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Benefits of social media for businesses easy
Impact of social media on business performance
Impact of social media on business performance
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Today is the era in which technology is the part and parcel of our lives. It has been seen that social networking has escalated. It can be seen in any field of world and it is having great effect on businesses. In the business world there are challenges that did not exist some years ago. Nowadays, trends change so quickly and to be successful in business you need be one step ahead of your competitors. You always need to find out the ways that attracts others towards your company. Social networking can help a business in tremendous ways like sales, marketing or recruiting (Miss Mahone, 2011). Social networking is a very powerful tool for the businesses to increase sales and attract more customers. According to the traditional ways of marketing, …show more content…
These sites are the best way to target a number of customers. Many businesses use social networking to promote their business, advertise about their new products, hire people etc. Social networking brings a lot of advantages for a business. It has a broad reach, people of every age use these sites, and major portion of population is now on social networking sites. Moreover it is a really fast mode of spreading information; just one click can inform everyone about a new launched product. Social networking even allows businesses to communicate with their customers on a personal base; for example, many businesses use the option of live chat, if customer wants he/she can get the solution instantly by online chatting (Queensland government, 2014). Most of these sites are free to use, so marketing on these sites is really cheaper or we can say that it has no cost. Social networking sites have no boundaries for your business; your business can reach anytime and anywhere in the …show more content…
Another benefit of posting on these sites is, your business can get a good ranking in Search Engine Optimization and this can really benefit a business in several ways. Social networking sites can take your business to a new platform and grow it (Josh, 2014).
Some interviews were conducted to gather some more information what business people think about social networking sites as their marketing tool and according to the interviews conducted businesses find easier to advertise about their products and services on these sites rather than advertising through pamphlets newspapers because it is quick and easy. Another example taken from these interviews was about Dan Murphy’s special offer on Father’s Day that you can get your father’s name engraved on the bottle and this was posted on Facebook, which indirectly increased their
With the invention and development of the Internet, communication has changed in to a revolutionized platform. The Internet has evolved from a means to facilitate data, to a stage of public communication through the use of social media. Social media has affected every aspect of interaction from personal lives to the business world. The business world however, has been especially impacted by the application of social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction.
Social media in marketing is beneficial to any company in that it helps businesses organize control, and streamline communication and information, and help companies to better promote their brand (Paus, 2013, p.77, 78, para. 13). Social networking is not a bad way to promote a business or an organization but there has to be strategy implemented to monitor the images and information that can potentially foster negative perceptions of the
In the aspects of marketing, this part discusses more about social media and companies’ communicating to their customers. According to Kotler and Keller (2012), social media for business is that sharing text, pictures, video information between customers and companies. They say that consumers’ using word of mouth talking about any products and services is very powerful, and companies today know that is valuable. Moreover, they mentioned three primary social media services that online communities, blogs and social networks have been used in businesses (Kotler and Keller, 2012). F...
Social media marketing uses social media platforms likes Facebook, snapchat, Instagram to market a product or service. Social networking websites allow individuals and businesses to interact with one another and build relationships and communities online. It is based on building virtual communities, that allow consumers to express their needs, wants and values, online. Social media then connects these consumers and audiences to businesses that share the same need, wants, and values.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
One obvious benefit to Facebook/Twitter is it offers businesses and schools/colleges the ability to form personal connections between its customers/students. Potential clients and students will likely come to you or your social media for information and being accessible
Customers involved in social media can access their site almost anywhere. Most people have cell phones, computers, or tablets that they take anywhere they go. In the article Social Media and Interpersonal Communication, people today would rather e-mail that meet and would rather text than talk on the phone (2013) The article continues to discuss how social media effects our ability to communicate. People have their heads in their phones. They aren’t reading the daily newspaper like they used to. Businesses can and do take advantage of this. Having a business site using Facebook, hashtags, or even ads that can be made public through the social media site will help the business gain public awareness. “Social media is one of those things where at this point, you have no choice but to become involved” (Facing up to Facebook, 2016). It increases awareness, allows customers to leave reviews, and allows business owners to interact with their
One of the most important things to point out the impact of social networks in the business field is e-commerce. In older times companies project their advertisements either on the television or in newspapers or billboards. It was just an one way communication, which did not yield attractive returns from the consumers. But now companies use social media platforms as a two-way communication medium. For instance, we can see in documentary movie “Generation Like”. Companies are now turning the Facebook ‘Likes’ into the good money. ‘Likes’ button on the Facebook has a great importance. More the likes you have more the value you gain. When one like something online, a product, a brand or a celebrity it becomes part of the identity that they broadcast to the world in free. Companies are getting free advertisers in the form of their consumers (Generation Like). Social media profile information is really valuable to the advertisers for the promotion of their product. This help the companies in market research. Some companies tend to outsource their social media asset management to their advertising partners. By acting social networks as stepping stones, social media marketing can gain a lot of benefits including relationship building, brand building, publicity, promotions and so on. So, it can be concluded that social media marketing proposes several opportunities for entrepreneurs, small businesses, midsize companies and huge
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
In today’s ambitious world, social media has developed opportunities businesses can benefit from. Business owners are able to reach more customers and present their brand through these networks, most times free of charge. Although businesses have been slow to implement this channel of communication, they have begun to recognize the value added to their industry by use of social media. In reviewing literature on social media and its effect on business relations, it is evident that social media is rapidly changing business marketing and communication practices. Even though there are numerous studies on the initial impacts and potential benefits of social media, further studies ought to be considered for business owners to further understand the long term advantages from the use of social media. This paper will begin by clarifying what social media is, trailed by discussion on customer engagement, user-generated content, and customer relationship management and financial features.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern businesses, but necessary. The biggest reason social media is so important to businesses is the size of the audience that they can reach. From a public relations standpoint, social media is a very powerful tool. It allows a company to instantly reach out to the public and receive feedback just as quickly.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
There are also many ways that social networking sites can be used to advertise and promote your company. Ads can be placed on sites such as Facebook, LinkedIn, YouTube and Twitter.