Amazon Case Study Summary
narrative Essay
708 words
Team,
As some of you may know, Amazon has recently become a client of Deloitte. Amazon is a company that sells merchandise, produce and other goods through Amazon.com. They have also expanded into the same day delivery industry through its new venture, Amazon Prime. Recently, Amazon has been looking to focus more on growing its business outside of the United States. In order to do this, Amazon needs to increase profitability in North America. Thus, they have requested our team’s recommendations on how they can increase sales from online shoppers within the next 12 months.
Overview: Amazon’s industry environment
Amazon is an industry leader in terms of innovation, ability to scale its business and in breadth of products offered. Because of
In this essay, the author
- Explains that amazon is a client of deloitte and has expanded into the same-day delivery industry through its new venture, amazon prime.
- Explains that amazon is an industry leader in terms of innovation, ability to scale its business, and breadth of products offered. a key opportunity amazon, as well as other competitors will have in the near future is delivery by drone.
- Explains that amazon has requested a proposal with creative, specific recommendations that they can implement to achieve higher profitability in north america. the proposal needs to be data-centric and include industry research.
- Describes the swot analysis they would like to use as a starting point for determining what needs to be researched further.
- Advises clara, tia and sam to determine the financial implications of their recommendations and research.
- Asks amazon to come up with creative products that amazon could use to grow their business.
- Describes the programs amazon would have to implement as a result of sam and tia's recommendations. they recommend working closely with them to understand their ideas and create their own recommendations based off theirs.
- Asks that the researcher be able to complete research for the team on anything they need further information on.
- Opines that the key to team's success in this task will lie in their collaboration. they recommend keeping their team members informed of what they are working on throughout the process.
Related
- analytical
- explanatory
- Amazon Case Studyanalytical essayREPORT COVER SHEET Surname: Cadena Alvarado Given name: Mario Alejandro Class: Logistics and Supply Chain Management Lecturer: Min Qiu Word count: Tittle: Report Amazon Case Study Due date 16th of May 2014 DECLARATION I am aware of university policy on Academic conduct (published on Moodle) and I declare that this assignment is my own work entirely and that suitable acknowledgement has been made for any sources of information used in preparing it. I have retained a hard copy for my records. Table of Contents Report Amazon Case Study Executive Summary ……………………
In this essay, the author
- States that they are aware of university policy on academic conduct and declare that this assignment is their own work and that appropriate acknowledgement has been made for any sources of information used in preparing it.
- Explains that amazon has adopted improvements throughout its processes since its creation in 1995. this report provides a diagnosis of each step and analyses the decision makings by amazon based on three specific topics.
- Analyzes the three biggest changes of amazon's strategy and operations since its creation in 1995.
- Analyzes how amazon spent too long trying to find the perfect strategy to make profits, but the numbers in its financial statements had not shown the most optimal results.
- Analyzes how amazon successfully adopted the right strategy to gain its position into the market.
- Explains why amazon outsourced inventory management was a good decision, citing its strong participation in the market and its ability to negotiate with suppliers.
- Opines that amazon should work with its partners to find a balance where each part manages to obtain benefits.
1751 wordsRead More - Amazons Fulfilmentexplanatory essayAmazons Fulfilment Is Amazon a bubble waiting to burst? The following discussions in this research paper will explore several key issues from its birth to its debatable future. Amazon is not a stranger to arguments revolving around questions of its longevity and success. When the systemic bubble of 1999 arrived Amazon’s corporate goal was to get big, to do it fast, and to establish a hold of new markets before any other competitor. During this time frame Amazon began branching out and selling anything and everything.
In this essay, the author
- Explains amazon's "fulfilment by amazon" model, which allows asian and american sellers to send their products to amazons fulfillment centers in various locations throughout the u.s. and global markets.
- Explains the fba model, which helps the seller reach more customers. the order is filled by sales channels using inventory stored at fulfillment centers where inventory is strategically placed for easy and quick delivery.
