Biased Opinion Narrative

Biased Opinion Narrative

Length: 963 words (2.8 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
My employer, an electrical fixtures supply company, has decided to purchase company cars for all of the sales staff. I have been asked to select the line of automobiles that should be purchased. I have decided that on grounds of economy and longevity that it is in the company's best interest to purchase Volvo's. As a prudent and sensible buyer, I have done research on the web and have discovered that experts agree the Volvo is the most mechanically superior and safe automobile for my companies needs.
Prior to the meeting with the Volvo sales people I talked the decision over with my boss who reacts with disbelief and alarm. He states that "A Volvo! You've got to be kidding. My brother-in-law had a Volvo and the first thing that had to be replaced was the fancy fuel injection computer thing that went out on him. Then the transmission and clutch went out and had to be replaced. He had to finally sale it for junk with in three years." I will explain two parts to you. The first part will be the identification and explanation of heuristics in the reaction of my boss that resulted in his biased reaction. The second part I will tell you about how I intend to influence him of the merits of purchasing a Volvo. Following that I will conclude with my own thoughts and views.
The Heuristics
The reaction of my boss is a prime example of the availability heuristic. He only had facts from one Volvo owner. He never said anything about knowing anyone else that had owned one before. The facts about this one Volvo were very negative which creates a negative bias towards all Volvo's. What has happened is that he has been swayed by information that is vivid and has created a bias decision by that information that he can easily recall (Plous, 1993). My boss's reaction is also an example of the representative heuristic as well. As stated before he has

only known of one bad experience of owning a Volvo and he is categorizing all Volvos as bad vehicles due to the one bad one. He was only presented with negative information and made a decision based on that never considering any research. This created a situation to where he made a quick judgment by representation (Plous, 1993).

How to Cite this Page

MLA Citation:
"Biased Opinion Narrative." 20 Oct 2019

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Why Do Authors Use A First Person Versus A Third Person Narrative? Essay

- Looking at everyday life, people observe the world from the first person, from their eyes. It’s arduous to imagine watching life from an outside perspective, from third person. One can hear others say, “I’d like to be a fly on the wall” when referring to an occasion they are not a part of. From a first person point of view, even if someone is in the same room they don’t always learn everything that’s happening whereas a third person view witnesses everything. The question is raised: why do authors use a first person versus a third person narrative....   [tags: First-person narrative, Narrative]

Research Papers
969 words (2.8 pages)

The Interesting Narrative Of Olaudah Equiano Essay

- Ever since Britain has established itself as a powerful empire, there has been a clear impression of white superiority as shown in Olaudah Equiano’s “The Interesting Narrative of Olaudah Equiano, or Gustavus Vassa, the African, Written by Himself” and Thomas Macaulay’s “Minute on Indian Education.” In Equiano’s narrative, he writes of his life as an enslaved black man who has to constantly submit to the white men. Macaulay’s “Minute” speaks of all the reasons why the British should indeed impose their language and education on the Indians....   [tags: White people, Race, Black people, Racism]

Research Papers
1526 words (4.4 pages)

Essay about The Narrative Style of Aphra Behn's Oroonoko

- Oroonoko is an intriguing and epic story of a young African prince who gets tricked into becoming a slave for a workers plantation written by the first professional woman author, Aphra Behn. As the story is told by the narrator (who the reader will presume to be the author Aphra Behn) the reader gets a sense of a first hand perspective from the narrator. This allows the reader to only get a perspective from the narrator's point of view. As the story is told to the reader, the narrator seems to favour or share sympathy with Oroonoko and even in some cases, throw in a biased opinion....   [tags: Oroonoko Essays]

Research Papers
701 words (2 pages)

The Story Of A Young Servant Girl Essay example

- Pamela details the story of a young, servant girl whose dearest possession, her virtue, faces peril from a somewhat anonymous assailant. The title character’s journey is related to the reader using the epistolary format, and each letter or journal entry slowly pulls the reader into the story as the reader forgets that Pamela is not writing directly to him/her. This format allows the protagonist to seem as if she is appealing directly to the reader as she pleads for help and begs for prayers. And so, this personal, emotional appeal, which does not usually appear in a traditional first person narrative, seems to speak to the reader....   [tags: Narrative, First-person narrative, Novel]

Research Papers
915 words (2.6 pages)

Mansfield Park by Jane Austen Essay

- At the start of Mansfield Park Fanny arrives at Mansfield. Fanny stands out from those who live at Mansfield. She is much more humble and less arrogant than her relatives. Fanny is, all in all, a simple girl. As the story goes on, however, the reader gets a glimpse of exactly how Fanny has changed when she goes back to visit her family. Before encountering this look of Fanny's family and her life at Portsmouth, it is clear that her time at Mansfield has changed Fanny, and not for the better. In Volume III, Chapter VIII, the entire chapter is made up of narrative, as opposed to any type of scene or dialogue....   [tags: fanny, narrative]

Research Papers
1183 words (3.4 pages)

