Advertising in the beer market has led to thousands of commercials, however, not all of them make the claim that they are the reason some of us were born. Surprisingly, Miller Lite makes that exact claim in a commercial produced in 2014. Miller Lite is famously known for their tagline “It’s Miller Time,” but on occasion can be recognized for some very humorous commercials. In 2014 one of their commercials that was aired during the 2014 World Series makes the claim that Miller Lite is the reason that many of us were born (iSpot.tv). The commercial was produced by the advertising agency WPP Group U.S.A. Inc., and aired a total of 2,229 times, the last of which was on November 3rd, 2014 (iSpot.tv). The commercial begins with a male voice stating …show more content…
They use the Miller Lite Beer can to represent their product, showing it in multiple sections of the thirty-one second time frame, the audience can see the can up close and will notice the condensation forming on the beer can indicating that it is very cold. The advertiser uses snips of videos from each era that might grasp the audience’s attention. From the sixty’s van to the disco clothing from the seventies, these visual elements express the passage of time that Miller Lite is trying to illustrate to the viewers all the while showing the actors having a good time and celebrating in most of the commercial. Also noticeable to the viewer are the parts in which the actual product is shown, which seem to last longer than the rest of the scenes in the commercial. The viewer can also note that these scenes are much sharper than the scenes without the Miller Brand can or signage. The dialog of the commercial is very pleasing to the ear, a male voice can be heard describing the evolution of light beer, describing all of the changes that they attribute to their light beer. The voice is not very serious and has an almost jovial sound to it. Overall the commercial was done well and represented the brand name …show more content…
Miller High Life has 110 calories per 12 ounces (caloriecount.com) and Miller Lite has 96 calories per 12 ounces (myfitnesspal). In retrospect, this is not a very significant number and would not make a huge difference to someone counting calories like the commercial insinuates. However, some people might equate that to the theory that every little bit counts. The claim that the advertiser makes about their beer being lighter and having less calories is a true statement, which shows the ethos and character of the of the advertiser. In conclusion it can be proven that Miller Lite beer is truly lighter than the regular brand and what the commercial proposes is
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
From the moment of its existence, car insurance has continued to be a value and necessity in the lives of every driver. With the increasing number of people that are driving, it is something that simply cannot be ignored. And what better way to share various insurance companies than through advertisements and television? Amongst the numerous selections of car insurance, Allstate has proven to withhold a successful and symbolic campaign of television advertisements. Through the use of logical appeals, dry humor, and strategic plot lines, Allstate does an efficient job at drawing its viewers in.
Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure. Their essay, “The Male Consumer as a Loser: Beer and Liquor Ads in Mega Sports Media Events,” goes on to list the reasons for their insecurities: historic and cultural shifts such as deindustrialization, declining real value of wages, feminists and sexual minorities. They support their main point by providing a window to the past as beer ads of the 1950s depicted a desirable lifestyle that was appropriate for post war style of living. By following the transitions of beer ads from the 1950s to now, we could follow the accepted lifestyles of the times during which the ad was made.
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on
An interview held on April 10, 2013 with a customer who is not a fan of energy drinks described the logo as being clever in design and the overall appearance as colourful. Interviewee also stated that the oval appearance of the can design with graphics is very creative, appealing to the m...
The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a
The main idea against alcohol beverage ads on television is that they seem to "normalize" drinking in the minds of young viewers. To the extent the ads may be performing a positive role. (Hanson, 1997). The nature of alcohol ads on...
We don’t see the product being drunk or compared to competitor’s products, but with the ‘no-nonsense’ slogan and a cleverly positioned still shot of the bitter the message is still clear. Despite the differences in methods all the adverts are realistic and simplistic in terms of their settings and dialogue. The whole series appear completely naturalistic and not at all staged.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
The can is sporting a blood red cloak that shows a striking resemblance to Dracula’s cloak. The cloak is partially opened in the front so the viewer can still see the Pepsi symbol clearly on the can. It also looks like it is being ruffled a little bit by the wind. There is white lettering written across the cloak that reads, ‘Cola-Coca’ in the Coca-Cola font type. Pepsi cleverly swapped the ‘C’ and the ‘L’ in Coca-Cola’s name to give the impression that the Pepsi can is wearing an imitation Coca-Cola costume. The background of the ad is a mountain ravine complete with dark shadows and sharp rocks, giving this ad a mood of dark and scary. The only text is, ‘We wish you a scary Halloween!’ which is thinly printed with white letters towards the top of the
Irreverence is shown at the end of the advertisement when the Dew Dudes crack the cans open and unabashedly chug the cans of Mountain Dew.
Marlboro is currently one of biggest cigarette distributer in the world. Originally, Marlboro was targeted towards women with the slogan “Mild As May” Campaign until Philip Morris repositioned Marlboro at 1950, with the objective of attracting a wide target audience of American men to save their failing brand. The company began to advertise towards men because they wanted to increase customer while hoping to increase their profits. Therefore, in order to attract their targeted audience, Leo Burnett took the initiative to design the new brand image in which they use an American symbol, the cowboy. The Marlboro Man campaign was not successful merely because of the cigarettes that it advertised but instead, “Marlboro Man” represented the ways in which white males defined their status in American society. The “Marlboro Man” transformed from an advertising campaign to a representation of white American men.
"Coke" is the second most recognized word throughout the whole world right after the word “Ok”. Take a moment and realize what this means. Almost everyone in the whole world knows what a Coke is and relate it to the Coca-Cola Company. The Coca-cola Company was founded in 1886. This is the same year the Coca-Cola soda was invented. I've seen people drinking this soda all my life and throughout my own life I have taken up this action as well. Coca-Cola has become very popular over the decades and has even stayed very well known the whole time. Why is that? Maybe it is because of their advertisements. This Coca-Cola advertisement expresses happiness with a Coke to persuade and even manipulate its audience with natural and pure imagery, includes