- Explains that amazon's tracking information and customer service are two of the greatest perks for sellers.
- Explains that jeff bezos created amazon as a market place where people could buy consumer goods online. it worked on jit methods to expand its retail monopoly.
- Explains that amazon's corporate goal was to get big, to do it fast, and to establish a hold of new markets before any other competitor.
- Explains that amazon is caught in a precarious state because of its pioneer way of thinking, which puts it ahead of our current laws.
- Analyzes how amazon moved into the asian market even though it took 18 years to come into india. the launch into japan was probably the least successful for amazon.
- Explains that amazon's e-procurement strategy is impressively developed. amazon has an online fulfilment resource for all sellers, which guides them through their processes.
- Explains that customer service is an aspect of business that can make or break the reputation of many brands. bezos keeps a public email address so customers can reach him with complaints about amazon's service.
- Explains that amazon offers multiple ways for customers to get in touch with any help they may need in a way that fits the customer’s communication preference.
- Explains how amazon makes refunds and exchanges as simple as possible to convince customers to stick with online shopping.
- Explains that amazon invests in a group called "competitive intelligence", whose primary goal is to find any process that can be changed to increase its competitive advantage.
- Explains that amazon wins in online customer service, while netflix sinks like a stone.
2973 wordsRead More - Amazon.com Business-IT Alignment Analysisexplanatory essayBusiness-IT Alignment Analysis It's important to realize that first and foremost Amazon.com is a technology company. Over the past years, Amazon.com grew from an online retailer into a platform on which more than 1 million active retail partners worldwide do business. Behind Amazon.com's successful evolution from retailer to technology platform is its SOA (service-oriented architecture), which broke new technological ground and proved that SOAs can deliver on their promises. Growth is core to Amazon.com's business strategy, and that has had a significant impact on the way they use technology: growth through more categories, a larger selection, more services, more buying customers, more sellers, more merchants, and more developers, increasing the different access methods, and expanding delivery mechanisms. The impact has been on many areas: larger data sets, faster update rates, more requests, more services, tighter SLAs (service-level agreements), more failures, more latency challenges, more service interdependencies, more developers, more documentation, more programs, more servers, more networks, more data centers.
In this essay, the author
- Describes ibm system journal's "strategic alignment: leveraging information technology for transforming organizations."
- Explains that amazon.com is a technology company and its growth has been driven by its soa (service-oriented architecture).
- Explains that amazon.com has selected hp to provide the highly available web infrastructure required to power one of the world's busiest e-commerce sites.
- Explains that amazon.com protects customers' information during transmission by using secure sockets layer (ssl) software, and uses third-party advertising and links to other websites.
1077 wordsRead More - Amazon's Respect for the Value Chainanalytical essayTechnology has played a huge role in how companies today conduct business with their consumers. Over the past few decades there has been a shift in business models and strategies because of the emerging innovation in technology. One of these innovation are e-commerce, businesses that use e-commerce can now see a major difference in sales and revenue. Amazon has taken the idea of e-commerce and turned it into a successful and profitable business. Amazon Company developed a brilliant strategy for emerging into an already competitive market. This entails the revision of an existing concept. Unlike major companies like Apple, Microsoft that invented new products and services, Amazon did not need to create a whole new product but to create a better business model system that can be used in the future. This helped their rise to fame by taking over an existing idea but improving it to match consumer needs and wants. Overall companies will need to develop better business strategies to be able to evolve into e-commerce industry moving forward.
In this essay, the author
- Explains that amazon's demand chain is a series of events that lead to completing customer satisfaction or customer delight.
- Explains that amazon.com is an e-commerce site that offers its customers a wide variety of products and services, including accessories, shoes, health and beauty products, and electronics.
- Explains that amazon.com has been able to offer consumers a wide variety of different products. this has created an advantage over traditional retailers due to limited warehouse and shelving space.
