Medi The Power And Importance Of Mass Media

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Mass media In the broadest sense of the word, a medium is the channel through which a message travels from the source to the receiver. (Medium is Singular; Media is Plural). Mass media are the channels used for mass communication. And mass media are the powerful and the most effective instruments of spreading or sharing information. With the advancement of digital technology, mass media have become a powerful. And it is the most influential source of various news, views, ideas and opinion. Mass media also helps making information available anywhere in the world. Today I will tell you about definition …show more content…

Media play the role of bridge between government and general people in times of different national need. They also form consciousness and public opinions in different problems and issues. People express their opinions through media. Various formats of programmers like talk show, street show, documentary, live reporting, video articles, editorials on different local and global issues are broadcast and published. Media keeps us dated about what is happening around the world. Media focus on various social evils, political or economic crisis and guide people through them. Today right to information is recognized as one of the fundamental rights of people and media ensure this …show more content…

Media affect the influence almost all aspects of our life. Mass media have profound influence on people’s thinking, sentiment, sensibilities and their mode of reactions. Thus media can direct people to both constructive and destructive purposes. If the power of media is used positively it can do good to society and a country. But if the power in mishandled or misused for any vested-interest by any quarter or by nay propaganda party then it can cause great harm, anarchy and confusion in society and in state. Media are so influential and powerful that people instantly believe what they hear or watch on media. That is why famous Canadian theorist and media critic Marshall McLuhan said that “Media is the message” Mass media play an important role in today’s world of communication and information. It is up to us to draw benefit or harm from media to evaluate and judge the message of media. We need to be careful about dealing with mass media. Considering the far-reaching influence, concerned authorities should use them for the greater benefit of

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