Swot Analysis For Tim Hortons

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Tim Hortons In 1964, a National Hockey League legend by the name of Tim Horton opened his first coffee shop in Hamilton, Ontario, serving only coffee and donuts for 10 cents each. Throughout the years Tim Hortons’ has grown into a respectful company with an eagerness to achieve high levels of sustainability and creating better lives for coffee farmers, coffee communities, and economically disadvantaged children in North and South America. “The chains’ focus on top quality, always fresh product, value, great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods, and home-style lunches” (Timhortons.com). Tim Hortons has expanding their …show more content…

Sustainability within Tim Hortons has remained a main focus with the organization. In 2005, Tim Hortons undertook a comprehensive analysis of mainstream coffee certification models. As a result of this study, the Tim Hortons Coffee Partnership was established. “The partnership was established to address sustainability issues we felt could work in conjunction with their important work” (timhortons.com). Tim Hortons Coffee Partnership focuses on a balanced approach, higher yields, improved quality and higher prices, technical assistance, organizational development, helping farmers make their own business decisions, social well-being for farmers and their communities, no certification fee to farmers, and third-party verifications. Currently, Tim Hortons Coffee Partnership has 3 active projects; the Trifino Region, the Colombia Project, and the Brazil. Tim Hortons Coffee Partnership also partners with The Hanns R. Neumann Stitung Foundation, The Tri-National Commission of the Trifinio Plan, and Control Union …show more content…

These three pillars are used to create a well-balanced approach to every aspect of coffee farming. Tim Hortons believes all three aspects are needed to create a sustainable organization. By helping coffee farmers create a better quality of coffee and giving them the tools needed to earn a better living for themselves and their families, the Tim Hortons Coffee Partnership is helping the local economy. The Partnership helps coffee farmers increase their quality of coffee, increase the quantity of coffee, and increasing their revenue. The Partnership provides training to coffee farmers in Brazil, Colombia, Guatemala, and Honduras; the regions where Tim Hortons grow and receive their coffee. According to Tim Hortons sustainability report, they focus on “agronomic, organization, shade, soil, environmental, farm management and accounting training – all the tools farmers need to run a successful and sustainable business”. The Partnership has made it their goal to help coffee farmers make their own business decisions. These decisions include: Where to sell their coffee beans to, whether or not they want to keep up the business practices put in place by Tim Hortons Coffee Partnership, and whether or not they want to continue to improve their quality of coffee. Their social involvement is equally important to creating a sustainable

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