In todays marketing world there are several types of traditional and non-traditional promotion mix tools to better accomplish your marketing objectives. DJ Jekyll & Mz Hyde, after careful consideration and review have implemented an integrated marketing communications strategy (IMC) to ensure the best possible return on investment (ROI). To begin with, DJ Jekyll & Mz Hyde has crafted a 60 second radio commercial to be aired on the local hit music stations like WNKI 106.1 FM, WFIZ 95.5 FM, and WLVY 94.3 FM. This commercial would run 21 times a week. Choosing local stations makes senses for DJ Jekyll & Mz Hyde, due in part to the fact they can reach a large target market quickly and that local radio airtime is financial more profitable than a local television commercial. The cost for running the commercial would cost any where from $500 to $1500 per week/per station (Markets 150+ IdeaGuy, 2009). Not only would DJ Jekyll & Mz Hyde run a commercial on hit music stations, but also other stations like public radio and the college radio stations in the area. These combined radio stations would reach well over 250,000 people, though this may not seem like a lot, and not everyone would be listening, this is a great way to reach the people that would be interested in your services. …show more content…
This method is free and can reach hundred of thousands of people. The podcast is available on DJ Jekyll & Mz Hyde’s Facebook page (www.facebook.com/DJ-Jekyll-Mz-Hyde-863962870331473/timeline/?ref=hl) for all current and potential customers all over the world. This podcast could be listened to live or recorded and listened to at a later time. The podcast highlights events and happens around the area that DJ Jekyll & Mz Hyde would attend as well as feature new artists to watch, and give tips and pointers for individuals in the music
Robert Louis Stevenson shows a marvelous ability to portray. He depicts the surroundings, architectural details of the dwellings, the inside of the houses, the instruments and each part of the environment in detail. He even specifies that the laboratory door is “covered with red baize” (p.24). Not only does he offer a precise picture of the setting, but also he draws accurately the characters. About 200 words are used in order to describe Mr. Utterson the lawyer (p.5). Dr.Lanyon, the gentleman who befriends Mr. Utterson and Dr. Jekyll, is described as “a healthy, dapper, red-faced gentleman, with a shock of hair prematurely white.” (p.12). Each of the characters are described according to their importance in the novella. Each of them except
The focus of the novella, what is hidden and what is revealed, is ultimately dependent on other people. However, O’Dell fails to mention how the information is constantly revealed through the hands of people, and it all ends up, literally, in the hands of Utterson. The most outstanding moment when hands are an important turning point is when Jekyll wakes up and describes, “my eyes fell upon my hand…But the hand which I now saw, clearly enough, in the yellow light of a mid-London morning, lying half shut on the bedclothes, was lean, corder, knuckly, of a dusky pallor and thickly shaded with a swart growth of hair. It was the hand of Edward Hyde” (Stevenson 81-82). Jekyll wakes up and does not realize he is Hyde until he sees his hand. He is
“The Strange Case of Dr. Jekyll and Mr. Hyde” is a famous novel that is commonly read by many people. This novel was written by Robert Louis Stevenson, a Scottish author. The novel was first published in 1886 (Singh & Chakrabarti, 2008). Medical professionals and other healthcare professionals often use this novel as a reference for the study of depressive illness (Dell’Osso & Ketter, 2015). This literature is mainly concern about a well reputable man, Dr. Henry Jekyll, having split personality, uses his knowledge to create a type of potion which allows him to have another identity, Mr. Edward Hyde, which is a person totally different from the original personality. The novel described the process of transformation of Dr. Jekyll into Mr. Hyde,
This novel was written during the Victorian Era, which was a time of innovation and change. One of the main ideas that emerged throughout this time period was the idea of invention. The idea was proposed that man can create solutions to their problems. This relates to the novel because Dr. Jekyll invents the sacred potion which releases his inner evil side, known as Mr. Hyde. The potion uses advanced scientific technology which produces solutions to Jekyll’s inner struggle with his opposing personalities. An additional aspect to the social context includes the extreme wealth and devastating poverty. During the Victorian Era, the wealth and the poor were a significant part of this time period. In the novel, Jekyll is portrayed as being wealthy considering his lavish parties. Lanyon is also among the wealthy class. The context of the Victorian Era accentuates the importance and role of being wealthy.
