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The three modes of achieving persuasion
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The three modes of achieving persuasion
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Bud-Light, the perfect beer for someone who is “Up for whatever.” Budweiser does an impressive job on getting the viewers attention during the short minute and thirty seconds of the advertisement. The commercial portrays an ordinary guy, tall, African American, medium length black hair wearing a maroon jacket, at a bar with his friends, nothing out of the ordinary about him. The bartender offers him a Bud-Light, and says he can have the beverage if he is “Up for whatever happens next.” Of course, he eagerly accepts the offer, on the Bud-light he reads, “the perfect beer for stepping outside for some old school fun” then finishes his drink and exits the bar. The image of the man is ordinary because Budweiser wants to display that this could …show more content…
Without hesitation they hoist the large coin into the slot. The doors to the machine slide open, revealing a large crowd of young beer drinkers cheering for this man and his quest of being ready for whatever. “Woo” he screams with both excitement and surprise. The crowd parts down the middle to create path for him to walk. In the center of the ecstatic crowd is a life size Pac-Man maze. The Bud-light drinking hero must encounter life size Pinky, Inky, Blinky, and Clyde, the familiar villains of the popular 1980’s arcade game. Our risky “up for whatever” contender must evade the evil blobs of color and collect all of the coins in the maze before being caught. The use of the Pac-man theme in this ad is comparing the fun that people had while playing the game, to the fun people will have while drinking the …show more content…
Hundreds of young spectators cheer him on as he takes on the twist and turns of the maze. Finally, after running through the maze the man has defeated the game and the crowd screams with joy. The announcer comes and again and states “We have a winner!” a women makes her way over and hands him an ice cold Bud-light. “Woo! This is all I’ve wanted all day!” the man shouts as he grabs the cold drink form the woman. The audience picks him up and carries him with ease. “I love this life!” he proclaims as he clings his Bud-light with those around him.
Budweiser is targeting young adults in their mid twenties. The party atmosphere of the commercial interests this group of people greatly. This generation is the social decade, always trying to be apart of something and never ceasing to be left out. When the man states, “I love this life”, the company is inferring that Bud-light will make your life better in ways. Twenty year-olds range from mostly college students to college graduates, and every one of them are living the best years of their lives. Hearing the man in this commercial say “I love this life”, interest every one of them
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
It would not make sense for Budweiser to show the American Dream from a black man’s perspective anymore because people will have a hard time connecting to the message. African Americans are now accepted and have found their place in our society just like everyone else. Instead, Budweiser takes a different angle to catch people’s attention. The black man in the old commercial is now being played by a puppy. The reason for this is so everyone can relate to the underlying message. Budweiser is now attempting to appeal to their audience in a different kind of emotional
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
Source likeability describes the degree of liking that the viewer has for a source in an advertisement. The concept of likeability may include the source being friendly, interesting, having a positive attitude, having empathy for others, etc. (Lecture 2/18). Popular celebrities work best for successful source likeability in advertising because they naturally will generate a higher attention rate from the target audience (Study #1). The two sources in the Bud Light Party advertisement are Seth Rogan and Amy Schummer, who are popular among the millennial generation for their crude, carefree comedy. These two comedians have done just about everything that is appealing to the millennial generation but would not be appealing to older generations. Therefore, the two of them as Bud Light’s sources for this advertisement will naturally make the millennial generation viewers pay attention to the content in the commercial. The millennial generation likes these comedians each for different reasons but overall they both give off positive moods, always seem friendly, and happy. Seth Rogan is known as an easygoing comedian who openly smokes weed a lot, whereas Amy Schummer is known for making crude, inappropriate jokes, which she demonstrated in this
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to children. Perhaps the worst example is Anheuser-Busch Co., the world's largest brewer, which uses child-enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. A KidCom Marketing study once found these Budweiser cartoon character ads were American children's favorite ads. This is no accident. Anheuser-Busch is conducting an advertising campaign to get children to start drinking beer. These Budweiser ads are unconscionable. So are Phillip Morris's Miller Lite "twist to open" commercials, which are among children's top 10 favorite ads, according to another study by KidCom.
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Pepsi is a well known carbonated soft drink that is sold all around the world. With a net worth of millions, Pepsi has featured many famous artists in our society, including the late singer and songwriter Michael Jackson. Michael Jackson, who was already at the peak of his stardom, had partnered with Pepsi for a commercial specifically aimed towards the younger audience who they referred to the ‘new generation.’
They use the Miller Lite Beer can to represent their product, showing it in multiple sections of the thirty-one second time frame, the audience can see the can up close and will notice the condensation forming on the beer can indicating that it is very cold. The advertiser uses snips of videos from each era that might grasp the audience’s attention. From the sixty’s van to the disco clothing from the seventies, these visual elements express the passage of time that Miller Lite is trying to illustrate to the viewers all the while showing the actors having a good time and celebrating in most of the commercial. Also noticeable to the viewer are the parts in which the actual product is shown, which seem to last longer than the rest of the scenes in the commercial. The viewer can also note that these scenes are much sharper than the scenes without the Miller Brand can or signage. The dialog of the commercial is very pleasing to the ear, a male voice can be heard describing the evolution of light beer, describing all of the changes that they attribute to their light beer. The voice is not very serious and has an almost jovial sound to it. Overall the commercial was done well and represented the brand name