External Factors Of Amazon

explanatory Essay

704 words

Amazon’s macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions. These factors are important because they shape how the company operates and you must know each piece to be able to compete within the retail and eCommerce industry. An evolving political factor are the efforts the government has made toward punishing offenders of cyber-crime. This kind of thief wasn’t walking into your store, but hacking into your computer. This type of crime wasn’t possible before the internet. The government has started to take these crimes more serious as technology evolves. Technology is a factor that Amazon.com must invest heavily in. They are reliant on having top of the line technology to survive against cyber-crime and to stay relevant in the tech world. ECommerce is everywhere now and competition is very high. This brings in legal conditions; Amazon must know what laws exist in which countries because they are a …show more content…

Amazon Strengths and Weaknesses Amazon has more warehouses than any other online retail sites. They also have them spread out all over the world in more countries than any other online retailor. This gives them a competitive advantage because they are able to get the product to the customer quicker and most of the time overnight even. This is certainly a sustainable competitive advantage for Amazon because it is not a resource that will go away or that fluctuates on price or availability. In addition to Amazon great physical networking presence with all of their warehouses they also have a great delivery network that allows businesses to sell their goods through Amazon. Having many warehouses spread out helps getting products delivered quicker and cheaper than many smaller businesses can. Smaller businesses sell their goods via consignment with Amazon. Selling their goods using Amazons delivery and website services helps keep cost for small businesses down despite the fees paid to

In this essay, the author

Explains that amazon's macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions.
Explains that amazon has more warehouses than any other online retail site. this gives them a competitive advantage because they can get the product to the customer faster and most of the time overnight even.
Explains that amazon has a great delivery network that allows businesses to sell their goods through amazon. many warehouses spread out help getting products delivered faster and cheaper than many smaller businesses can.

Explains that amazon's macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions.
Explains that amazon has more warehouses than any other online retail site. this gives them a competitive advantage because they can get the product to the customer faster and most of the time overnight even.
Explains that amazon has a great delivery network that allows businesses to sell their goods through amazon. many warehouses spread out help getting products delivered faster and cheaper than many smaller businesses can.
Opines that amazon's delivery options are sustainable for the foreseeable future. with the future addition of drones, it will remain in good shape.
Explains that amazon has successfully placed itself at the top of the competition with netflix and hulu with their tv and movie streaming services. streaming media is a sustainable competitive advantage especially with an amazon prime subscription.

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Swot Analysis Of Amazon
explanatory essay
Competition- Amazon has many competitors they are up against. They have the retail market competitors like Wal-Mart and Target, the online competitors like Ebay, and then various other businesses depending on the product category. For Jeff Bezos, he wants the business to focus on the customer (Bishop, 2013). While other businesses are distracted with trying to get ahead of Amazon, Amazon is focused on the customer and not the competition.
In this essay, the author
- Explains that amazon's customer-centric focus has always been the focus of jeff bezos from day 1. amazon provides personalized recommendations based off of what customers buy.
- Explains that amazon has a low cost structure business model, where they provide their customers with products at the lowest price possible.
- Explains amazon has sold 480 million products in the us and over 1 billion products sold internationally. there are many departments that items are grouped into along with clothing, electronics, home, grocery, baby, and so many more.
- Explains that amazon's customer-centric focus has always been the focus of jeff bezos from day 1. amazon provides personalized recommendations based off of what customers buy.
- Explains that amazon has a low cost structure business model, where they provide their customers with products at the lowest price possible.
- Explains amazon has sold 480 million products in the us and over 1 billion products sold internationally. there are many departments that items are grouped into along with clothing, electronics, home, grocery, baby, and so many more.
- Explains that jeff bezos has always felt that amazon is always working to build something important and always investing money in projects for the long term.
- Opines that amazon's customer convenience is one of the best when it comes to customer experience.
- Explains that amazon has a lack of profitability from having such low-profit margins. amazon says this is their strategy and it is used to deter the entry of new businesses into the market.
- Explains that amazon's focus was on selling books online, and they have now moved onto difference ventures. while branching out helps the company grow, they may be doing too much and losing their strategic advantage.
- Explains that amazon is branching out into international ventures but is late in their timing. they just recently got amazon up and running in india which seems 5 years late compared to india competitors.
- Explains that amazon's international operations expose risks. government regulations, lower levels of internet use, economic conditions, language and cultural differences, and different employee/employer relationships expose the company to risk and potential failure.