...to $10-60$. Live audio recordings are also shared across the internet through fan pages. A Facebook page, an unofficial CKLW webpage and a CKLW online scrapbook are still constantly active of people reminiscing over the glory days of their favourite childhood radio station.
Traditional (AM/FM) Radio - it is currently free, but only offers a homogenous shallow play lists with medium audio quality.
In Robert Louis Stevenson’s novel, Dr Jekyll and Mr. Hyde, Dr. Jekyll, in grave danger, writes a letter to his good friend Lanyon. With Jekyll’s fate in Lanyon’s hands, he requests the completion of a task, laying out specific directions for Lanyon to address the urgency of the matter. In desperation, Jekyll reveals the possible consequences of not completing this task through the use of emotional appeals, drawing from his longtime friendship with Lanyon, to the fear and guilt he might feel if he fails at succeeding at this task. Through Jekyll’s serious and urgent tone, it is revealed that his situation is a matter of life and death in which only Lanyon can determine the outcome.
Social norms rule, well, society. They rule how people act and look when they are in the face of public. One of these norms is to be polite and well-mannered. Some people manage to keep up their facade a lot easier than others. This is where that saying comes in, “don’t judge a book by its cover.” When people first glance at me, I’m sure they either see my Jekyll side or my Hyde side. People either read my body language, and see Hyde, or they judge me on appearance, taking in the Jekyll side. Every person in this world has the inner conflict between good and bad. Even me, an innocent, tiny, adorable girl.
As the media landscape changes, marketers may change the type of promotions they use in order to reach their target markets. With changing technology and social media (e.g., Facebook), less money is being budgeted for traditional media such as magazines and more money is budgeted for “new media.” Regardless of the type of media used, marketers use integrated marketing communications (IMC) to deliver one consistent message to
Chong Tze Chien's production of Starring Hitler as Jekyll & Hyde captured all the horror of similarities between 1930s Germany and the state of affairs in the present. The production, directed and written by Chong, makes one sympathise with the notion that freedom must permit eccentricity and even, to a point, endorse it. Without that sympathy, the play would have been reduced to pure chaos and would have failed to portray an ideal of freedom in Singapore and other parts of the world today.
Seggie, S. H., Cavusgil, E., & Phelan, S. E. (2007). Measurement of return on marketing
In the following content, characters in Dr. Jekyll and Mr. Hyde of the strange case will be analyzed.
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
Social communication “An approach to communication based on interactive social media and conversational communication styles” (Bovee and Thill 2012 p364). We will use this as our primary source of getting our name out to the world. We use Face book, Instagram, etc. in our great effort to get customer recognition and patronage. Using this way has and will keep saving us a great deal of money in the long run. We also use an integrated marketing Communication or (IMC) “A strategy of coordinating and integrating communication and promotion efforts with customers to ensure greater efficiency and effectiveness” (Bovee and Thill 2012 p366).We have no worries about receiving negative feedback from our customers. We ensure that every customer is satisfied and continue to strive at improving customer service. We take in every output from our customer and what they think we can do to improve on our end. We also use search engine markets such as Google in order to grab the customer base that uses search engines to find places to purchase products from. Here is what the breakdown cost outline looks
In all reality, all businesses will, in some way shape or form, complete all of the marketing activities, even if completing these activities is not their main goal. (Dlabay 2006.) These marketing activities are product, place, price, and promotion. A business tool called that marketing mix takes all of these activities and puts them together in a way that can be used to help improve a business’s marketing strategy. Product is what the company is selling; Place is where the consumer will obtain this product; Price is what the consumer will pay for the product; Promotion is any type of communication that is intended to remind, inform, or persuade. (Dlabay 2006.) The marketing mix and the four P’s describe very well what business marketing is all about.