Mackey acknowledges that Trader Joes is probably their most aggressive competitor, especially since some perceive their pricing to be lower. Conversely, WFM has answered back with its own price strategy developing a store brand organic line, 365 Foods. With the number of consumers demanding organic increasing over the years, major grocery chains like Kroger have added organic and specialty food choices to capture some of WFM customers. So have other stores like Wal-Mart and Meijer. However, ask any WFM loyalist and they will tell you that the product offering in these stores cannot stand up to the standards they are accustomed to. However, other holistic competitors such as Sprouts Farmers Market and The Fresh Market are showing that they are serious competitors as they cautiously add stores. Also, WFM stocks did not do as well as stockholders anticipated (Competitive A...
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Bluejay, M. (2013). Whole Foods Market: What's wrong with Whole Foods? Retrieved from michaelbluejay.com: http://michaelbluejay.com/misc/wholefoods.html
Collins, B. (2013, May 29). John Mackey, Whole Foods: Ethical Appetite. Retrieved from Billionaire.com: http://www.billionaire.com/wisdom/417/john-mackey-whole-foods-ethical-appetite
Colvin, G. (2013, May 20). Walter Robb: Whole Foods' other CEO on organic growth. Fortune Magazine. Retrieved from http://money.cnn.com/2013/05/06/leadership/whole-foods-robb-ceo.pr.fortune/
Competitive Analysis of Whole Foods, Inc. (2010). Retrieved from http://warrington.ufl.edu/: http://bear.warrington.ufl.edu/dinopoulos/ECP6701/projects/CS-Whole Foods-Web.ppt
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