- Opines that amazon will eventually deliver their own packages — they partner with usps, ups, and fed-ex, which is a weakness because they cannot control the whole process.
- Explains that amazon's big opportunity would be to open physical stores and have a presence outside of the digital world. they are working towards convenience stores with curb site pick-ups.
- Explains that amazon has the opportunity to expand into the global market more than they have already. they are looking into adding more warehouses and delivery stations all across europe along with more support for cloud-computing.
- Explains that amazon creates products based on what the customer wants. they have created great things like the kindle, fire tv, and the echo.
- Explains that amazon has fulfillment centers spread across the country in 27 states and also all around the world and has the opportunity to expand by opening more fulfillment center and optimizing those centers.
- Opines that amazon could save money on the shipping cost and pay outside companies to deliver their packages. they could take the chance on a bigger venture and come out successful.
- Explains that amazon is a company that is, for the most part, located online and can have significant online security risks.
- Explains that amazon has many competitors and jeff bezos wants the business to focus on the customer and not the competition.
- Opines that amazon is an online retailer, so there are low barriers of entry. anyone can set up an ecommerce website and start selling their own products.
- Explains that amazon is a site where millions of products are for sale and other retailers can also sell goods on amazon’s website. other businesses like wal-mart and sears want to allow others to sell on their websites.
- Opines that with amazon's investments in future projects and low profit margins, it would be smart to find new sources of revenue.
- Opines that amazon will continue to grow and help the economy with more stores and jobs in the us and around the world.
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Technological Amazon, Inc.: The Business Concept Of Amazon
analytical essay
is a global company that offers internet retail shopping services. Amazon was an online book retailer established 21 years ago during the 1994s, and has grown exponentially in sales and size as the years have gone by. Jeffrey P. Bezos started it in July 1994 and has led to its success. It was possible because of the strategies Amazon used. Emerging of online banking on the internet gave rise to the idea of online shopping. To become a competitive firm strong strategies are to be made. Amazon positions itself as a low-cost retailer and offers a wide range of products and services via online which is unique in the internet retail business. Amazon competes healthily and preserves its competitive advantages as it constantly upgrades itself in the dynamic market. It also shows that Amazon can continue to grow and achieve it mission and vision of being "earth's most customer centric
In this essay, the author
- Explains that strategic management is a business concept that consists of decision-making, analysis and actions an entity undertakes with an aim of creating and maintaining an upper hand.
- Explains that technology has important effects on business operations. it has tangible and intangible benefits that will help you make profits and create the outcomes your customers demand.
- Explains that amazon is a global company that offers internet retail shopping services. it was established in 1994 and has grown exponentially in sales and size.
- Explains that strategic management is a business concept that consists of decision-making, analysis and actions an entity undertakes with an aim of creating and maintaining an upper hand.
- Explains that technology has important effects on business operations. it has tangible and intangible benefits that will help you make profits and create the outcomes your customers demand.
- Explains that amazon is a global company that offers internet retail shopping services. it was established in 1994 and has grown exponentially in sales and size.
- Explains that amazon operates using a hybrid strategy which is the combination of two of the three strategies; cost leadership, differentiation and focus.
- Explains that amazon has found ways to reduce cost by using practices that are both efficient and effective or by employing a different technology.
- Analyzes how amazon used corporate strategies to grow through focusing on customer experiences. technology advancement helped amazon revolutionize the book industry.
- Explains how technology helped amazon in seeing products more effectively make the e-commerce business more efficient. everyone in the us preferred using amazon because of its user-friendly function.
- Explains that amazon founded a gap in the market; book stores (no matter their size) and uses technology to promote itself.
- Explains that amazon's most important stakeholder is its customers and they are really enjoying what amazon is providing them. however, there is one group of stakeholders who are not enjoying the dominance of amazon in the market; the hard cover books retailers.
- Analyzes how amazon's vision, mission, objectives, and corporate culture show how it carries its operations.
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Amazon Case Study
analytical essay
Although Amazon has been active trying to find the perfect strategy to make profits, the numbers in its financial statements had not shown the most optimal results. We have discuss that even though its strategies have been right according to supply chain and logistics methodologies and theory, something had been missing to represent this successful strategies into financial results. It is seen that Amazon had spent too long time finding the right strategy which the last might be the one because in the financial statements profits started to come up. Amazon still have a long way to go to mature its strategy and represents it into profits for its shareholders.
In this essay, the author
- States that they are aware of university policy on academic conduct and declare that this assignment is their own work and that appropriate acknowledgement has been made for any sources of information used in preparing it.
