Analysis Of Diet Coke

Drinking Diet Coke leads to reduced calorie intake, which in turn, does not cause weight gain. The marketers of Coca Cola illustrate this in their most recent advertisement. Coca Cola 's "Regret Nothing" advertisement for Diet Coke presents a snapshot of two women who appear to be at a pool party. This is apparent because they are sitting on the side of a pool laughing as someone splashes them. The viewer can assume that the weather is warm and pleasant by the amount of skin that the girls ' dresses show and the fact that they are in a pool. It is evident that the two women are having a good time by their expressions. The marketing department of Coca Cola uses multiple visual aids to suggest that if an individual drinks Diet Coke, he or she …show more content…

The models are thin and wearing nice, party dresses, which show a fair amount of skin. This showing of skin creates a fashionable and carefree image. The dresses that the two women wear are tasteful and complement each one individually, adding a sense of appeal to the men and women that are viewing the advertisement. The clothing, fitted to slimmer models, implies that Diet Coke does not cause weight gain. The dresses "promise" the consumer that they will look thinner and more radiant if they drink the product. Also, the Diet Coke advertisement uses thin models to portray that drinking this product is harmless to the body. The slim models compel the viewers to believe that they won 't gain weight if they drink this beverage. If young women see beautiful girls drinking Diet Coke, they 'll want to drink it too, so that they might look as attractive as the models. Meanwhile, the young men who see this advertisement will want to drink a Diet Coke so that they would have a common interest with girls similar to those presented. When an individual sees the image of the two models having a fun time, they associate it with the Coca Cola brand and will want to buy a Diet …show more content…

This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market