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    LVMH strategic analysis

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    Challenge statement: “Despite worldwide softness in the sale of luxury goods, LVMH has cemented its position as the world’s largest and most profitable player in the category. To stay there it must keep its customers loyal and its brand strong and find new markets worldwide” (Hazlett C. 2004). That is why in its mission they state to represent the most refined qualities of Western “ art de vivre” all around the world. Their objective is to be the leader in the luxury market, continuing to transmit

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    LVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002, Moet Hennessy Louis Vuitton was the world’s largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfills a fantasy

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    Louis Vuitton Moët Hennessy Key Issues The company we know today as Moët Hennessy Louis Vuitton (LVMH) group was founded in 1987 with a merger between Louis Vuitton and Moët Hennessy. For the past two years, the organization has sustained rapid growth and profitability. Bernard Arnault, the CEO of Moet Hennessy Louis Vuitton, has to deal with the extensive high pressures of growing a business today. Arnault must keep growth and maintain a competitive edge while preserving the value, the heritage

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    high for these knock-off products that LVMH Moet Hennessy, owner of the brand, has a special team that works with international police organizations. Last year there were 6,000 raids by police, resulting in the arrest of nearly 1,000 counterfeiters (LV, 2005). The LV logo has become an icon in the designer luggage, handbags and accessories market. The words Louis Vuitton are the code for describing an internationally recognized and exclusive fashion empire. LVMH Moet Hennessy’s target market is aimed

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    That is, to master his savoir, to provide excellent service to his customers and to innovate continuously. Besides, in 1987, the company of LV merged with Moet Hennessy that was a company much larger than it to form the Moet Hennessy Louis Vuitton (LVMH) group. Moreover, they had an agreement that each division would run independently. However, there was emerging a problem as time went. That was, relationships between the two divisions became badly because of how to run the company well. There are

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    (Tavoulari 1). Globalization is a result of the increased availability of these goods, additional luxury brands, and an increase in tourism. Consolidation involves the growth of big companies and ownership of brands across many divisions of luxury products. LVMH is one example, demonstrating to be one of the top luxury companies that dominate the market in segments ranging from luxury drinks to fashion and cosmetics. This growth in the luxury market has greatly extended the availability of luxury goods to

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    SAFS Framework Suitability: Based on the Ansoff analysis, the most suitable strategy are market penetration and market development which can capitalise its strength and address the threat mentioned in SWOT. Burberry already had various of product range to satisfy the needs of consumers, focusing on the current product and market can save the operational cost as the profit decreased this year. By saving the cost of management and production, it should focus on marketing the brand and improving the

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    Louis Vuitton and flooded his small factory with orders for custom-made Rolls-Royce interiors, leather picnic hampers and modish polo-club bags. But after independence, when India's princes lost much of their wealth, the orders dried up. Then in 2002 LVMH, the world's largest luxury-goods group, made a triumphant return to India, opening a boutique in Delhi and another in Mumbai in 2004. Its target was the new breed of maharajah produced by India's liberalised economy: flush, flash, and growing in number

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    There are many luxurious brands excelling but the most successful one that surprises their customers and also the most affordable-depending on your class- is Louis Vuitton-. The world of luxury is not just exclusive but also secretive too. Most of the luxurious brands are private, like Channel and Rolex and therefore do not need to show the public their results but the public luxurious brands like Gucci and Louis Vuitton let the public know about their results. Louis Vuitton one of the oldest fashion

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    me because of the company’s capability to produce luxurious goods in a number of categories. Better known as LVMH, the company strives to be the best that it can be in many nations throughout the globe. This company sets the standards for what all businesses should strive for in terms of success, and their luxurious products have risen to the top of their class in every category that LVMH is in. The company specializes in a number of different industries, as it consists of 60 subsidiaries that each

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