- Explains that amazon has adopted improvements throughout its processes since its creation in 1995. this report provides a diagnosis of each step and analyses the decision makings by amazon based on three specific topics.
- Analyzes the three biggest changes of amazon's strategy and operations since its creation in 1995.
- States that they are aware of university policy on academic conduct and declare that this assignment is their own work and that appropriate acknowledgement has been made for any sources of information used in preparing it.
- Explains that amazon has adopted improvements throughout its processes since its creation in 1995. this report provides a diagnosis of each step and analyses the decision makings by amazon based on three specific topics.
- Analyzes the three biggest changes of amazon's strategy and operations since its creation in 1995.
- Analyzes how amazon spent too long trying to find the perfect strategy to make profits, but the numbers in its financial statements had not shown the most optimal results.
- Analyzes how amazon successfully adopted the right strategy to gain its position into the market.
- Explains why amazon outsourced inventory management was a good decision, citing its strong participation in the market and its ability to negotiate with suppliers.
- Opines that amazon should work with its partners to find a balance where each part manages to obtain benefits.
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Amazon Strengths And Weaknesses
explanatory essay
Amazon has a few downsides, but the company's relentless focus on the customer has built a strong moat around its business. Amazon doesn't make much in profits, but the durable competitive advantages of its business lines are enormous and growing rapidly. Amazon has a very favorable image in the minds of millions of consumers, which paints a very pretty picture for the company's fortunes in the long term. (Faruk, 2013)
In this essay, the author
- Describes amazon.com as the largest online retailer in the world, founded in 1994 by jeff bezos and made its online debut in 1995.
- Explains that amazon.com is reliable, convenient, offers one of the lowest and fastest shipping, the minimum price, and many free added features with its services and an ample selection of goods.
- Explains that amazon.com is a low-cost provider because of its low cost operations and progressively valuable network of fulfillment centers. amazon has more than 2 million seller accounts that make up approximately 40% of the total unit sales.
- Describes amazon.com as the largest online retailer in the world, founded in 1994 by jeff bezos and made its online debut in 1995.
- Explains that amazon.com is reliable, convenient, offers one of the lowest and fastest shipping, the minimum price, and many free added features with its services and an ample selection of goods.
- Explains that amazon.com is a low-cost provider because of its low cost operations and progressively valuable network of fulfillment centers. amazon has more than 2 million seller accounts that make up approximately 40% of the total unit sales.
- Explains that amazon's low profit margins have led to an aerial growth in top-line sales but rendered into low earnings.
- Opines that amazon.com lacks physical presence like retailers like wal-mart and target. amazon has to bolster losses initially to bring that business to scale, before it can accomplish profitability.
- Explains that amazon.com's weakness is that it lacks a physical presence, but this can be an opportunity that the company can capitalize on as well.
- Explains that amazon could benefit by releasing more of its own brand products and services. amazon's branding efforts have been tried and tested with respect to the kindle and amazon’s prime video.
- Explains that amazon's competitors are trying to lower prices, while ebay and wal-mart offer instant gratification. barnes & noble offers physical browsing, coffee and natural socializing.
- Explains that newer corporations are like break-out stars in the retailer market as customers are always on the cusp of trying out new versions of e-commerce.
- Explains that amazon's relentless focus on the customer has built a strong moat around its business.
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The Rise Of Amazon
analytical essay
With very humble roots, Amazon.com grew itself from a tiny garage start up in 1994 into a multibillion dollar corporation in just twenty one years. Jeff Bezos, the founder of Amazon transformed a modest book selling website into the largest online retailer of all products which survived a giant collapse in the economy and the dot com bubble, helping Amazon start its own agenda. Amazon was vastly different than many other dot com startups due to its realistic, long term, and growth focused agenda, which greatly differed from the unrealistic, quick online startups whom mostly disappeared during the decade. Amazon has been one of the frontrunners in the new digital world, by displaying a progressive business model that builds for growth, and creating a positive future for
In this essay, the author
- Explains that the dot com collapse in the mid nineteen nineties seemed like the end of corporates’ place on the internet. silicon valley projects that survived greatly shaped the new wave of e-commerce.
- Analyzes how amazon.com grew from a small garage start-up in 1994 into the largest online retailer of all products in just twenty-one years.
- Analyzes how amazon's ability to use ecommerce to cut costs of manufacturing, selling, holding, and making its products as affordable as possible has become increasingly important to american’s as they try to recover the massive loss in average income
- Explains that the dot com collapse in the mid nineteen nineties seemed like the end of corporates’ place on the internet. silicon valley projects that survived greatly shaped the new wave of e-commerce.
