality problems from time to time.
- Explains that the lack of debt can also constitute to a weakness because the organization is extremely susceptible to stock acquisition by other organizations.
- Explains that apple is famous for its innovation way of thinking. they were able to develop product lines that are both functional and attractive in design.
- Explains that apple and at&t began the sale of iphones in 2007, and the iphone "reinvented the phone" and "the internet in your pocket."
- Explains that apple faces intense competition from dell, hp, acer, lenovo, samsung electronics, sony, and toshiba, among others. dell's low budget gives the organization a competitive advantage in the personal computer market.
- Opines that apple's ever-changing technology, ipods and imacs, and other devices replacing them, would change its role in the computer industry and force it to develop better products.
- Opines that the global economic crisis has a negative effect on the demand for apple's products and services.
- Explains that apple relies on third party suppliers for assorted parts used in its products. apple also faces difficulties due to frequent changes in strategies and leaders at the helm of business.
- Opines that apple's successful name is one of the leading, innovative forces in the computer industry. competitors find it difficult to imitate apple product due to high security and virus free pcs.
- Explains that apple hasn't paid dividends to its stockholders since 1995, even though the organization has financial capability to pay. this would be a smart strategic move because there will be an improvement in shareholder loyalty thus an increase in shares.
- Opines that apple's threats are numerous but one that can easily be resolved is the frequent changes in strategies in management and leaders at the top. this is not an effective management strategy because strategic management requires that everyone within the organization should be involved in the decision making and thinking.
- Cites certo, s.c., peter, j.p. and ottensmeyer, e.j. (2005). strategic management. mcgraw-hill-irwindatamonitor, plc.
1524 wordsRead More - Apple Company Case Studyopinion essayApple Corporation Apples Ethical and Current Social Responsibility In today’s world Global Corporate Social Responsibility is a pressing Topic. In most cases a collaboration between a buyer and a seller or supplier must collaborate and participate in the makeup of Corporate Social Responsibilities. According to the Business Dictionary Ethics are the proper Business Policies and practices regarding potentially controversial issues such as corporate governance insider trading, bribery, discrimination, corporate and social responsibility.
In this essay, the author
- Explains apple's ethical and current social responsibility. according to the business dictionary ethics are the proper business policies and practices regarding potentially controversial issues such as corporate governance insider trading, bribery, discrimination, and
- Explains apple's position on ethics and social responsibility, stating that they're proactive with their marketing strategies by being eco-environmental friendly. they conduct business ethically, honestly, and in compliance with all laws and regulations.
- Analyzes the impact that the publication of ethics and social responsibilities violations made by apple's suppliers has had on its reputation.
- Opines that apple's world could not be rosier and its future "shiner". it reached its success from its pinnacle of fifteen years, having a capitalization market over 500 billion.
- Suggests two methods that apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward.
- Opines that apple must train and orient its workers with the same level of high expectations when it comes to accountability and being responsible. in 2012, apple became the first electronic company to be committed to the fair labor association.
- Opines that apple will need to maintain their product differentia image in the technology business as this is what has sad mac apple computers different from other computers.
- Evaluates whether apple's customers would be willing to pay more for its products if apple had to increase selling prices in order to provide better wages and benefits for suppliers' workers.
- Opines that apple's innovative appeal contributes to its success. its cultural and pricing strategy is driven by its focus on value.
- Explains that apple's business model is no different than its competitors. it has a procurement website and an ecosystem of suppliers who support their business operations.
- Opines that apple's supplier should understand this key factor and take into account the desired effect this will have to help increase better wages and profits for the supplier.
- Analyzes apple's current marketing strategy and recommends two (2) actions that it can take to improve its competitive advantage in the global marketplace.
- Opines that apple can improve its overall marketing strategy to gain a competitive advantage by marinating total quality management and re-engineering.
- Opines that apple must continue to re-engineer their products as a continuous process to improve its effectiveness and efficiency.
