Transactional Marketing Case Study

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Transactional Marketing
A business strategy that stresses on the promotion and selling of products with or no focus over consumer’s value and satisfaction is termed as transactional marketing or Traditional marketing (kotler, 2014).the importance is on maximizing the productivity and volume of a single sales rather than developing a relationship with the consumer(Mohan,2007).
In the changing world of technology and arrival of many new styles in marketing, like online marketing-marketing and telephone marketing, transactional marketing still holds control of many of the business. It’s mostly about promotion the communication based on advertising and promoting the product, with the intention that more people would buy …show more content…

Transactional marketing have come a long way, giving way for relationship marketing to trend by focusing on the sales promotions attracting more and more customers. Over the years organisations have understand that their direction on transactional marketing could not be sufficient for competing in the open market. Marketing evolve from just selling, delivering and emerging products. It’s more worried with the progress and maintenance of equally fulfilling long-term relationships with customer’s (Buttle, 1996).Palmatier identified two core reasons aimed at shifting back to relationship focused marketing(2008).firstly he argues with the shift of orientation of global economies to service1.further down,middlemen,were very key during the industrial revolution, are no longer needed. Salesmen on the other hand deals personally with customers on a day to day …show more content…

Furthermore, it must open more stores and centre on diverse forms of customers, not only for lower public backgrounds.it must come out with club cards to make existing customers feel important and by doing that customer’s will be inspired to continue shopping at Aldi. Nieri likewise advised it might also be of value to involve local community’s events, by offering to sponsor a local sports team, which is some kind of marketing the aldi brand. The customers mind-sets about discount shops must be changed, that is to say, low price can also mean a good-quality product (Nieri, 2009).it should build on its status to keep customers. When it comes to product development, it must keep costs low and retain a margin to increase its range quickly.it must likewise present new products and checks to secure profits streams in order to grow.it can consider introducing a delivery system to please customers as well as centre public’s attention on the value of the products and demonstrate that it’s goods are of good quality with low price as well (kenri, 2009).in market development, it must try to increase more into new markets to build its global position. Concerning Diversification, it must introduce new product lines and facilities and emphasis on presenting wider ranges of products to attract

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