- Analyzes how amazon.com grew from a small garage start-up in 1994 into the largest online retailer of all products in just twenty-one years.
- Analyzes how amazon's ability to use ecommerce to cut costs of manufacturing, selling, holding, and making its products as affordable as possible has become increasingly important to american’s as they try to recover the massive loss in average income
- Explains the explosion of growth in online retail and how it could affect the in-person retail section and whether there is enough business to keep stores open.
- Quotes andrew mcafee's 2013 ted talk on the future of machinery and what people can do about it.
- Argues that the recent upswings in productivity and a decrease in labor costs are indicators of an economic future that is less reliant on human labor.
- Opines that the current economy is volatile due to technological advancements and their constantly changing role in businesses. the driverless car is a new development that threatens multiple industries.
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Amazon
analytical essay
From 1997 to 2000, Amazon experienced positive growth in net sales, making this upward trend likely to continue on into 2001. While operating expenses in fulfillment, marketing and technology also increased, these expenses were necessary to solidify Amazon’s opportunity for future growth and profitability. In 1998 and 1999, Amazon “spent over $429M to build a state-of-the-art digital business infrastructure and operations that linked nine distribution centers and six customer service centers located across the United States, Europe, and Asia” (Applegate, 2009, para. 1). This strategic expense in technology and restructuring suggests that future operating costs would likely level-off and the company would eventually cross over to begin making a profit.
In this essay, the author
- Analyzes how bezos's aggressive leadership positioned the company for future success based on several key factors.
- Explains that amazon experienced positive growth in net sales from 1997 to 2000, making this upward trend likely to continue into 2001.
- Explains that amazon's partnership with toys "r" us, inc. enabled amazon to use its retailing technology to build and host the online store alongside its state-of-the-art digital distribution and customer service centers.
- Analyzes how bezos's aggressive leadership positioned the company for future success based on several key factors.
- Explains that amazon experienced positive growth in net sales from 1997 to 2000, making this upward trend likely to continue into 2001.
- Explains that amazon's partnership with toys "r" us, inc. enabled amazon to use its retailing technology to build and host the online store alongside its state-of-the-art digital distribution and customer service centers.
- Explains that amazon's digital business structure was an it-based proprietary asset that provided the company with sustainable leverage to guarantee future growth.
- Explains how bezos calmed the pressures from wall street and shareholders and became cash flow positive. amazon proudly announced its first ever profit of $5.1m and a first-ever revenue that passed $1 billion from the fourth quarter to december 31, 2001.
- Explains that amazon employs a business platform comprised of brand, customers, technology, distribution capacity, and deep e-commerce expertise. bezos described this as the "tipping point" that would enable its growth and return to investors.
- Analyzes how the online retail market for amazon's existing products will experience substantial growth from 2000 to 2005. the increasing online revenues also leave room for strong competition.
- Analyzes how amazon's business structure was unique from its beginning, explaining why growth was slow, but had the potential for huge success.
- Explains that amazon has several opportunities and strengths it can call upon to create and sustain value over time. it was ranked by interband as the 48th most valuable brand worldwide.
- Cites applegate, austin, and soule (2009). corporate information strategy and management: text and cases. bloomburg businessweek.
- Cites lashinsky, a. (2012, november 16). amazon's jeff bezos: the ultimate disrupter.
802 words
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Amazon.com Case Study
argumentative essay
The company accomplishes this by operating six global internet sites: www.amazon.com, www.amazon.ca, www.amazon.de, www.amazon.jp, www.amazon.co.fr and www.amazon.co.uk. Through their zShops, auctions, affiliate program, Merchants@ and Amazon Marketplace programs, Amazon, and their sellers and partners, offer new and used collectibles and products in categories such as apparel and accessories, DVDs, electronics, computers, books, music, videos, cell phones, tools and hardware, the list is almost endless. In order to maintain quality, the company packages and ships all of its merchandise. They also continue to negotiate volume deals with suppliers to meet their goal of lowering prices.
In this essay, the author
- Explains that amazon's core competencies are in its ability to effectively use and develop technology to drive site traffic and enhance the customer experience.
- Explains that amazon's data warehouse contains information on people who shop at amazon.com and its sister and affiliate sites and is driven on internally developed software.
- Recommends amazon improve its responsiveness, features, and functionality of their website to maintain its competitive edge.
- Explains that amazon's core competencies are in its ability to effectively use and develop technology to drive site traffic and enhance the customer experience.
