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    model in Latin America. The Airbus A320 were substitutes for the aging Boeing 737-200/-300/-400 seri... ... middle of paper ... ...es announced that it would merge its assets with Avianca, a Colombian airline. The agreement was to work as a combined fleet but they will maintain their own trademark and operations. Avianca and TACA Airlines operate a combined fleet of 129 aircraft and serve over 100 destinations in several countries including the Americas and Europe. In December 2009, the Colombian

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    The variety of successful strategies in use today was in full display at the ATW Winning Strategies conference in Washington, where some of the airline industry's keenest minds shared their wisdom. Dr. Adam Pilarski, senior VP at consultancy Avitas, opened the conference with a controversial statement, "the myth of overcapacity is an urban legend," pointing out that historically high load factors should push fares up. "If airlines don't make money when they have the highest load factors ever,

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    The world's first Duty Free shop was established at Shannon Airport in Ireland by Brendan O'Regan in 1947 and is in service to this date. Designed to provide a service for Trans-Atlantic airline passengers typically travelling between Europe and North America whose flights stopped for refueling on both outbound and inbound legs of their journeys, it was an immediate success and has been copied worldwide. Duty free shopping was in its infancy when two American entrepreneurs, Charles Feeney and Robert

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    main building is divided into the zones of Terminal A and Terminal B. Terminal A Terminal A serves both international and local airlines such as Alaska Airlines, Frontier, JetBlue Airways, Southwest Airlines,Virgin America, Aer Lingus, Aeromexico, Avianca, Azul Brazilian Airlines, WestJet and other smaller airlines. Terminal B American Airlines, Delta Air Lines, Spirit and United Airlines are the main representatives of the local airlines in the Terminal B. International carriers that performs flights

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    The Marketing Mix

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    The Marketing Mix Product The product is the most important aspect of the marketing mix. The product can be a service or even a holiday destination. Products have both tangible and intangible benefits. Tangible benefits include benefits, which can be measured such as the top speed of a car. Intangible benefits are benefits that cannot be measured such as the enjoyment the customer will get from the product. It is important that the product is changed as necessary to bring it up to date

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    The Airline Industry After 9/11

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    The airline industry has seen drastic changes since September 11, 2001. The government ordered a complete shutdown for three days of not only all commercial aircraft but such carriers as domestic flights and emergency aircraft. For days after September 11th, all aircraft stayed on the ground. Even military aircraft had to receive special clearance to fly. In a ripple effect, the entire economy of the United States and the world was put on hold. The New York Stock Exchange shut its doors because of

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    Airline Sustainable Competitive Advantage

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    Porter stated; “for an airline to succeed in the marketplace, it must have a sustainable competitive advantage” (Porter M. E., 2008). The airline industry is the highest competitive industry, and I believe a sustainable completive advantage is essential to succeed in the future of the aviation industry. The competitive advantages that an airline embrace, needs to be based on the airlines strategy and differentiation to competitors. Emirates displays how it has a strategy and how the airline gets

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    Heidi Airline is an airline port based in Austrian in a small town named Zell am See. Zell am See is the administrative capital of Zell am See as a district. Heidi mainly serves US and European states in their commercial operations in automobile industry thus it acts as a link. The airline serves two centers that is Stuttgart from Germany that was recently started and US City of Detroit. The license to operate in the United States was granted to Heidi airline at the start of this year. Heidi airline

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    The government of Dubai founded the airline with an initial capital injection of $10 million. Many competitors have always cited preferential treatment from the government of Dubai, as the explanation to Emirates rapid growth, which sees its sales grow 20% a year, and double in size every four years. Analyzing the financial reports of Emirates group, audited by PWC, demonstrates that there are no unfair advantages in the form of government subsidies. Every financial year Emirates airlines pays the

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    JetBlue

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    You know the feeling you get when you look at the person dressed in the same designer outfit next to you, knowing you paid half as much for it? Choose jetBlue and that exceptional feeling will come right back to you. Operating as a safe, reliable, value-added airline focused on customer service and high quality travel, jetBlue’s prized mission is to compete as a low cost carrier while integrating great customer service. Do not be fooled by their low prices and operational efficiency, though.

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