Limitations Of Social Media

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The Internet is progressively developing and becoming an indispensable part of human life. People are likely to access information and news through the Internet, especially social media, more than traditional media like T.V, newspapers, magazines, or radio. Therefore, many business organizations take advantage of this trend to reach their customers more effectively and conduct their domestically and internationally commercial activities more easily. With the global and collaborative characteristics, social media technologies not only can help maintain relationships with customers and communication between internal employees, but also can support the product innovation and decision-making. This paper will analyze in detail the benefits social …show more content…

The most concern of business organizations about using social media is the information overload. The volume of information on the Internet is growing exponentially and certainly, it will be hard for companies to control all the information related to their business (Wilson & Abel, 2002, p. 93). There is no way for companies to catalog and filter the wealth of information or to prevent consumers from misleading information. For instance, the common word-of-mouth marketing strategy, as said above, might be double edge sword because consumers might be negatively influenced by subjective experiences from dissatisfied consumers. Especially when the information is delivered quickly, it will seriously affect product performance and branding. Another struggle of using social media is that business organizations have to control and monitor their brands internationally. It means when the businesses expand into other countries, franchisors need to properly monitor their pages and protect their username rights on social media sites, assign franchises their own social pages within the corporate site as well as to prevent the trademark or trade-name infringement through the franchise agreement. (Ekberg, Härting, Hero, Lindsey, & Polsky, 2011, p. 24). With the explosion and development of social networking usage today, however, monitoring is not only time consuming and costly but also difficult when having to keep up with which site to

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