Analysis Of Michael Kors

Michael Kors dresses the superstars, real and fantasy. The company designs, strategizes, and sells high-fashion apparel, shoes, and accessories for men and women. Kors has prolonged its’ products portfolio in the past by attaching several licensing agreements, like watches with Fossil, sunglasses with Marchon, and fragrances with Estée Lauder. The business's collections have three brands: Michael Kors, MICHAEL Michael Kors, and KORS Michael Kors. The industry sells its’ merchandise through its own marketing, and through high-end department stores as a retailer. Michael Kors upholds a high-standard presence online, with Neiman Marcus. The industry is owned by Michael Kors Holdings. The top competitors for Michael Kors are: Ralph Lauren Corporation,

The company claims the industry has a high recall. Michael Kors apparel and accessories have been seen on TV. The apparel has been worn by the ladies for the past 30 years. Another thing that sets Michael Kors apart from any other brand is that Kors is the youngest recipient to receive the Geoffrey Beene Lifetime Achievement Award and he took home the Fragrance Foundation’s FiFi Award for Lifetime Achievement. A weakness would be that since it is one of the most elite and well-known brands, it is prone to slump and economic downturn. The industry’s physical presence is limited and is not as well known around the world. Michael Kors is extremely well-known in the United States and other major cities. Analysts believe that the industry will have an improved performance and will bring an improved performance. Positive affirmation from consumers influences demand in domestic markets and adjoining countries. Threats continue to offer more styles and cuts such as: Kate Spade, Ralph Lauren, Coach, etc. However, there are similar products in other brands, and switching will cost

Brand identity is how Michael Kors view themselves while brand image however, is how the consumer or potential consumers see Michael Kors and forms their own opinion about the brand. Even in Michael Kors stores the worker is an inside customer. Their vision of the brand helps develop the brand connection with regular clientele.

Brand image is made by current customer user experience. There is also the infrequent user. They cannot always afford extravagance, but try to buy a few accessories when they are able. The Michael Kors brand is something they aspire to be a part of. Another important facet is the non-user of Michael Kors. Their opinion of the brand is also important. They form views on the brand itself and those they see using the brand. They are a possible customer and/or an influence toward their friends and