Marketing through hypermedia, such as television, radio, and social medial, is one of the most popular strategies of corporations at present. It has been proven to be effective in spreading information to consumers across all social levels. Hypermedia marketing is developed through a computerized network utilizing the World Wide Web (WWW) platform to reach out to millions of people and related business enterprises. Consumers are introduced to products marketed over this platform and depending on the quality of the marketing, may be urged to purchase the said products. One of the main objectives of any for-profit organization is to develop a marketing framework that would enable it reach all its prospective clients within the least amount of time. This allows them to garner maximum market share, score over their competitors, and achieve high profits in addition to other benefits. Hypermedia allows the powerful use of technological advancements for the benefits of marketers, allowing them to attain optimal global reach of customers. This strategy has played a fundamental role in communicating key information about products or services and in the effective marketing of those goods. Marketing, however, is a two-way street. Though some would argue that marketing is a way of manipulating consumers into buying products they do not need, in actuality the companies do benefit from enhancing product exposure but the customers also benefit from increased product choices and accessibility. Thus, the present paper argues that the impact of hypermedia is beneficial and profitable not only to companies that market products but to their customers as well.
Hypermedia is a key component of companies’ ability to expl...
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...ing is lacking (Saxena 21).
Hypermedia, therefore, provides numerous benefits to both consumers and businesses. It is not only the businesses that are able to maximize their presence through this platform. In fact, customers have much more to gain from the online presence of marketers. Hypermedia marketing plays a major role in cutting down the cost at various levels of a company’s framework. It delivers products and information to a wide variety of consumers in an efficient and timely manner. On the other hand, marketers base their strategies on the consumer’s preference as a means of attracting their attention. Hypermedia marketing is still a consumer-driven industry. At the very core of this strategy is the provision of ease and comfort to the customers who no longer have to leave the comforts of their home in order to purchase the goods and services they need.
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