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The Jungle Juice Lemonade

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INTRODUCTION
Welcome back to Jungle Juice Lemonade Stand. Our purpose is to make you feel as much like family as your own! We want to invite you to a tasteful and fun experience of drinking good quality lemonade. The company is almost at the point of going international just a few more kinks to work out and we will be global. We are second on the top list of lemonade sellers getting ready to possess the number one slot. We have improved our ingredients to become more natural and healthy for the customers but still maintaining that delicious taste! We are a firm believer in giving back to the community and keeping the company afloat. The Jungle Juice brilliant idea of investing in the afterschool community program was a bonus for the business
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People have known lemonade stands and drinks since childhood which continues to grow as they grow. It is not only important to quench your thirst while bringing out that wild side but to get outstanding customer service from a company that cares about the customer thoughts. It is a joy to us to see people walk away with a refreshing taste going down their throat and a smile on their face! It is very rare that someone passes up a good chance for some great tasting lemonade. This has helped our clientele grow enormously. By making our personal brand family related makes the customer feel like they are a part of an extended family. Feeling like family is always wonderful. Strategic marketing planning is the process of examining an organization’s current marketing situation, assessing opportunities and setting objectives, and then developing a market strategy to reach those objectives (Bovee and Thill, 2012). This is a great way of structure to help our business and keep the customers…show more content…
Social communication “An approach to communication based on interactive social media and conversational communication styles” (Bovee and Thill 2012 p364). We will use this as our primary source of getting our name out to the world. We use Face book, Instagram, etc. in our great effort to get customer recognition and patronage. Using this way has and will keep saving us a great deal of money in the long run. We also use an integrated marketing Communication or (IMC) “A strategy of coordinating and integrating communication and promotion efforts with customers to ensure greater efficiency and effectiveness” (Bovee and Thill 2012 p366).We have no worries about receiving negative feedback from our customers. We ensure that every customer is satisfied and continue to strive at improving customer service. We take in every output from our customer and what they think we can do to improve on our end. We also use search engine markets such as Google in order to grab the customer base that uses search engines to find places to purchase products from. Here is what the breakdown cost outline looks
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