- Explains that amazon's data warehouse contains information on people who shop at amazon.com and its sister and affiliate sites and is driven on internally developed software.
- Recommends amazon improve its responsiveness, features, and functionality of their website to maintain its competitive edge.
- Describes amazon.com's investor relations, privacy notice, and web services.
- Explains that the purpose of this case study is to outline and provide a brief overview of amazon.com’s mission, strategic direction, core competencies, relied technologies and their future impact of new technologies.
- Describes amazon.com as an internet retailer headquartered in seattle, washington founded by ceo jeff bezos.
- Explains that amazon's competitiveness lies in its proprietary technology, which is licensed to companies like target to run their e-commerce site.
- Explains amazon's proprietary technology transforms the online shopping experience into the easiest and most enjoyable experience online. the site conveys to the customers they can have it their way, all day.
- Analyzes international issues such as export and import restrictions, tariffs and other trade barriers, fluctuations in currency rates, political instability, longer payment cycles, adverse tax consequences, seasonal reductions of business activity, and difficulties in staffing and managing foreign operations.
- Cites dignan, larry, fool.com, "amazon’s ceo letters," and karen j.
1495 words
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Amazon.com Business-IT Alignment Analysis
explanatory essay
Growth is core to Amazon.com's business strategy, and that has had a significant impact on the way they use technology: growth through more categories, a larger selection, more services, more buying customers, more sellers, more merchants, and more developers, increasing the different access methods, and expanding delivery mechanisms. The impact has been on many areas: larger data sets, faster update rates, more requests, more services, tighter SLAs (service-level agreements), more failures, more latency challenges, more service interdependencies, more developers, more documentation, more programs, more servers, more networks, more data centers. A large part of Amazon.com's technology evolution has been driven to enable this continuing growth, to be ultra-scalable while maintaining availability and performance.
In this essay, the author
- Describes ibm system journal's "strategic alignment: leveraging information technology for transforming organizations."
- Explains that amazon.com is a technology company and its growth has been driven by its soa (service-oriented architecture).
- Explains that amazon.com has selected hp to provide the highly available web infrastructure required to power one of the world's busiest e-commerce sites.
- Describes ibm system journal's "strategic alignment: leveraging information technology for transforming organizations."
- Explains that amazon.com is a technology company and its growth has been driven by its soa (service-oriented architecture).
- Explains that amazon.com has selected hp to provide the highly available web infrastructure required to power one of the world's busiest e-commerce sites.
- Explains that amazon.com protects customers' information during transmission by using secure sockets layer (ssl) software, and uses third-party advertising and links to other websites.
1077 words
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Amazon Business Strategy: Amazon's Competitive Advantage
explanatory essay
Amazon has been able to maintain sustainable competitive advantage based on three operational strategies. These are low cost-leadership, customer differentiation and focus strategies. Low cost-leadership is pursued by Amazon by differentiating itself primarily on the basis of price. By offering low prices to customers Amazon ensures its future success. Partially modifying the costs of lowering prices over time through achieving higher sales volumes, negotiating better terms with suppliers, and achieving better operating efficiencies. Amazon makes sure that it offers the same quality products as other companies at a considerably cheaper price. Another strategy that Amazon has is its fast delivery service and there are many delivery services that one can choose from. With Amazon Prime, there are certain, but many products that have free two-day shipping. Also, with Amazon Prime, there are many offers specifically for people that have Amazon Prime. For example,
In this essay, the author
- Explains that amazon is a reliable online shopping site that provides fast delivery service and good quality for its products. the customer's satisfaction is the most important factor of amazon.
- Explains that amazon views targeting and segmentation differently from traditional marketers. the most predictive of future purchasing behavior is previous purchasing and shopping behavior.
- Explains how amazon maintains its competitive advantage based on three operational strategies: low cost-leadership, customer differentiation, and focus strategies.
- Explains that amazon is a reliable online shopping site that provides fast delivery service and good quality for its products. the customer's satisfaction is the most important factor of amazon.
- Explains that amazon views targeting and segmentation differently from traditional marketers. the most predictive of future purchasing behavior is previous purchasing and shopping behavior.
- Explains how amazon maintains its competitive advantage based on three operational strategies: low cost-leadership, customer differentiation, and focus strategies.
- Explains that amazon has 55 fulfillment centers located in north america and 53 distribution centers in europe, japan, asia and india.
- Explains that apple is considered the largest competition against amazon because apple products are more popular with the customers than amazon's products. wal-mart is also considered a competitor.
