Free Nike Essays and Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays

Free Nike Essays and Papers

Page 1 of 50 - About 500 essays
  • Good Essays

    Nike Case Study: Nike

    • 1119 Words
    • 3 Pages

    Nike Case Study The apparel powerhouse of the 21st century, and the market leader in athletics, it is no question that business has been booming for Nike. Nike has a massive artillery of recognizable catchphrases and a pair of logos that sum up the brand under one great roof to leave no question on their impact on society. Considering the massive growth that Nike has continued to follow over the last five years their revenue had increased 10%, and $1,775 million just in the last year (Nike Financials

    • 1119 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The company was founded with just $1,200 in the bank. It was created by Bill Bowerman — a track-and-field coach — and Phil Knight, a middle-distance runner from Portland who was enrolled in the University of Oregon. Knight had originally wanted to call the company "Dimension 6." The Nike name comes from the

    • 820 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Nike

    • 952 Words
    • 2 Pages
    • 3 Works Cited

    The Nike A Greek would say, "When we go to battle and win, we say it is Nike." According to Greek Mythology, The Nike was the winged goddess of victory. Daughter of the titan Pallas and the river Styx, Nike sat at the side of the omnipotent Zeus for the duration of his plight with the titans. The goddess Nike came to be an everlasting symbol of victory and dominance on the battlefields of ancient Greece. In light of her conquests, a popular footwear company of the 20th century designed products

    • 952 Words
    • 2 Pages
    • 3 Works Cited
    Good Essays
  • Powerful Essays

    Marketing at Nike

    • 1925 Words
    • 4 Pages

    Marketing at Nike The purpose of Nike is to meet actual and potential customer needs, doing this the ethical and legal way. Marketing is about businesses such as Nike, getting the product to the right sort of people at the right price in the right place, by using the right promotion. Nike must target the right product at the right audience, for example, it would be worthless aiming sports shoes to older people because they don’t exercise because they are to old and weak. For the marketing strategy

    • 1925 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    History Of Nike

    • 1306 Words
    • 3 Pages

    Section: C7 MINI PROJECT Brand name: Nike Resource person: prof. Salman Zaheer Submitted by: Aisha Younis ID# 1501005416 Brand name: NIKE. SECTION 1 ABOUT THE NIKE INDUSTRY: Nike is an athletic footwear American organization' which was established in January 1964. Nike was firstly found as the name of blue ribbon sports by two people, Bill Bowerman and Phil Knight. And on 30th of May 1970, it was officially introduced as Nike. The organization conducts as a trader for

    • 1306 Words
    • 3 Pages
    Good Essays
  • Good Essays

    NIKE

    • 1226 Words
    • 3 Pages
    • 1 Works Cited

    Cited……………………………………………………...page 13 Barber 2 History Nike is probably the mot well – known name in sports athletic apparel. Nike has supported the most prolific names n sports. Michael Jordan, Tiger Woods, and Ken Griffey Jr. are just a few of the athletes that Nike sponsors. The company’s revenue constantly grosses in the billions. The company continues to dominate the athletic apparel industry. Nike was established in 1957 by a coach and an athlete. The two went on to establish

    • 1226 Words
    • 3 Pages
    • 1 Works Cited
    Good Essays
  • Satisfactory Essays

    Nike strategy

    • 603 Words
    • 2 Pages

    of overseas factories to outsource manufacturing processes. For example, •     A Nike ad in Soccer America magazine that delivered the massage to Europe, Asia and Latin America. Part of its message mentioned to their local investors to better invest in some deodorant. •     A TV commercial featured a Manchester United player explaining how spitting at a fan and insulting a coach won him a Nike contract. •     A Nike advertising campaign at the Atlanta Olympic Games with the slogan “You don’t win

    • 603 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nike

    • 1709 Words
    • 4 Pages

    SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual

    • 1709 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing Mix (4P’s) Product Variety Nike produces a lot of different type of sports equipment. Nike’s focus mainly on their athletic footwear apparels with first being the track running shoes. However, as the time goes by, they started making shirts, jerseys, shorts, and other sports equipment for a wide range of sports. For example: football, tennis, ice hockey, baseball, cricket and more. Quality Nike always focuses more on their quality because they think that quality

    • 873 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Nike Branding

    • 851 Words
    • 2 Pages

    Is Nike wrong to try to leverage its American rebel image to build brand awareness in the global market for soccer footwear and apparel? What are the potential drawbacks of this approach? Standardizing promotional activities has three big reasons. First, it has significant economic advantages. It lowers the cost because it can be spread over many countries. Second, one large effort to develop a campaign will produce better results than several smaller efforts. A third reason is that many brand

    • 851 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page12345678950