Compare And Contrast Gatorade And Powerade

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All companies are trying to do the same thing: make money. One of the main ways they do that is actually by spending billions of dollars on advertisement. Though it may seem like a large sum to pay, it is the most effective method to sell their product. Two of many companies that do this are Gatorade and Powerade, sports drink products. Gatorade’s ad, “Sweat It to Get It: Running Man”, was uploaded to YouTube on August 18th and is aimed at high school or college students with the purpose of getting them to buy their product with a sub-purpose of getting people to work out more. It plays often before YouTube videos. Powerade’s as, “Rose from Concrete”, was uploaded to YouTube on February 26th and is aimed more at high school athletes in particular …show more content…

A janitor nearby then tells him that he needs to “sweat it to get it” at which point the Manning brothers come and tell him to start running in place, with his eyes closed. They keep pushing him to work as they slowly leave the room. It ends with him still running, but now in an empty room, with his eyes closed. In Powerade’s ad a young boy is leaving his house, and riding a bike through a very broken down neighborhood. Voice over describes roses growing from in between concrete and how people wouldn’t wonder why it was kind of broken, but be amazed at how it grew at all. It then compares the rose to the boy and shows him getting off his bike and walking into a basketball court, grown up and now recognizable as basketball player Derrick …show more content…

They hit hard on the humor aspect of the ad when they show the student being left alone when he still thinks the athletes and janitor are still there. It is a hilarious concept that sticks with the audience, and makes them feel intrigued as it is happening, wondering if the student will ever catch on. Also, viewers relate and empathize with the student when he is told that he can’t have a Gatorade because he is doing it wrong. It makes the audience feel awkward along with him. Overall, relating to the awkwardness of the student and the humor of the ad helps to persuade the audience to buy the product by making them remember these emotions they felt while watching the

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