Nike : The Apparel Powerhouse Of The 21st Century Essay

Nike : The Apparel Powerhouse Of The 21st Century Essay

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Nike Case Study

The apparel powerhouse of the 21st century, and the market leader in athletics, it is no question that business has been booming for Nike. Nike has a massive artillery of recognizable catchphrases and a pair of logos that sum up the brand under one great roof to leave no question on their impact on society. Considering the massive growth that Nike has continued to follow over the last five years their revenue had increased 10%, and $1,775 million just in the last year (Nike Financials 2016). In review of the company’s financials “by deducting all expenses from the topline which in this case is $32.38 billion minus other expenses leaves $3.76 billion for NKE stock” (Nike Annual Income Statement 2016), these figures provide evidence of bottom-line improvement allowing for growing profits. Nike follows both “geographic and consumer segmentation” (Nike News 2006) striving for growth throughout their quarterly segmentations where they evaluate customer relation progress towards a successful portrayal of the brand. Towards future expansions Nike has made great efforts to fill out many contracts with successful organizations and businesses to have a hold on those markets towards the future with the NFL, Apple, and Team USA for the Olympics as well as select specialization toward professional athlete sponsorship.

Nike’s executive team consists of Phil Knight (Chairman Emeritus), and Mark Parker the current Chairman and CEO (Executives 2016). Phil Knight was the main cofounder of Nike back in 1968 who lead the company “form a small partnership to the world’s largest athletics brand” (Executives 2016). Mark Parker on the other hand joined the business back in 1979 as a footwear designer and has been innovating with the com...


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...ere to consider a career with Nike, there would be a few possible interests in positions with the company in different sectors. My top interest would mainly lie in product development to engineer future innovative products and design new technology for the next change in the industry. The other possible position of interest would be with the management of the product supply chain to help provide input to lead to higher efficiencies. The first position would allow me to use my future engineering skills and develop products to suit market demands for innovative designs. The second position would allow me to use my future supply chain management skills to evaluate the current production and supply strategies to increase efficiency. Having an internship with Nike would help allow connection to the company to lead to get a full time position with Nike towards the future. 

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