Amazon Fulfilment Program Case Study

Jeff Bezos started with an idea to sell books on-line by being able to hold more books than any other brick-and-mortar store. The first mover advantage that Amazon gained has not let up since. Amazon has created customer loyalty through the use of 360 degree customer profiles and product recommendation system. Furthermore, Amazon has allowed access to big data for a monthly fee and created a web store for businesses saving on huge investments in development for a commission on sales. Big data is constantly evolving and Amazon is ahead of the curve with the application and analytics of big

However, with this jewel, engineers expanded new features and algorithms within the system. In order to get the design up to expectations, engineers improved the mastery of independent codes. Throughout the complexity of Amazon’s expansions, AWS has played a pivotal role in the Systems Developmental Life Cycle. “As an example of this growth, in 2006, AWS launched S3, its Simple Storage Service…Less than a year later it had grown to two trillion objects and was regularly handling 1.1 million requests per second” (Newcombe, 2015, p. 66). Developing such systems has given Amazon the ability to establish unforeseeable innovation which continues to astonish the entire world.

Most of the public views Amazon.com as one of if not the biggest online retailer. Their goal is to have anything a person could want on their website. This is true for the most part as I, personally, use Amazon more than any other website for online shopping. The image that Amazon presents is that they are a growing, and competitive company. They are constantly releasing new products and services that show the public that they are interested in growing.

Through the continuous innovation of products to the public, Amazon competes at it’s own pace staying relative to the rest of the competitive environment. The countless services and options that Amazon provides for the consumer are more than enough attractions to keep consumers flowing throughout the business. Jeffrey Bezos has started a business that has no choice but to flourish for many years to come. He simply made books available to the Internet public and now he has captured the hearts, minds, and most importantly dollars of the consumer market.

This proves that Amazon did their research and plan accordable so that their demand matches their supply. This also shows the type of value chain process and evaluation that they did in order to continue to conduct business which is quite genius. Their demand has increasable giving them many opportunities to expand. ... ... middle of paper ... ...o come in and take over a huge part of that market and keeping that position. Conclusion To recap it all, we can clearly see that Amazon has respected their value chain and by doing so created a means of delivering time after time.

Amazon has made much success because of its ability to read market trends and diversify its operations. It started as an online book selling company. However, it changed its operations and started selling other products. Currently, many large retail shops use Amazon to host and power their websites, for instance, sears and virgin megastores. Amazon now attracts over fifty million visitors in a period of one month.

It boomed with yearly sales that jumped from $510,000 in 1995 to over $17 billion in 2011. Amazon’s mission changed to leverage technology and expertise in invaluable employees to provide customers the best shopping experience on internet and became the “Earth most customer-centric company”. The company introduced a new strategy called “Associate Program” which the goal was attracted new customers to its retail storefront and grows sales. This new strategy proves to be the most important advantage and the company’s sales revenue produced by the associates reached 40%. Another innovation announced by CEO Bezos in 2011 was shifted Amazon to tablet marketplace with the introduction of the Kindle Fire.

Jeff Bezos stated that the company 's mission is “to be Earth 's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online”. The company are committed to their mission and they execute toward their mission everyday. Every year Amazon has kept on expanding its market by having a wide diversity

This figure is likely to rise with the continued trend in online shopping. This will lead to a very significant increase in the global economy. (Darrell) ADVANTAGES OF ONLINE SHOPPING One of the most obvious advantages is the convenience of online shopping. The customer can shop for the products and services at a time which is most convenient to them. Online shops accept orders from customers twenty four hours a day and seven days a week unlike the normal retail shops where one can only visit during the business hours.

Business-IT Alignment Analysis It's important to realize that first and foremost Amazon.com is a technology company. Over the past years, Amazon.com grew from an online retailer into a platform on which more than 1 million active retail partners worldwide do business. Behind Amazon.com's successful evolution from retailer to technology platform is its SOA (service-oriented architecture), which broke new technological ground and proved that SOAs can deliver on their promises. Growth is core to Amazon.com's business strategy, and that has had a significant impact on the way they use technology: growth through more categories, a larger selection, more services, more buying customers, more sellers, more merchants, and more developers, increasing the different access methods, and expanding delivery mechanisms. The impact has been on many areas: larger data sets, faster update rates, more requests, more services, tighter SLAs (service-level agreements), more failures, more latency challenges, more service interdependencies, more developers, more documentation, more programs, more servers, more networks, more data centers.