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Amazon Consumer Behavior Case Study
explanatory essay
Amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted. The company that was started by 1999 man of the year, Jeff Bezos, has taken 44 percent market share in online sales and purchases. (http://bloomreach.com/2015/10/survey-amazon-is-burying-the-competiton-in-search/) That makes consumers more inclined to search for products through Amazon, before the well-known search engine powerhouse, Google. The Seattle, Washington based company was started in 1995. During the well-anticipated start-up, the company’s focus was on book sales online. Over time, Amazon has set many trends in Consumer Behavior, expanding products across every product pool imaginable. "Amazon.com puts the customer
In this essay, the author
- Explains that amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted.
- Explains consumer behavior is how a company minimizes uncertainty when offering goods or services to customers through thorough research and marketing strategies developed by the seller.
- Opines that amazon.com is super-personalized. it's able to tell you what you want, and the taste has been taken away from the consumer.
- Explains that amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted.
- Explains consumer behavior is how a company minimizes uncertainty when offering goods or services to customers through thorough research and marketing strategies developed by the seller.
- Opines that amazon.com is super-personalized. it's able to tell you what you want, and the taste has been taken away from the consumer.
- Explains that amazon.com is a place where people get addicted to shopping because of the personalization and convenience that it offers.
844 words
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Walmart And Amazon Case Study
explanatory essay
Another part of Amazon’s retail strategy is to serve as the channel for other retailers to sell their products and take a percentage of cut of every purchase. Amazon does not have to maintain inventory on slower-selling products. This strategy has made Amazon a ‘long tail’ leading retailer, expanding its available selection without a corresponding increase in overhead costs.
In this essay, the author
- Explains walmart is cutting on store investments and spending more on e-commerce due to falling store traffic in the us. walmart recently cut guidance for 2015, saying that it expects growth of 2-3% compared to the previous estimates.
- Explains that empty shelves and slow checkout lines are the two major problems impacting customers at under-performing walmart stores. the company is working on improving its inventory efficiency and plans to open more checkouts.
- Explains that wal-mart rolled out savings catcher, which helps shoppers compare prices on merchandise and then pays them the cost differences on a gift card. half of the receipts that the app has processed so far have qualified for refunds.
- Explains walmart is cutting on store investments and spending more on e-commerce due to falling store traffic in the us. walmart recently cut guidance for 2015, saying that it expects growth of 2-3% compared to the previous estimates.
- Explains that empty shelves and slow checkout lines are the two major problems impacting customers at under-performing walmart stores. the company is working on improving its inventory efficiency and plans to open more checkouts.
- Explains that wal-mart rolled out savings catcher, which helps shoppers compare prices on merchandise and then pays them the cost differences on a gift card. half of the receipts that the app has processed so far have qualified for refunds.
- Explains that walmart's customers want more choices, more items, and more assortment. the company will also focus on curating products so customers aren't overwhelmed by the new choices.
- Explains that amazon.com is the largest internet retailer in the world. while amazon sells products at a standard mark-up price, it has established alternate retail strategies by acting as the gateway for other retailers.
- Explains that amazon provides services like amazon prime, which delivers free two-day shipping on retail purchases, on-demand video streaming and a free access to the kindle library, all for an annual fee.
- Explains that amazon has expanded its business into manufacturing and distributing kindle tablets.
- Explains that walmart operates retail stores in various formats around the world and is committed to saving people money.
- Explains that amazon's retail strategy is to serve as the channel for other retailers to sell their products and take a percentage of cut of every purchase.
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Amazon Online Payment System Case Study
opinion essay
One of the greatest opportunities for Amazon is an Online Payment System. The online system allows the company to reduce transaction fees and increase ease of use for their customers. Internet sales are increasing at a fast pace. This is a product of increased fuel prices, which make driving to a store less likely, and foreign purchases. This development allows foreign purchases to buy clothing as it becomes more popular abroad. Amazon’s biggest competitors can include retail stores that online stores such as Target, Best Buy, and Walmart among others, these can be considered the most dangerous for them since they have strong market share and can be a direct competitor since they attack the same market. Amazon wish to compete in prices, offering
In this essay, the author
- Explains that amazon's online payment system is a great opportunity for the company to advance its business.
- Explains that amazon's online security is threatened by cyber-attacks and bank fraud. amazon e-commerce business has expanded globally, too many other countries.
- Opines that amazon's intense competition is a continuous threat, as it has many competitors in different industries like wal-mart, ebay or google.
- Explains that amazon's online payment system is a great opportunity for the company to advance its business.
