Air Canada Swot Analysis

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Air Canada is the flag carrier of Canada and largest airline in Canada. It provides the largest scheduled passenger service in the Canadian and Canada-America border market with a record of carrying nearly 45 million customers and maintaining 82.5 percent load factor in 2016. The predecessor of the company was Trans-Canada Air Lines(TCA) from 1937 to 1964. It was privatized in 1988. The brand “Air Canada” is growing fast in value to become one of the most valuable Canadian brands.The company Air Canada is the only Four Star international network carrier in North American by Skytrax. Air Canada acquired the Canadian Airlines, which was the second largest airline in Canada, on January 4th, 2000. In 2018, the biggest rivals of Air Canada are WestJet

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