Advantages Of Traditional Media

According to the article, “What Is New Media?” written by Bailey Socha and Barbara Eber-Schmid, new media is “a 21st century catchall term used to define all that is related to the internet and the interplay between technology, images, and sound.” New media gives society the ability to access the internet at any place in the world and at any time. Traditional or old media is the form of print writing or Web 1.0 that was based on finding information rather than connecting and communicating with people. The article “Traditional vs. New Media: The Balancing Effect” written by Grant Christian, describes traditional media by being “television, newspaper, radio, and magazine ads” and Christian says new media is the “online streaming (radio and television)

While traditional media will never fully disappear, new media is the present and future.

There is a decent sized list of advantages new media has brought to society. First advantage is that new media is incredibly effective and efficient for business. In the article, “Advantages of New Media vs Traditional Media Marketing” Eduardo Esparza describes new media as “inbound marketing” which includes, “videos, podcasts, social media, product reviews, message boards, and blog posts.” Esparza also says that customers are beginning to “reject traditional or outbond marketing.” Companies can efficiently use new media for the marketing aspect of their business. While customers log onto their social media they can see advertisements on the side of their screen that are programmed to fit their needs, wants, and views. New media opens up a different world for business to put their ideas and products out there. New media is also a huge advantage because it is always

In the article, “The Decline of Traditional Media” written by Anna Heim, she talks about the how many journalists have lost their jobs because print media is becoming unpopular. She says in three years from 2007 to 2010, then 13,500 journalists lost their jobs because they were not needed to write in an actual newspaper anymore. Forty-one percent of society prefers to read a newspaper online while thirty-one percent read from print newspapers. This number will become significantly more as the “newspaper generation” slowly goes away. This is just the start of the “New Media generation”. This generation is a multitasking generation. In “Traditional vs. New Media: The Balancing Effect”, Christian talks about the obsession with multitasking because society likes the ability to get tasks finished in a timely manner so they are able to further onto a new