Advantages And Disadvantages Of E-Business

The use of the internet and related technologies to encompass every business process that aim to integrate sellers with the consumers and suppliers using the internet is known as E-business. Before to decide to conduct business online is fundamental to know the main advantages and challenges that the company will deal with. The biggest advantage is expanding global reach, which means that the company can have a worldwide presence. The product can be available to customers from all over the world and it provides the opportunity to increase sales and open new markets that could not be reached before. In addition, an online strategy allows the company to be free of costs that are incurred only in physical stores. Besides that, the order process

The various challenges to businesses include technological, regulatory and legal, social, ethical, educational, political and behavioral challenges, and other various ones. Related to technology, many issues can affect the solution, including security issues, systems application and integration issues, inappropriate network infrastructure, richness, and depth of information available over the internet. The difficulty in regulating and enforcing standards, due to lack of consistent rules and policies; duties and fiscal policy uncertainties; and government intervention are some examples of challenges related to legal e regulatory aspects. Changes in customers’ behavior also produces behavioral challenges to business. It includes their fear of invasion of privacy, lack of trust and cyber

Considering that the company sells their products directly to customers, the recommended business model is Business-to-Consumer (B2C) which involves transaction between business organization and consumers (See Figure 4).

The appropriate use of e-commerce tools to connect and communicate with customers can make difference to the business’s success. In terms of communication, the use of Instant Messages (IM) would help customers to clarify doubts, register complaints and address many other subject. The use of an email is still important because the time zone difference. And finally, it is recommended to use a Search Engine Optimization (SEO) that will allow to increase the amount of visitors to a web site by obtaining a high-ranking placement in the search results page.

To measure e-business success is also primordial. Through the web metrics is possible to control and analyse how people use the company’s web site. The use of clickstream data metrics can provide a whole pattern of clients’ navigation and numerous information on how consumers use the website. To the company it is essential to measure at least the number of visitors per day, week and month, the products that were more visited, number of new customers, and revenue generated by web