- Explains that the company has made its objective to keep the focus on how to enhance and utilize innovation and creativity to increase the value of consumers.
- Analyzes how the amazon company has a strong focus on their supply chain and how it operates, which translate into more focused marketing plans. they have made major steps in the book industry.
- Explains that having a competitive advantage means that you have met an unmet standard that hasn't been met by any other competitor.
- Explains that customer delight is important to amazon because it is the backbone of the business.
- Explains that amazon has respected their value chain and created a means of delivering time after time.
- Explains that technology has played a huge role in how companies conduct business with their consumers. amazon took the idea of e-commerce and turned it into an already competitive market.
- Explains how amazon's easy-to-use site and selection process has helped them become a favorite among consumers. technology in its self and information technology is big part of the company value drivers.
- Analyzes how amazon.com caters to a large amount of customer's needs based on the growing needs of their consumers. the overall shopping experience that they provide their customers becomes the main objective.
1772 wordsRead More - Theories Of Ethics Of Amazonexplanatory essayAmazon is one of the largest brands in the world, reporting $23.18 billion in sales last quarter. They operate with a customer-first mentality. This is clear in their mission statement, which is as follows: “We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators (Amazon).” Amazon’s CEO, Jeff Bezos seeks to bring the highest quality products and most efficient services to their customers. According to critics of Amazon, Bezos’ goals have lent themselves to a
In this essay, the author
- Explains the purpose of this paper, which is to determine which of the four ethical theories amazon claims to be using as a guide to their social responsibility practices.
- Explains that amazon is one of the largest brands in the world, reporting $23.18 billion in sales last quarter. they operate with a customer-first mentality.
- Explains that amazon's social responsibility revolves around communities and the environment. they have provided $50 million in grants to fight climate change since the summer of 2014.
- Explains that utilitarianism is a theory that evaluates the consequences of the action in question.
- Explains the utilitarian's goal to weigh the consequences of any given option and come to the best possible decision for the most involved.
- Explains that deontology is unlike utilitarianism in the sense that it is concerned with the action itself. kant argued that all humans have a duty to one another.
- Explains that the deontologist's goal is to create a balanced world that follows the rule of nature. they believe that people should not be used as means, but as ends themselves.
- Explains that virtue ethics revolves around the holistic character rather than one specific action. aristotle argued that virtue was found between the extremes of each characteristic.
- Explains that ethical behavior comes not from perfection but from the intention to live as virtuously as possible. aristotle would observe the action in question and determine whether it was an ethical one based on how it contributed to the person’s character.
- Explains that care ethics deals with empathy and navigating the complexity of an ethical dilemma. the responsibility to take care of others is important to someone of the ideology. gilligan believed there was "nothing gendered about caring."
- Explains that four ideas are most central to living ethically: moral attention states that someone following care ethics will be attentive to the complexity of the situation. sympathetic understanding requires them to have empathy for the others involved.
- Analyzes how amazon fits into the care ethic and expands to other theories. their corporate culture style could be called aristotelian and utilitarian.
- Explains amazon's commitment to their communities and the environment is a classic example of care ethics. they participate in these activities because they want to do right by society.
- Explains that amazon is concerned about the environment because of the impact their business could have on the world. they strive to reduce their footprint by coming up with innovative solutions.
1351 wordsRead More - Technological Amazon, Inc.: The Business Concept Of Amazonanalytical essayis a global company that offers internet retail shopping services. Amazon was an online book retailer established 21 years ago during the 1994s, and has grown exponentially in sales and size as the years have gone by. Jeffrey P. Bezos started it in July 1994 and has led to its success. It was possible because of the strategies Amazon used. Emerging of online banking on the internet gave rise to the idea of online shopping. To become a competitive firm strong strategies are to be made. Amazon positions itself as a low-cost retailer and offers a wide range of products and services via online which is unique in the internet retail business. Amazon competes healthily and preserves its competitive advantages as it constantly upgrades itself in the dynamic market. It also shows that Amazon can continue to grow and achieve it mission and vision of being "earth's most customer centric
In this essay, the author
- Explains that strategic management is a business concept that consists of decision-making, analysis and actions an entity undertakes with an aim of creating and maintaining an upper hand.
