Power of Media in Modern World
explanatory Essay
1033 words
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times. Basically, the media performs three functions to inform, to influence and to entertain. But effects of these functions are multidimensional in modern times. It has provided awareness about the whole world. In twenty-first century, media has a tendency to shape political, economical and social values of an individual. Moreover, media has eliminated the boundaries of information, so that a person can become an active citizen of the global economy. Hence, it is logical to state the media has become a basic need of human civic life. The power of media lies in its functions, as it can be illustrated by realizing its political power. Media is the cementing force of democracy, because it has supplemented the authority of people by giving them awareness about political system and its functioning. And this is the reason for which media is considered the fourth pillar of state. It strives for the rights of citizens to be served. In short, proper functioning of media is pre requisite for democracy. Furthermore, media has a power connect government with nation It plays role of a liason between the two sides of country .It helps the public to aware the government of its opinion and feelings about any policy. on the other hand ,it assist ruler to communication with citizens. So this mutual relationship is strengthened by the media. Likewise, it can also uproot the corruption and promote good governance in a country. For instance, media can launch counter corruption programs on... ... middle of paper ... ...e question of ethics. In modern times, the role of media is under debate. There emerged so many issues regarding the functioning of media. For instance, generally violence on television is criticized to the great extent. Critics argue that violence shown children. This creates psychological depression and emotional instability. Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person. Hence, the power of media has touched its apex in today’s age. Its societal, political and economic functions reflect its unparallel capacity to affect the human life in all spheres.
In this essay, the author
- Explains that media is the most powerful sector of an economy. it maintains a balanced society characterized by well-informed people, effective democracy, and social justice.
- Explains that the media performs three functions to inform, influence and entertain, but its effects are multidimensional in modern times. it has a tendency to shape political, economic and social values of an individual.
- Explains that media is the cementing force of democracy because it has supplemented ity of people by giving them awareness about political system and its functioning.
- Explains that media has a power to connect government with nation. it helps the public to aware the government of its opinion and feelings about any policy.
- Opines that media is a transparent mirror of politics and society. it can influence the attitude and prescription of nation about premier and minister of government.
- Opines that societal power of media is at open in today’s age. television radio and print media are sources of reflection of a particular society.
- Opines that media can and should act as social mirror, reflecting true social norms and values. it should not shape the threatening issue debated by the media experts of all over the world.
- Argues that media has tendency to socialize the newcomer of a society. the social aspect of the personality affects us directly or indirectly whether we intend to be influenced or not.
- Explains that the economic power of media can render valuable services to a country. every economy is based on its financial position which is made by the media to the great extent.
- Explains that for producers, media is the major source of promoting his products services. every organization's success depends on its profitability.
- Explains that media has intensified the competition among producers and that results in lower prize of product with superior quality for the customer.
- Explains that media can create economic benefits for country as a whole, promote business practices, and generate revenue. every country owns newspapers and television channels.
- Explains that media's powers are expanded by certain factors in the modern world. globalization has enhanced the need and importance of media.
- Explains that technological advancement has further supplemented force to power of media. computer and internet have revolutionized the world being a part of mass media, altering the political, social and economic systems.
- Explains that cultural assimilation is another source of increasing power of media. every culture is now endorsing other cultures.
- Explains that the increasing power of media has also engendered the question of ethics.
- Explains that advertisements on mass media have also created adverse impacts on society. critics substantiate this fact by saying that advertising of expensive products causes sense of depravity in the poor people.
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