The Importance Of Social Media And The Internet

As the Internet technology continue to evolve daily to accommodate the need for society to be interconnected through social networking, all businesses that aspire to have competitive edge must make social networking a decisive component of a business. Primarily, social networking sites have empowered individuals and groups to share information about anything across the globe in real time (Lane, 2012). Also with social media capabilities coupled with fast Internet, all the business customers are capable of researching, selecting, and reviewing particular brand of goods or services anywhere at any time. Then the readily available mobile access makes it easier for customers to share their experiences on a particular services or goods in their own time. As a

First, the social networking is being primarily for knowledge management and expertise locations with companies according to Kho (2007). Secondly, the social networking is powerful organizing tool to organize groups of people or customers in this case. Also on social networking platforms, users can exchange information easily on products which business could adopt for organizing business events and customer information exchange (Ladhani, 2011). In regards to Lamont, a senior writer from KMWORLD, social networking primary impact to business is the incorporation of social networks into established business process. As an example, many business incorporated their social networking such LinkedIn into human resourcing programs such as recruiting, customer service, and innovation (Lamont, 2009). Third, some companies has set internal social networking to bridge communication between departments within the organization. Lastly, the social networking platform makes it possible for companies to use profile to get in touch with a larger number of people than any face-to-face