A LOOK AT AMAZON.COM Amazon.com has a mission statement that says their mission is to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible.1 based on the quality and size of Amazon.com, it would be correct to say that their strategic direction would be to provide the same quality shopping experience and customer service for multiple goods and services beyond books to ensure continued growth. And in doing so, Amazon.com still maintains their founding commitment to customer service and the delivery of an educational and inspiring shopping experience.1 Amazon.com has many qualities that keep them at the top of the e-retailing business. The first of their core competencies is being the leader in e-retailing. They are able to obtain this status by having superior knowledge of e-retailing. Low cost structure, a real time ordering system and being more global round out Amazon.com’s core competencies that make them the number one choice among online customers. Amazon.com did not obtain their status solely by having a quality inventory and excellent customer service. Technology plays a major part of their success. In order for their website to be appealing, organized, and easy to use, Amazon.com has to rely on technology. One company, O’Reilly & Associates helps Amazon.com accomplish this. O’Reilly & Associates provides Amazon.com with web development tools such as Linux, Apache, Perl, scripting, digital media4, and online data capturing. Electronic payment web security, real time technology3, and many other forms of technology are relied upon to ensure customer satisfaction, confidence, and enjoyment of their business. Amazon.com’s web page supports their mission statement. Navigating, selecting and purchasing products are very fast and easy. Having a well organized and user-friendly site is very enjoyable. Having a worry-free, uncomplicated shopping experience while visiting Amazon.com clearly makes their mission statement one that they can confidently stand by. Technology plays a big part of the e-retailing industry. It has many positive qualities that impact the industry. Technology simplifies the purchasing process. Since the industry is web based, it helps eliminate the nuisance of not having products when wanted by having the capabilities of placing orders 24/7 at any computer with web access. Technology will also standardize the purchasing process thus reducing processing costs associated with traditional processing. Capturing and maintaining customer data by Amazon.com will help increase productivity by being able to have fast data through put. This practice also helps to “get to know” customers by keeping a personal history of each customers’ purchasing behavior, lifestyle, and demographics. Being able to know this information will give Amazon.com the edge to cater to customers and ensure loyalty by being able to reward customer with special incentives.
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Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
At the age of 9, Lucy Grealy was diagnosed with terminal cancer. In her book, The Autobiography of a Face, Grealy explains the hardships she faces throughout her journey and how she dealt with them. I would highly recommend this book to my classmates because it shows the atrocity of cancer, the importance of having a support system, and puts in perspective how the little things throughout society can mean so much when you're going through such trials and tribulations.
The argument that Brian Philips’s personal article, “Man Up” is an American NFL ritual meant that it’s a heterosexual sport and therefor it's a way of their manhood. If you are not any of those, then you’re considered to be not a man. That’s what NFL is teaching their players to be tough, aggressive, also creates them to be more aggressive toward other teams on the field. It teaches players to suck up serious mental health issues that the players will not seek help for because they are afraid of what the other team may say.
The Little Albert experiment (Watson and Rayner 1920) was a controlled classical conditioning study on phobias, conducted on a nine months old infant. Little Albert was put through a series of emotional tests to see how he would react to various stimuli. He was presented with a variety of animals, however, on the whole, Little Albert showed no fear. Again, Little Albert was presented with an animal, this time a white rat. As before, Little Albert showed no sign of fear at the initial sight of the rat, however, when a sudden loud noise occurred, Little Albert would become hysterical. This continued as Little Albert got older, this time, he’d repeatedly be presented with a rat followed by a loud noise, by now all it took was for Little Albert
Jeff Bezos, founder, chief executive officer, president, and board chairman of the mega Internet store Amazon.com is considered one of the most innovative entrepreneurs of the e-commerce industry. At the age of 31, with just a computer science degree, little funding from his family, and a challenging idea, Bezos set out to pursuit his entrepreneurial vision of a internet bookstore which had turn into the biggest online retailer of our times (Jeff Bezos, 2007).