- Explains that amazon's online security is threatened by cyber-attacks and bank fraud. amazon e-commerce business has expanded globally, too many other countries.
- Opines that amazon's intense competition is a continuous threat, as it has many competitors in different industries like wal-mart, ebay or google.
- Argues that amazon should implement the same payout to its merchants as half.com in order to combat this threat.
- Explains that amazon has a medium threat of new entrants to the market.
- Opines that amazon can change its strategies to avoid new entrants by investing in successful start-ups.
- Opines that if amazon acquired living social before they peaked to their full potential, it could have provided its services to larger consumer network. the bargaining power of buyers is fairly low when it is observed in relation to amazon.
- Opines that the only threat that amazon faces when it comes to bargaining power of buyers is the lack of quality control of the products.
- Argues that amazon should require new sellers to have some sort of online-selling experience in order to ensure that the sellers are experienced and the customers are receiving exactly what they are paying for.
- Opines that amazon's swot analysis will help it continue its strengths, improve shortcomings, take advantage of opportunities, and develop measures to deal with threats.
1466 words
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Amazon's Respect for the Value Chain
analytical essay
Technology has played a huge role in how companies today conduct business with their consumers. Over the past few decades there has been a shift in business models and strategies because of the emerging innovation in technology. One of these innovation are e-commerce, businesses that use e-commerce can now see a major difference in sales and revenue. Amazon has taken the idea of e-commerce and turned it into a successful and profitable business. Amazon Company developed a brilliant strategy for emerging into an already competitive market. This entails the revision of an existing concept. Unlike major companies like Apple, Microsoft that invented new products and services, Amazon did not need to create a whole new product but to create a better business model system that can be used in the future. This helped their rise to fame by taking over an existing idea but improving it to match consumer needs and wants. Overall companies will need to develop better business strategies to be able to evolve into e-commerce industry moving forward.
In this essay, the author
- Explains that amazon's demand chain is a series of events that lead to completing customer satisfaction or customer delight.
- Explains that amazon.com is an e-commerce site that offers its customers a wide variety of products and services, including accessories, shoes, health and beauty products, and electronics.
- Explains that amazon.com has been able to offer consumers a wide variety of different products. this has created an advantage over traditional retailers due to limited warehouse and shelving space.
- Explains that amazon's demand chain is a series of events that lead to completing customer satisfaction or customer delight.
- Explains that amazon.com is an e-commerce site that offers its customers a wide variety of products and services, including accessories, shoes, health and beauty products, and electronics.
- Explains that amazon.com has been able to offer consumers a wide variety of different products. this has created an advantage over traditional retailers due to limited warehouse and shelving space.
- Explains that the company has made its objective to keep the focus on how to enhance and utilize innovation and creativity to increase the value of consumers.
- Analyzes how the amazon company has a strong focus on their supply chain and how it operates, which translate into more focused marketing plans. they have made major steps in the book industry.
- Explains that having a competitive advantage means that you have met an unmet standard that hasn't been met by any other competitor.
- Explains that customer delight is important to amazon because it is the backbone of the business.
- Explains that amazon has respected their value chain and created a means of delivering time after time.
- Explains that technology has played a huge role in how companies conduct business with their consumers. amazon took the idea of e-commerce and turned it into an already competitive market.
- Explains how amazon's easy-to-use site and selection process has helped them become a favorite among consumers. technology in its self and information technology is big part of the company value drivers.
- Analyzes how amazon.com caters to a large amount of customer's needs based on the growing needs of their consumers. the overall shopping experience that they provide their customers becomes the main objective.
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Amazon Case Study Summary
opinion essay
Amazon is an industry leader in terms of innovation, ability to scale its business and in breadth of products offered. Because of
In this essay, the author
- Explains that amazon is a client of deloitte and has expanded into the same-day delivery industry through its new venture, amazon prime.
- Explains that amazon is an industry leader in terms of innovation, ability to scale its business, and breadth of products offered. a key opportunity amazon, as well as other competitors will have in the near future is delivery by drone.
- Explains that amazon has requested a proposal with creative, specific recommendations that they can implement to achieve higher profitability in north america. the proposal needs to be data-centric and include industry research.
- Explains that amazon is a client of deloitte and has expanded into the same-day delivery industry through its new venture, amazon prime.
- Explains that amazon is an industry leader in terms of innovation, ability to scale its business, and breadth of products offered. a key opportunity amazon, as well as other competitors will have in the near future is delivery by drone.
