The Media Effects in the Cold War Between USA and Soviet Union

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The Media Effects in the Cold War Between USA and Soviet Union Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition. From this definition of media, it has certain wide effect and impact upon the audience to which it is addressed. The impact upon audience can be positive or negative. The positive impact can include educational information and knowledge on certain ideas, policies, laws, or even the current events. The negative impact can impair or damage the refutation of a person, or institution or an organization based on impression. Since the impact of the media can be dictated by the content it is aired or published, this was utilized during the cold war to enhance the campaign of socialism or communism and capitalism or democracy. Further, this essay will investigate into the effects of media during the cold war with the use of television, newspapers and radio broadcast in Russia and America. After the end of World War Two, the cold war begun with Russia and America airing several propaganda with the use of the three different media such as radio, newspaper and television. According to Karrington (2007), "During the cold war, both American and the Soviet Union u... ... middle of paper ... ...p. 97-99. Web. 15 Dec. 2013. Encyclopedia of the New American Nation. Television – Tv news and the early cold war. 2013. Web. 15 Dec. 2013. Karrington, Kelly. American and Russian Propaganda Techniques During the Cold War. Yahoo Voices. 20 July 2007. Web. 15 Dec. 2013. Radio Free Europe Radio Liberty. Then and Now: Free Media in Unfree Societies. 14 December 2013. Web. 15 Dec. 2013 Stafford, Alexander. The Role of the Media During the Cold War. E-International Relations, 26 October 2013. Web. 15 Dec. 2013. Stanke, Jaclyn. On the Air with the Cold War. War of the Black Heavens: The Battles of Western Broadcasting in the Cold War. Humanities and Social Science Net Online. July 1999. Web. 15 Dec. 2013. Wilson Center. Cold War Broadcasting: Impact on the Soviet Union and Eastern Europe. Cold War International History Project. 14 October 2010. Web. 15 Dec. 2013.

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