- Explains that technology has important effects on business operations. it has tangible and intangible benefits that will help you make profits and create the outcomes your customers demand.
- Explains that amazon is a global company that offers internet retail shopping services. it was established in 1994 and has grown exponentially in sales and size.
- Explains that amazon operates using a hybrid strategy which is the combination of two of the three strategies; cost leadership, differentiation and focus.
- Explains that amazon has found ways to reduce cost by using practices that are both efficient and effective or by employing a different technology.
- Analyzes how amazon used corporate strategies to grow through focusing on customer experiences. technology advancement helped amazon revolutionize the book industry.
- Explains how technology helped amazon in seeing products more effectively make the e-commerce business more efficient. everyone in the us preferred using amazon because of its user-friendly function.
- Explains that amazon founded a gap in the market; book stores (no matter their size) and uses technology to promote itself.
- Explains that amazon's most important stakeholder is its customers and they are really enjoying what amazon is providing them. however, there is one group of stakeholders who are not enjoying the dominance of amazon in the market; the hard cover books retailers.
- Analyzes how amazon's vision, mission, objectives, and corporate culture show how it carries its operations.
923 wordsRead More - Amazon Swot Analysisexplanatory essayAmazon has a few downsides, but the company's relentless focus on the customer has built a strong moat around its business. Amazon doesn't make much in profits, but the durable competitive advantages of its business lines are enormous and growing rapidly. Amazon has a very favorable image in the minds of millions of consumers, which paints a very pretty picture for the company's fortunes in the long term. (Faruk, 2013)
In this essay, the author
- Describes amazon.com as the largest online retailer in the world, founded in 1994 by jeff bezos and made its online debut in 1995.
- Explains that amazon.com is reliable, convenient, offers one of the lowest and fastest shipping, the minimum price, and many free added features with its services and an ample selection of goods.
- Explains that amazon.com is a low-cost provider because of its low cost operations and progressively valuable network of fulfillment centers. amazon has more than 2 million seller accounts that make up approximately 40% of the total unit sales.
- Explains that amazon's low profit margins have led to an aerial growth in top-line sales but rendered into low earnings.
- Opines that amazon.com lacks physical presence like retailers like wal-mart and target. amazon has to bolster losses initially to bring that business to scale, before it can accomplish profitability.
- Explains that amazon.com's weakness is that it lacks a physical presence, but this can be an opportunity that the company can capitalize on as well.
- Explains that amazon could benefit by releasing more of its own brand products and services. amazon's branding efforts have been tried and tested with respect to the kindle and amazon’s prime video.
- Explains that amazon's competitors are trying to lower prices, while ebay and wal-mart offer instant gratification. barnes & noble offers physical browsing, coffee and natural socializing.
- Explains that newer corporations are like break-out stars in the retailer market as customers are always on the cusp of trying out new versions of e-commerce.
- Explains that amazon's relentless focus on the customer has built a strong moat around its business.
952 wordsRead More - The goal of this report is to analyze the Amazon's e-business strategies and activities. This report also discusses the result of strategies adopted by Amazon and how far it has been successful.
In this essay, the author
- Explains that amazon has adopted various e-business models to increase its customer base and recently set its focus on making profit.
- Explains that amazon has always kept focus on the needs of its customers and never lost sight of it, giving it a strong foothold of the internet retail business.
- Explains amazon's b2b strategy has three variations: cooperative online channel (toysrus), co-opetitive online channels (borders) and click and brick channels. each model is different from the inside in terms of technology, fulfillment processes and customer experience.
- Opines that amazon should not lose the sight of its customers and try to widen its market presence by entering strategic alliances with market leaders.