1196 wordsRead More - Apple Leads the Pack in Brand Valuationopinion essayIf we look at the sales figures of Apple, we will find that it is slowly slipping from the commanding heights from where it used to capture the consumers’ imagination. Now, it seems that Apple is trying to sell the same product with different packaging. If we study the products of Apple, we find that after the death of Steve Jobs, Apple is struggling to bring out something revolutionary that will change the way we use technology. Apple has set the bar for itself so high that the consumers always expect something unique from this company. This lack of innovative products from the company in the last couple of years makes us wonder if Apple has reached its zenith. Now several companies like Samsung and Google that are well funded and have a wide technological base, are snapping at the heels of Apple.
In this essay, the author
- Opines that apple is slowly slipping from the commanding heights where it used to capture the consumers' imagination.
- Analyzes how the forbes magazine's report on the brand value of apple has come as a pleasant surprise in this period of gloom for apple fans
- Explains that apple's new iphone, ipad, macs, and ipod occupied the first position in the forbes list for the last three years in a row.
- Explains that forbes took a raw data of around 200 companies worldwide, which spanned 15 countries, and across 20 broad industry categories.
- Opines that the fast-changing technology world could be cruel as evident from the two recent cases of blackberry and nokia.
652 wordsRead More - Apple Management Strategy Essayanalytical essayManagement Recommendation Strategies According to Ideavist (2011), due to the increase in competition as rival companies try to capture a piece of the market share leads businesses to employ various tactics to handle such situations. Some of the strategies used by companies and that Apple could find very constructive could include the below marketing strategies to be used for future success. Defensive strategies Today, the technology sector has been dominated by various companies all competing to gain the huge market share that has created great rivalry amongst many organizations even leading to the acquisition and rebranding of some like Nokia and Motorola. Under the defensive strategy, most companies employ this technique to discourage new
In this essay, the author
- Explains that the increase in competition leads businesses to employ various tactics to handle such situations. apple could use the following marketing strategies for future success.
- Opines that apple needs to adopt bold strategies of defense to protect its interests and continue to be profitable and successful.
- Explains that various companies employ offensive strategies to gain an advantage over their rivals, such as apple, microsoft, google, and samsung.
- Analyzes how apple has acquired a leading market position despite numerous alternatives being availed to consumers.
901 wordsRead More - CBBE Model Applied on Appleanalytical essayApple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...
In this essay, the author
- Explains that apple inc. works by using the particular apple brand name to be competitive across many very aggressive market segments, including the computer system market, electronic audio supply through itunes new music retailer, smart phone market place, magazine, publication, video game titles and applications submitting through the apps store.
- Explains that apple has a print tactic which targets on the actual emotions. the actual apple company personality is about life-style, imagination, freedom gotten, creativity, enthusiasm, hopes, goals, and ambitions.
- Analyzes how the apple company radiates emotions connected with fun, excitement, and pride. the ipod touch was a classy gadget intended for technological followers rather than the regular songs fan.
- Analyzes how apple's advertising campaign strategically targeted a small number of huge cities, such as san francisco and shanghai, and used them as the concentrate for mass media paying.
- Explains that apple company customers connect with the actual model quite completely. they feel an extremely powerful addition for the model as it portrays a distinct graphic.
- Explains that apple's products exhibit excellent, which is important to recognize any german language product. the massive offer on the apple brand provides apple company with an enormous problem to surpass.
- Analyzes how the significance regarding apple's manufacturer improved by 129% during the past calendar year. interbrand considers every brand’s toughness in accordance with others in its sector and the role that this manufacturer has in client purchasing choices.
- Explains that apple and google tend to be highly graphic businesses, and that’s a massive increase for the benefit of the makes.
- Explains that google has recently appreciated extremely classy pattern within their blog and on-line web products and services, containing boosted these into the prime 2. every prime buyer brand receives at this time there by giving hundreds of thousands or maybe billions of people tiny, constructive encounters.
- Explains that iphone traveler application is a variety of services via which you'll want to monitor and also view strongly the phone whenever you involve.
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