John Watson, after learning Ivan Pavlov’s theory of Classic Conditioning, believed it was worth exploring further. He believed that every person learned and perceived differently, which explained why there were differences in behavior. Watson and his assistant Rosalie Raynor conducted an experiment with a 9 month old infant known as Little Albert, according to Watson and Raynor, he was a healthy and well-adjusted boy with mild mannerisms . The experiment would attempt to condition fear of a white rat into Albert. First, Rosalie Raynor introduced Albert to multiple items, similar in sensation and texture; introduced to the rat, Santa Clause mask, a white fur coat, a monkey and burning newspaper, initially, Albert showed no fear. He was
The local Barnes and Noble on Veterans Boulevard houses a host of fascinating characters, creating a museum of people for the watchful reader who, seated in a plush chair in the corner of the store, can occasionally look up from his book and shoot curious glances at the people surrounding him. As customers, browsers, readers, and studiers walk through the double doors of the book lover’s haven, the seated observer can watch each individual move towards his task, whether it is simply browsing the countless shelves of the store for an interesting find or selecting an assortment of magazines with which to waste time in the company of his Starbucks coffee. Although one may not initially notice the different groups of people that frequent Barnes and Noble, when he studies the people walking in and out of the store, he will notice three distinct groups. While some customers are honestly and directly searching for a specific item in the bookstore, the coffee-drinking readers, the impish denizens of the children’s section, and the aimless shelf browsers compose the three separate clusters of people that cause Barnes and Noble to be a museum of sorts, forming an interesting view for a curious spectator.
. Little Albert was at a higher risk than minimal risk and he was not protected from harm. The young boy was caused great distress because of the experiment. The experiment was designed to condition an emotional response of fear. The participant would be emotionally traumatized by the experiment and could be at risk for suffering from long-term effects.
The novel “1984” is a story about people striving for a utopian society. This fictional world depicts a hopeless and nightmarish state. The main character Winston is a meaningless member in the party, the party uses a totalitarian authority to enforce perfect conformity amongst its members. In 2017 there are many similarities and differences between the book and today’s society. George Orwell might have wrote “1984” in the 1940’s but, he may not have been far off from predicting the truth in 2017.
Fitzgerald’s uses a variety of literary devices to portray the American dream. One example of that would be the Valley of Ashes. In Chapter 2 it says, “This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens; where ashes take the forms of houses and chimneys and rising smoke and, finally, with a transcendent effort, of men who move dimly and already crumbling through the powdery air.” This quote describes how wealth and money could get to people’s heads. The American dream isn’t all as it seems. The attractions of
“A time to break down, and a time to build up.” Fahrenheit 451 talks about a person named Montag. He is a fireman and his job is to burn books because he lives under a government that doesn’t let anyone own books. All of a sudden, one day after work he meets a girl named Clarisse Mcclellan who turned his whole world around. She gave him a whole different perspective of things and made him wonder about things that he had never even thought about wondering before. He then started to wonder about books and the power that lay within in them. Montag started to feel loyal to books and met Faber who helped Montag take a stand for his belief in books. In this book, the two universal concepts that appeared a lot in this book is totalitarianism when
In Ray Bradbury’s novel Fahrenheit 451, the government of a failing dystopian country tries to control every aspect of the lives of its citizens. The people remain oblivious to the manipulation, which is shown through the thoughts and actions of those living in modern communities. Montag, a resident in one of the regulated neighborhoods, is rudely awakened to the authoritarianism in the nation as he begins to observe his surroundings. A key issue that he notices is the emotional detachment between people. Bradbury uses the personalities of characters to emphasize the negative impact in society caused by the lack of meaningful relationships.
Historical fiction shapes a plot and characters on real events, settings, and people that happened in the past. Y.S. Lee’s The Agency, is an example of historical fiction which is based in the Victorian era. In the text, a female detective agency exists whose goal is to expose the scandalous secrets of some of the wealthiest in Britain. The plot is created through combining historical facts with fiction which makes it believable for the reader. Beginning with examining the narrator is crucial for beginning the analysis of this novel. The narrator, along with the principle characters, have a contemporary view on the world which makes it simplistic for the reader to comprehend. The Agency requires the reader to think critically about what would happen if a non-english female detective existed in the Victorian era. How the reader interprets this novel is affected by their own life experiences. Historical detail in Y.S. Lee’s The Agency generates a believable plot line that is simplistic for a reader to understand and makes the reader analyze and think critically about the Victorian era of Britain.
For just over half a century, George Orwell’s 1984, lauded as one of the most monolithic examples of a dystopian novel, echoes its values to this day. Orwell’s tale of a totalitarian society gone too far continues to epitomize the meaning of a cautionary tale even now. The novel begins with Winston, a worker for the Outer Party in the Ministry of Truth. When Winston begins to doubt the Party after witnessing discrepancies in the Party’s story, he discovers more than he ever imagined. From the first few pages of 1984, Orwell creates a world filled with paradoxes, irony, and fills the world with a very austere tone.
This project will look at e-Commerce, concentrating on security measures of an online auction site, eBay. Security on the Internet is a concern for any online business in today's society. We will discuss online services, how businesses on the Internet conduct their transactions and shipping. With eBay we will be looking at their operation procedures while concentrating on Firewalls, Transparent Cryptographic File and Public Key Infrastructure as possible solutions for security measures.