- Explains that amazon.com and toysrus announce strategic alliance, available from http://phx.corporate-ir.net.
- States that amazon.com and borders group announce strategic alliance, available from http://phx.corporate-ir.net/phoenix.
- Explains that business strategies and activities play a crucial role in the future development of an organization, such as amazon.
- Defines electronic business as the conduct of business on the internet. organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers.
- Explains that amazon has been tagged with many labels by its customers and followers because of its changing business model. the company has implemented a restructuring plan to meet its future targets.
- Explains that amazon has a track record of first gaining expertise in the market and then scaling into other areas.
- Explains that amazon and toyrus announced a strategic alliance in 2000, where each company will assume responsibility for specific aspects of the toy and video games and baby products stores.
- Explains that amazon and border announced strategic alliance on apr 11, 2001. amazon will continue to sell books on its own, but will also provide services to border.
- Explains that amazon has struck a deal with electronic retailer circuit city to give the customer advantages of picking up their purchases from hundreds of stores rather than paying for shipment charges. amazon is extending its channel expertise in web retailing to "e-nable" other retailers.
- Explains that amazon's business model has given it a boost in its online business by making strategic alliances with the industry leader and making the life of customer.
1477 wordsRead More - External Factors Of Amazonexplanatory essayAmazon’s macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions. These factors are important because they shape how the company operates and you must know each piece to be able to compete within the retail and eCommerce industry. An evolving political factor are the efforts the government has made toward punishing offenders of cyber-crime. This kind of thief wasn’t walking into your store, but hacking into your computer. This type of crime wasn’t possible before the internet. The government has started to take these crimes more serious as technology evolves. Technology is a factor that Amazon.com must invest heavily in. They are reliant on having top of the line technology to survive against cyber-crime and to stay relevant in the tech world. ECommerce is everywhere now and competition is very high. This brings in legal conditions; Amazon must know what laws exist in which countries because they are a
In this essay, the author
- Explains that amazon's macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions.
- Explains that amazon has more warehouses than any other online retail site. this gives them a competitive advantage because they can get the product to the customer faster and most of the time overnight even.
- Explains that amazon has a great delivery network that allows businesses to sell their goods through amazon. many warehouses spread out help getting products delivered faster and cheaper than many smaller businesses can.
- Opines that amazon's delivery options are sustainable for the foreseeable future. with the future addition of drones, it will remain in good shape.
- Explains that amazon has successfully placed itself at the top of the competition with netflix and hulu with their tv and movie streaming services. streaming media is a sustainable competitive advantage especially with an amazon prime subscription.
704 wordsRead More - Case Analysis Of Amazonexplanatory essayAmazon.com’s US operation business model is based on “sell all, carry few”. Amazon offers consumers a wide selection of products while keeping inventories at low levels. A major interest for Amazon in the US is optimization of netwo...
In this essay, the author
- Explains that amazon was founded in 1995 by jeff bezos and became one of the first major companies to sell goods over the internet.
- Explains how amazon has become the largest online retailer in the world.
- Explains that amazon europe, amazon us, and amazon japan are independent organizations.
- Explains amazon.com's major shipping categories are drop-ship, split, partnered, and postal-injection.
- Explains that the number of items in an individual order impacts amazon.com’s order fulfillment.
- Explains that the type of product impact order fulfillment and shipment. large and small items are never shipped together.
- Opines that amazon europe should use network configuration, shipping processes, out of stock items, and customer satisfaction to direct the decision-making about the edn.
- Opines that an updated distribution configuration is needed to support amazon europe's fast growth goal.
- Opines that an implementation decision should be based on optimizing demand patterns, inventory and transportation costs, and amazon europe’s operations.
- Explains how amazon's us operation business model is based on "sell all, carry few". to optimize shipments modes, amazon uses drop-shipping fulfillment and postal-injection shipping.
- Explains the advantages and disadvantages of consolidating to a single european dc.
1837 wordsRead More