Bud Light Ad Analysis

1121 Words3 Pages
bulb-icon

Recommended: Techniques of persuasion

Bud Light Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in …show more content…

The axe man described above while holding an axe is also carrying Bud Light. When the male driver of the car see the Bud Light logo he knew he had to stop. The brand gave him the trustworthiness of the axe man. Even when the couple drive up to the chain saw man with a case of Bud Light, the axe man has doubts as the female did with him. The axe man’s man voice goes from the hoarse sound to a high-pitched screech when contemplating picking up the chainsaw man (Viralstuff 0:28). This bring a sense of humor to the commercial since this man switching from being menacing man to a little scary school girl person. But not the Bud Light drinker he is willing to do anything for the Bud Light beer. This moment demonstrates the reliability of the brand name; that anyone that drinks Bud Light brand is a person of great integrity. This event stimulates ethos or also known as

Show More
Related

  • Rhetorical Analysis Of Budweiser's 'Lost Puppy'

    1460 Words  | 3 Pages

    The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.

    Read More

  • Budweiser Ad Analysis: Clydesdales Brotherhood Advertisement

    725 Words  | 2 Pages

    I have always been a sucker for animals. That’s why I chose this for this week’s assignment. The ad that I chose is https://www.youtube.com/watch?v=E0HI4DAmVDo. It is a Budweiser commercial called “Clydesdales Brotherhood.”

    Read More

  • The Male Gender as a Performance in Beer Advertisements

    802 Words  | 2 Pages

    Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure. Their essay, “The Male Consumer as a Loser: Beer and Liquor Ads in Mega Sports Media Events,” goes on to list the reasons for their insecurities: historic and cultural shifts such as deindustrialization, declining real value of wages, feminists and sexual minorities. They support their main point by providing a window to the past as beer ads of the 1950s depicted a desirable lifestyle that was appropriate for post war style of living. By following the transitions of beer ads from the 1950s to now, we could follow the accepted lifestyles of the times during which the ad was made.

    Read More

  • Budweiser Rhetorical Analysis Essay

    691 Words  | 2 Pages

    Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking

    Read More

  • A Rhetorical Analysis Of Budweiser's Friends Are Waiting

    822 Words  | 2 Pages

    “Every day in America, another 27 people die as a result of drunk driving crashes” (MADD). Budweiser, one of the first national beer brands founded in America, is currently the number three beer brand in the United States. In their “Friends are Waiting” commercial, the viewers see the emotional connection between an affectionate owner and his playful dog. This commercial mainly targets young adults because it is more likely for them to go out and drink. By using these rhetorical appeals: ethos, pathos, and logos; the Budweiser team persuades the readers to always come back home because someone is waiting.

    Read More

  • Rhetorical Analysis: Born The Hard Way

    522 Words  | 2 Pages

    This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and

    Read More

  • Rhetorical Analysis of an Advertisement

    1072 Words  | 3 Pages

    The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.

    Read More

  • Analysis of an Advertisement

    798 Words  | 2 Pages

    Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.

    Read More

  • Belvedere Ad Analysis

    757 Words  | 2 Pages

    This advertisement gives off negative feedback on how the liquor makes the men act. This advertisement tells you Belvedere is easier to get down unlike sexual assault victims; they will put up a fight. It makes men that drink this liquor seem lifeless and disgusting, the way the advertisement shows what happens when this liquor is drunk. I highly doubt that this advertisement would make companies want to buy this product for their own stores or bars. They would not want any issues with women being sexually assaulted, or them being accused for it. I feel as it this advertisement was still out, people would blame this liquor for many sexual assaults that may have happened to women over the many

    Read More

  • Bud Light Segmentation Analysis

    563 Words  | 2 Pages

    With relation to the Bud Light advertisement, the segmentation variables that are at play are geographic, demographic and psychographic. With the use of multiple variables, it gives the company a better understanding of the segmentation and helps identify their relevant target market.

    Read More

  • Robert Scholes on Video Texts - Comparison

    2393 Words  | 5 Pages

    The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.

    Read More

  • The Jingle Campaign Analysis

    1159 Words  | 3 Pages

    During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a

    Read More

  • Analysis Of Budweiser's Heartwarming 2014 Super Bowl Commercial

    1003 Words  | 3 Pages

    Humans are emotional buyers. They buy something because they feel a certain way, and then later justify the decision with logic. Budweiser's commercial is all about eliciting an emotional response. The psychology behind this marketing strategy is simple: A potential customer will view the "Puppy Love" commercial and have a positive emotional reaction to it, which will inform his or her beer-buying decisions in the future -- either subconsciously or consciously. In your own marketing initiatives, rather than trying to appeal to your target customers' logic, think about how you can appeal to their emotions.

    Read More

  • Analysis Of Pepsi's Scary Halloween

    1046 Words  | 3 Pages

    A small smile, a booming laugh, and a little play on words helped Pepsi’s ad “Scary Halloween” reach viral status on social media in 2013. Ads can be a triumph or a failure depending on how well the rhetorical appeals of logos, ethos, and pathos are used to convey an ad’s message. This ad’s largest draw was its use of pathos, making the viewers laugh and smile alongside Pepsi over their sly jokes.. “Scary Halloween” also engaged the audience by causing the viewers to cringe at the thought of their chosen soft drink being replaced. Pepsi also has massive amounts of credibility in the soda industry since it has been on the market for over 100 years, giving it ample room to poke at its competitors. Pepsi’s Halloween ad was successful because of

    Read More

  • Beer Ad Analysis

    841 Words  | 2 Pages

    For many years, beer has accumulated the mainstream idea that beer is typically consumed in the party-type scenes. It has also created a popular thinking that young men that drink beer are manly, wild, girl-loving, partying individuals. Recently, however, it has seemed as though beer companies have begun to stray away from that way of thinking and have begun forming a new ideology. That being, that beer is an alcoholic beverage that can bring people together to have a good time. Guinness has taken this way of thinking and pushed it even further. With this ad, Guinness wants to show that men who drink beer can still be manly, but also sensitive, sympathetic and supportive at the same time. They show these qualities through the actions of the men playing the basketball game.

    Read More

More about Bud Light Ad Analysis

Open Document