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impact of organization culture
impact of organization culture
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No company that falls behind the competition is guilty of standing completely still. But sometimes our efforts fail because of the level of commitment to change.
– Tom Kelley and David Kelley
Organizational Issue
BlackBerry, formerly known as Research in Motion (RIM), was a market leader and innovator for smartphone products. The business and government sectors found the BlackBerry device particularly useful because of its email capabilities, superior security system, and convenient keyboard. As the smartphone industry began to shift its focus towards the average, everyday customer, competition increased, and BlackBerry’s first-mover advantage began to decline. Over the past five years RIM has changed its corporate name to BlackBerry, been purchased by private equity firm Fairfax Financial, written down over $1 billion in assets and unsold inventory, and laid off more than 40% of its workforce (Connors).
BlackBerry’s fall from market leadership and financial success is the result of a corporate structure that failed to foster individual employee creativity and company-wide innovation. The financial distress, upper-management turnover, and loss of strategic direction are symptoms of BlackBerry’s problem: a failure to innovate and remain competitive in the smartphone market.
Recent attempts to regain foothold in the smartphone market include the unsuccessful launches of the PlayBook tablet in 2011 and Z10 and Q10 phones in 2013. These attempts to dismantle the iPhone and Android market power have resulted in BlackBerry trying to mimic its competitors rather than producing cutting edge products that create value for its customers.
Conflict and a bureaucratic corporate culture are largely to blame for the lack of creativity and ...
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Noonan, Bill. "The Learning Circle."Productive Business Dialogue. Harvard Business School
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Silcoff, Sean, Jacquie McNish, and Steve Ladurantaye. "Inside the Fall of BlackBerry: How the
Smartphone Inventor Failed to Adapt." The Globe and Mail. The Globe and Mail Inc., 27
Sept. 2013. Web. 9 Apr. 2014. inside-story-of-why-blackberry-is-failing/article14563602/?page=all>. Thomke, Stefan and Ashok Nimgade. “IDEO Product Development.” PRIMIS MNO 6202:
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Through short stories and personal observations and experiences, MacKenzie provides insight into maintaining a creative, entrepreneurial culture within the structured and potentially constricting environment of an organization, and society as a whole. He defines “the giant hairball” as a tangled, impenetrable mass of rules and systems that are based on what worked in the past and which can lead to mediocrity in the present. He points out that this “hairball” is built over time without members of the firm understanding that it is even there or its potential to negatively effecting the firm’s ability to remain flexible and creative.
... the long term we see that the competition between Google and Apple will benefit all of us. Apple has maintained its effective and definitive standards. It has no competitor in the last seven to eight years. It has dominated the market with distinction. On the other hand Google has been focusing on open standards. This is the reason that the publishers changed their minds in the smart phone industry. (Imbimbo, 15)
The mobile phone market is crowded with hundreds and hundreds of phones and gadgets but at the top are the iPhone 3G S and the Blackberry Bold 9700. These phones demonstrate outstanding achievements in a whole variety of categories such as speed, design, usability and display. The iPhone 3G S is a very impressive phone with a built in iPod and thousands of other apps while the Blackberry Bold 9700 is just as remarkable with its speed and ease of use. There are many areas in which these two phones can be compared but in the end, both of these phones are a very tough match-up.
Research In Motion completed another successful year with significant growth in finances and product development. In 2008, the company was highlighted with revenue growing 98%. They earned $6.01 billion in 2008 compared to $3.04 billion in 2007. The customer base for RIM became much stronger as the blackberry subscriber account base reached over 14 million people. Several new phones were introduced and RIM shipped the 25 millionth blackberry smart phone in 2008. The blackberry brand grew more powerful and saw over half of the subscriber accounts in the forth quarter come from non-enterprise customers. With the addition of over 80 new carrier partners around the world, they launched several software applications and solutions for the blackberry. In particular, they launched the Blackberry Professional Software for small and mid-sized business markets and Blackberry Unite for the home and small office/home office. In addition to the several product developments they also become the first mobile platform to receive Common Criteria Evaluation Assurance Level 2+ security certification. (RIM Annual Information Form)
Research in Motion (RIM), an international conductor of wireless modernization, reformed the industry of mobile with the launch of Blackberry solutions in 1999.After this Black berry products and services have endured to bring prompt changes in the lives of numerous people around the world by improving their mode of communication and banding them.