- Explains that amazon has requested a proposal with creative, specific recommendations that they can implement to achieve higher profitability in north america. the proposal needs to be data-centric and include industry research.
- Describes the swot analysis they would like to use as a starting point for determining what needs to be researched further.
- Advises clara, tia and sam to determine the financial implications of their recommendations and research.
- Asks amazon to come up with creative products that amazon could use to grow their business.
- Describes the programs amazon would have to implement as a result of sam and tia's recommendations. they recommend working closely with them to understand their ideas and create their own recommendations based off theirs.
- Asks that the researcher be able to complete research for the team on anything they need further information on.
- Opines that the key to team's success in this task will lie in their collaboration. they recommend keeping their team members informed of what they are working on throughout the process.
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Explain and Show How the Environmental Factors Influence Marketing Decisions of Amazon.com Inc.
explanatory essay
Competition – The biggest competitor of Amazon is EBay and all the internet retailers and suppliers as Priceline.com; Buy.com; BN.com and many more.
In this essay, the author
- Explains that amazon has two types of environmental factors that can influence the marketing decisions of the business.
- Explains that amazon's biggest competitor is ebay and all the internet retailers and suppliers.
- Explains that economic factors affecting negative or positive way the companies. inflation and currencies rates have big influence.
- Explains that amazon has two types of environmental factors that can influence the marketing decisions of the business.
- Explains that amazon's biggest competitor is ebay and all the internet retailers and suppliers.
- Explains that economic factors affecting negative or positive way the companies. inflation and currencies rates have big influence.
- Explains that there are social and ethical factors, as in some countries the use of internet is forbidden.
- Opines that the success of amazon's business depends on technological factors. amazon has to face a lot of technological challenges to be ahead of the competitors.
- Explains that swat analysis is an analysis of the micro environment of a company, while pestle and porter five analyses are from the macro environment.
- Explains that the elements of marketing or marketing mix include the 4p’s analysis to see how a company can meet the expectation and the needs of their clients.
- Explains marketing orientation is an approach to business that centers its activities on satisfying the needs and wants of their customers.
- Recommends investing in marketing research for responding accurately to the market. technological infrastructure is essential especially for amazon for collecting, analyzing and using customer data.
- Explains segmentation of the market is about dividing the potential customers into groups that respond similarly to company’s marketing because they have common needs.
- Explains that the target audience for amazon's books can be people of all ages, genders, education, social position, income, etc.
- Explains that amazon is targeting for a wide range of customers from all ages, sex, nationality etc. and segmenting the hall potential market. the advantages of amazon comparing the other e-businesses are the low cost and customer differentiation.
- Explains that amazon's marketing strategy relies on online tactics, strong relations with partners, and quality declarations.
- Explains buying behavior is the process that people make to take decisions about buying and using products. companies gather information about buyer’s behavior and analyze it for better understanding of customer perception, desire, decision making, satisfaction and choosing the best marketing strategy.
- Explains maslow's philological, safety, love and belonging, esteem, and self-actualization needs are difficult to measure because they are often working in subconscious levels.
- Explains perception is about collecting, analyzing and interpreting information. most people are exposed to more than 1000 advertisements per day that can lead to confusion if there is resemblance in the advertisements.
- Explains that by giving new information to customers, companies can change their behavior about a product.
- Analyzes the factors that influence the customer's attitudes towards a company or product, such as personality and lifestyle.
- Explains personality, which includes all the characteristics and personal experience that make a person unique like self-confidence, friendliness, compulsiveness, work holism, adaptability, dogmatism, ambitiousness.
- Explains that product attributes focus on few of the benefits or characteristic of a product.
- Explains that they are looking for a leadership position of the product in the market.
- Analyzes how the ideal consumer approach is used to suggest that the product is perfect for that person and even contributes for the social identity.
- Explains by quality/value – positioning of the product based on high quality and can be claimed to have high value.
- Explains that the product or brand is positioned as the best solution for a particular task or use.
- Explains how the environmental factors influence marketing decisions of amazon.com inc.
- Explains that amazon is following the legislative constraints and changes like health and safety legislations. using a range of tools and technics helps companies to take fast decisions and be competitive on the market.
- Explains that amazon has a high level of marketing orientation and relationship oriented, since they offer personalized shopping experiences. amazon's marketing strategy is customer-oriented and based on consumer satisfaction.
- Describes the personal and unique characteristics of each person, such as age, sex, race, demographic, living standard, and who makes the decisions in the family.
- Explains that amazon's products are of high quality and lower price. the ansoff matrix shows growth strategies for new and existing products and markets.
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