Essay The National Media's Biased Coverage of Obamacare

- The Patient Protection and Affordable Care Act (ObamaCare) has a goal to expand coverage, control healthcare costs, and improve the health care delivery system. Being one of the last wealthy countries without a universal healthcare plan, the website launch of on October 1, 2013 was supposed to be a ground breaking event in the fact that The United States government was moving towards a healthcare system where private insurance companies would have government implemented regulations and subsidides to ensure universal coverage and non-dicrimination; however, this change was soon seen as an international concern....   [tags: Media's Biased Coverage]

Research Papers
2261 words (6.5 pages)

Representations of Immigration Through Music Essay

- ... Art, and music videos in particular, have the ability to affect the view in different ways. It allows the view or listener to understand immigration in a different context. Many things we feel we do not understand. This is what affect does to us. It is a feeling that is not a feeling. Unlike emotion, we do not know what we are feeling. Affect can be synonymous with emotion but they are not the same. Many tie affect to emotion, instead affect is what we do not feel. It is indescribable until it has passed....   [tags: Mexican migration, narrative]

Research Papers
3111 words (8.9 pages)

Opinion: Search of Knowledge Essay

- While the experience, proven technique, or research of an expert on a given subject are all tremendous guides in the quest for knowledge, the opinion of said expert will almost certainly hinder or deter one in the pursuit of knowledge. The very nature of an opinion is something that undoubtedly challenges the three aforementioned factors in regards to the search of knowledge. Most definitions of the word “opinion” have the same characteristics in diction, with “a belief,” “a personal view,” and “estimate” all topping the list of the most commonly used phrases and words....   [tags: knowledge, opinion, experience, insight]

Research Papers
1088 words (3.1 pages)

The Biased Media Essay example

- In today's society television news is an entertainment medium which was intended to provide information to the public on current issues, but that is not its prime function any more. It's also meant to help viewers see issues from different perspectives. Being objective on a certain issue cannot always exist so there is a bias of some sort in every news station. Each news station has a specific point of view and they try to persuade the viewers to agree with them. To do this they use specific evidence to support the idea, and specific language to help you to believe that idea....   [tags: Politics]

Research Papers
556 words (1.6 pages)

Biased Media Essay

- Biased Media The Craig and Bentley case hinges on the meaning of the words Derek Bentley used on the roof of the night of the shooting "Let him have it" These words could be interpreted in two ways. One way could mean shoot the police officer to get him off Christopher Craig. Another way this could be interpreted is give the police man the gun. I am going to discuss how the film and article are biased. The word "Biased" Means something is emphasised more on one side than another without knowing the other facts that could change the meaning of the case....   [tags: Papers]

Free Essays
914 words (2.6 pages)

Related Searches

He judged similarity according to the stereotype.
Influencing My Boss
I did do some additional research to double check my original research. I discovered that my original research is confirmed. To influence my boss's decision I am going to use the availability heuristic. Just like he did I will turn the information I use to be only positive facts about the Volvo and not one bad experience. Concrete evidence if you will, also known as vividness. Vividness will affect him more than statistics because it is more available (Plous, 1993). It is also easier to recall than negative information which can influence any judgment (Plous, 1993).
The two things I want to stress to him are the two things that we originally were looking at when purchasing these vehicles. The economic and longevity of Volvo's which will be the specific information I will try to sway him with. On the economical side there are a few things I would like to share with my boss. You can breath easier inside these vehicles and it is cleaner to the air outside. On the inside, Volvo's use certain material that won't trigger allergies or even give off toxins (Volvo Cars of North America, LLC, c. 2007). They also have an Interior Air Quality System for cleaner cabins. When it comes to the outside the Volvo's eliminate 95% to 99% of its carbon monoxide, nitrogen oxides, and hydrocarbon emissions with their

treatments of the exhaust gases from their gasoline engines (Volvo Cars of North America, LLC, c. 2007).
On the quality side there are also some things I want to point out to my boss. These cars are designed for 85% recyclability and 95% recoverability. In 2003, Volvo was the fourth company and the first engine manufacturer in the world to receive the highly Prestigious Class Award for Total Productive Maintenance (Volvo Cars of North America, LLC, c. 2007). Several owners of a Volvo have formed a high mileage club in which each members Volvo has to be over 100,000 miles to join. One such fellow has over 2,000,000 miles and counting. I could not believe it when I read it but it is true. The paint job is something fierce. Before a Volvo can leave the manufacturer it is covered with seven coats of paint to help the look to be smooth and tough and long lasting (Volvo Cars of North America, LLC, c. 2007).

It really does seem to me that my boss just has a bias against Volvo's which is something I have had with Fords. But you know I own one today and wouldn't trade it for the world. My original decision was based on past personal experience which should never interfere with my decisions today from what I have learned from this experience. I have a feeling that when I share all the information I have gathered for him he will change his mind about this decision. I also think that he will see how valuable these vehicles can be for the company. I am ready to take this challenge.


Plous, S. (1993). The Psychology of Judgment and Decision Making. USA; McGraw-Hill. Inc.

Volvo Cars of North America, LLC. (c. 2007). Experience Volvo retrieved 03/02/07 from
Return to