Analysis Of A Coke Commercial

IS IT TIME FOR IT YET? Commercials play a huge impact as to changing one’s attitude towards buying a good or service. Commercials are seen in many different places; on television, radio, and other places that are widely seen such as benches. But can a commercial change one’s mind or attitude towards a certain product? For decades, Americans and others couldn’t help but love the dark-carbonated beverage. Switching their drink from water to Coca-Cola, many people are now consuming Coca-Cola as one of their daily beverages. It’s been spoiling many people’s dinners since the year of 1886. One famous producer who promoted the drink was Lee Garfinkel. He proposed a coke commercial in the year of 1994. The commercial with its outstanding

Instead the commercial should have focused on younger children by making it seem more comedic or highlight a teenager or an old-aged person who should be included in the commercial. As all the characters in the commercial were all adults aged around 25 to 45. Causing that specific age group to just be tempted in the commercial and for that age group to be the only ones who were focused on the commercial. As I really wasn’t interested in the commercial as much as my mom was until I really wanted to learn more about what was this commercials main idea was.

The language of the commercial was informal as it wasn’t directly saying “diet coke, a beverage to upstart your day” or “I love diet coke” or “diet coke, a refreshment to your day”. The audience needed to indirectly understand what was happening. The audience basically didn’t until nearly the end of the commercial as they spent most of the commercial time assuming what the commercial’s main point was.

The creator of this piece of commercial, Garfinkel is a well-known American business person who had a major field in advertising. Mainly, he created it to accomplish the fact for many people to start buying the American famous diet beverage and to end the regular standards of drinking

It used ethics in the commercial and it used credibility. By for example the main character in the commercial, the construction worker portrayed a very sweaty, thirsty, and tired character. This technique was an incredibly dramatic one as it was used in order to reach out to the audience and make the ad more realistic and reliable. Diet coke truly does give refreshment, with its cold fizzy solution, many construction workers and others drink it to quench their thirst and to get a boost with it containing a 34 mg dose of caffeine in every can. The commercial was also created with an emotional appeal of its pathos. It didn’t manipulate anyone to drink it, but the ladies who were watching the construction worker were looking at the commercial with strong emotional appeals. As they were looking down at the coke, like it was some holy drink. They had strong feelings as to when the clock struck 11:30 when it was time for his coke break they all ran to the window, like as if they were staring down at a beautiful lovely angel descending from the sky. Out of all the three rhetorical appeals, logos, was the least justified one related to the commercial as it wasn’t used in the commercial. The commercial used little to no facts or evidence of any kind. It didn’t say for example, scientist have proven that 15 mg of diet coke causes one to work with full energy or a doctor saying or ratio clearly stating that a diet beverage like