The Ford Pinto Case

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I can recall when my older sister in the 70’s had purchased a shiny new Ford Pinto and pulled it into the driveway. She used at that time what she thought was her best judgment along with an economical price but only to be succumbed by our Dad when he realized what she purchased. Ford Motor Company in the late 60’s were being overtaken by other countries car manufactures in the subcompact market. The Volkswagen Beetle was still formidable, and the VW Rabbit was on the drawing board. Datsun and Toyota were readying new models. Honda was preparing to change the nature of the competition with its Civic. (Lee Iacocca 's Pinto: A Fiery Failure) It would be 10 years later that Henry Ford II, Ford Motor Co. Chairman would fire the person who ultimately …show more content…

Push the product to the consumer, now there’s a pleasure, they’re meeting goals. However, the pain of loss of life or injury is forever.
Propinquity, this becomes a sooner reality of pleasure for the company as the Pinto had not been delayed and pleasure was felt immediately. The future although would be filled with pain for the unlucky driver of the Pinto’s, those that ran into the back of the Pinto’s, and those who may had lost loved ones or that were scared by the Pinto.
Fecundity, of course, the high sales, for Ford made everyone happy, the consumers were happy because of the vehicle cost, it was truly the Quid Pro Quo.
Extent, the persons that were affected by the pleasure would be into the hundreds of thousands for both the company and the people which either saved money or made money.
Provided the information pain appears to be leading the calculus theory when compared to its pleasures and to continue, Ford would begin recalling close to 2 million vehicle that were sold without upgrades which were discussed in its design process to, “Prevent

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