They play a vital role in democracy, shaping citizens' understanding of social and political issues and functioning as gatekeepers through which issues, and events must be passed. By studying the media, and understanding the implications of mass communication, we are able to develop an understanding of how things work, how people become informed, and misinformed, and how the myths and ideologies that govern all of our lives are created and sustained. The media are an important part of our lives for many reasons. Primarily, they help to keep us informed about current affairs, both in the world at large and on the home front. The media are a central part of our lives.
Freedom of Speech is what this country’s constitution gives its people. Even so, we have to be conscious that putting into effect these right require sense of duty. For that reason, the media is a essential element in today culture and has turn out to be the primary impact and it has an outcome on our nations’ future, viewpoint, and the globe’s view of us. As a result, the media are responsible for mainstream America ideals and the familiarity of the image based on the impact from the media. The media are fundamental of social influence and political decisions.
The media performs an essential part in our democracy socially, politically, economically and culturally. It is the main source of political information and allows us to access political debate. It allows us as an audience to be informed and to participate in how we should perceive things. Democracy needs the media to provide people with a wide range of opinions, analysis and debates on important issues. It needs the media to be able to reflect on the diversity of the audience, and it needs the media to be accountable for what is going on around them, and to be diverse and deliberate in how they communicate these issues to audiences.
Mass media is often seen as an important means to shape the expression of political identities and culture (Dittmer, 2005) and influence public perceptions of an issue (Boykoff 2008). Conversely, the policy agenda also often directly influences the media agenda (Rogers and Dearing 2007). Although the media is recognised in the literature as a key actor in influencing policy formulation and implementation, often overlooked are the ‘behind the-scenes’ battles which influence whether an issue gets media coverage or not, and which actors are able to access the media, achieve and secure coverage (Murdock et al. 2003, Anderson 2006, Boykoff and Boyko... ... middle of paper ... ...9; Muter et al.2009). Study of the content analysis of Human Leopard Conflict in Mumbai (Bhatia et al.
America is always changing and in order to keep citizens out of uncertainty, there is journalism. The main point of journalism is to keep society operating properly by providing information that is reliable to the people and undoubtedly correct (Curtis). In other words, journalism acts as a way to keep the public informed (Magar). A journalist gives citizens news and information that doesn’t just serve a small group of people, but serves the community as an entirety (Holman). The people in a democracy get informed on news that ranges from small importance, to extremely important information.
In addition, media literacy can increase our enjoyment of the media. Due to the enormous impact media plays in the lives of citizens, media literacy must develop into an integral component of school curriculum. The first argument for media literacy deals with the notion that media plays a dominant role in politics and culture. Media help citizens to understand the complex problems within society. The job of the media is to inform the public; however, it is the job of the public to decipher the messages being sent through the media.
The third effect cause people having wrong perception of the world. Overmuch, media violence cause people believe violence is everywhere and lead them to do violent behaviors. Now, media is needful for people’s society; however, media is full of violence, many empirical studies have demonstrated that media violence indirectly instigates violent and aggressive behavior and aggressive thoughts. Media violence affects negative, and it cause many severe problem to people’s society. Media violence leads people to have violent behavior.
The Media and It's influence on Culture today Media Violence is an extremely controversial topic that reoccurs in the everyday life of the modern human. In our modern world, everyone is affected by media violence. The media has the ability to change your opinion on something by it's persuasive and corrupted ways to present information. People of all ages can be affected in this due to the many ways to receive modern day media. We can see it in major news programs, TV shows, movies, video games, and music.
This can be partly attributed to the need to adequately address the ever-evolving formation of corruption and its grave consequences in major sectors of the economy, governance and even socio-cultural cohesiveness. Corruption, defined as the abuse of public power for private gain, is an ancient topic (Peyton & Belasen 2012). Individuals who practice corruption have vicious behaviors and deteriorated personal values or traits, generating severe and enduring toxic effects on other individuals, families, organizations and even entire societies they lead. According to Agbiboa (2012), “in the Western world, corruption in all its manifestations is now regarded as an evil, an unethical set of activities that hinder economic and social development” (p.111). Increasing successful international strategies against corruption is easier said than done.
The media and popular culture are undoubtedly powerful, possessing substantial agency and influence in society. According to Sarwar (2008, p189) “information is power”. The “communication media” (Thompson, 1995) is highly important to modern society, as its significant audience and widespread availability allow for efficient information transmission. This provides significant power and agency to the media industry, as it is arguably the only form of communication between the public and the original source of information, such as the state. Indeed, popular culture is also afforded power and agency within society, as it can determine common and accepted aspects of a national and global culture.