Being engulfed in a competitive market could be an overwhelming and challenging experienced for any company. The compatibility of Blackberry did not match the standards of other competitive operating systems. Even the acquisition of QNX could not help Blackberry tap in the lucrative market to stay afloat.
2014 was a rough year for BlackBerry. Their stock prices were at a low, almost half of what the stock price was the previous year. Their designs were becoming outdated due to the popularity and sleekness that came with the iPhone. On top of that, the BlackBerry app store was limited to what the Google Play Store (Android) and the App Store (Apple) had to offer.
According to our research, we found that blackberry emphases too much on endorsing their product as the Business Device, whereas there is huge market for mobile devices in other consumer segments.
Blackberry lost focus on its core business and consequently lost its position as the “Business phone” market leader. Its Market-Share of the smartphone shrank from>21% to below 1%.
The last challenge is being uncertain to change. Reluctance to change could possibly outcome from genuine organizational concerns in addition to organizational apathy. Some people within Starbucks Coffee might be unwilling to adopt new way of doing things for the reason that they are in a market section that does not reward improvement. Furthermore, change may be delayed by conflicts among the aptitude of management to uphold clear integration during the course of an enterprise and the need for quick placement of a new technology in a more restricted setting, for instance in a specific department or workroom.
Dynamic changes in consumers’ needs and preferences had led to a long history of technological innovation and developments. Among these developments, mobile phone devices have had one of the fastest household adoption rates of any technology in the world’s modern history (Comer and Wikle, 2008). Since the start of the 21st century, smartphones started becoming widespread. From 2012 onwards, most of these phones began having high-speed mobile broadband 4G LTE, motion sensors, mobile payment and many more functions. As a mobile phone built on a mobile operating system, smartphones have more advanced computing capability and connectivity than feature phones. As humans become increasingly reliant on technology today, most smartphone producers would
Presently, we have the last conclusion: the offer of Nokia's handset business to Microsoft. Both organizations have attempted to make their imprint in the versatile business sector, and IDC says that in Q2, 2013, Android represented 79 for every penny of cell phone shipments, ios 13 for every penny, and Windows Phone simply under four for every penny.
This report is mainly based on the case study Emerging Nokia, using the frameworks and concepts we have learned to analyze the case. This report is divided into 5 parts, first is the summary of the case, the second part is about the competition Nokia faced, the third part is the factors that contributed to the success of Nokia, then the challenges Nokia may face in China and the recommendations to them and the last part is the conclusion of the report.
Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation
If you ask anybody in the world today they will tell you that we live in a world where technology is at the core of human life. We use technology for everything today. From processing food we eat, to being social, to transportation, everything we do has some relation to technology. No technological innovation though has become so popular as the one we use to communicate with daily. The Smartphone. First starting off as foot long cellular phones which could be seen a mile away to present Smartphones which we cannot seem to live without. Smartphones have changed the way that people live. Today you can see just about everyone on a Smartphone even children, which just comes to show how popular and demanding Smartphones have become. In fact, Smartphones have become a true necessity in the lives of people everywhere. There are many types of Smartphones out there. Some of the major phones include devices such as Apple's iPhone, HTC's One, and LG's G2, but only a few have made such a huge technological impression in this industry such as Samsung has done with its Galaxy and Note, two of the most popular Smartphones right now. We all have heard the name Samsung at some point in our lives. Maybe from the televisions they create or even from the chips they produce. The truth is that Samsung is a technological giant who has been around for many years, an empire, which continues to grow. A company whose mission is to "Inspire the World, Create the Future."