Social media, or web 2.0 began as an Internet based computer application or user-generated application that facilitates the use of social networks by connecting personal or business profiles with those of other individuals or companies. Social media allows people and businesses to share and exchange information, offer ideas, and promote products in virtual communities and networks.
Today, social media consists of many social media platforms all serving similar but slightly different purposes. While some social media platforms are more popular than others, they all serve a purpose and cater to various demographics of people with different interests (Hein 2014, Nicol 2012 & Paus 2013). Social has been a successful because of the many ways
…show more content…
Facebook also gives persons and businesses the opportunity to create the image of themselves and/or their company that they want people to see. Companies can also build a fan base and often times offer incentives for people to “like” the businesses page.
Cons
Unfortunately there are some dangers with Facebook accounts on both the personal and business level. Personally, persons can acquire unwanted attention and stalking by strangers, acquaintances or “trolls” because of the information posted on Facebook such as phone numbers, place of employment, addresses, and other associations.
As it relates to teenagers and young adults who use Facebook to connect with schoolmates and friends, there is a strong urging to proceed with cautions as there are false accounts and persons are misrepresenting themselves in effort to lure unsuspecting
…show more content…
YouTube is a great form of personal marketing as many of the video posted on YouTube are posted by video bloggers.
Cons One of the downfalls of using YouTube is that persons cannot always control the videos that are posted.
On a professional level, videos that show inappropriate behavior of employees can be posted with out a person’s consent and as it relates to marketing and business, targeting the exact audience is not as successful on YouTube. There are so many videos of similar ideas and concepts, thus, getting people to watch a specific channel and subscribe to that channel can be difficult if its not a site that will spark an interest (Nicol 202; Luxton, June, & Fairall, 2012).
Social Media Marketing and Effectiveness
Social media in marketing is beneficial to any company in that it helps businesses organize control, and streamline communication and information, and help companies to better promote their brand (Paus, 2013, p.77, 78, para. 13). Social networking is not a bad way to promote a business or an organization but there has to be strategy implemented to monitor the images and information that can potentially foster negative perceptions of the
Those videos can even be shared on other forms of social media like Facebook and Twitter. According to The Telegraph’s article How YouTube changed the world, they state that “The online video behemoth has become the world’s third most-visited website, after Google and Facebook” (How YouTube changed the world). This website has thousands of videos that anyone with access to the it and internet can view. In the same article, they explain that Youtube has been the birthplace of some celebrities in the music, fashion, and video game scenes. (How YouTube changed the world). Because of how easy it is for a person to watch these videos and share them from all across the world, American culture, and other cultures can be spread to each other. It is almost like the United States in a website, where a wide variety of people share their different beliefs, and can influence, or inform others of what they have to show, or
Those sites do not create the videos. Those videos are created and shared by the content creators. One of those sites – YouTube has made over hundred thousand dollars by adverting on their front page. YouTube has stated in its terms of service that the content creators “retains all ownership rights to the content”.
Social media can be defined as web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales (Dictionary.com, n.p.).
One may automatically think about that funny cat video they saw once or that kid falling into the pool after his brother pushed him when YouTube comes to mind. People each day are able to click “Upload” on a video they have spent hours shooting and editing and can eventually make a profit from it once they have gained a following. Along with becoming profitable from this Web site, there is also controversy to follow. Americans tend to believe that it is some silly Web site where you can watch those childish videos.
Over four billion YouTube videos are viewed each day. They have to pay operating cost pay for employees and pay people to literally take down videos that don’t fit into the YouTube standard. YouTube is free for most videos and all they ask is for the viewer to watch part of an ad in which after around 20 seconds you can skip the commercial which might pay for the free viewing. YouTube should continue the previously decided royalties to keep them financially safe. One has to remember that not all content on YouTube produces any form of money. Since certain videos receives payment artists have begun to become aggravated.
Facebook does have measures to protect older teenagers from predators but children … on the site.” Moreover, bullying, kidnapping and sexual explore as cited are the more likely experimented by children. Kids are unaware of what information should not be shared. Be on the internet can make you download some application that can allow checking on all your information, for example, malware which is an application that gives permission of the victim with an intention to steal personal data from the computer like password, parent’s bank account, and other
There are 500 million people that are using Facebook today, which is primarily used to keep in touch with old friends and to meet new ones, or it could be a place to express your own feelings and communicate freely. Stern strongly conveyed that “negative experiences identified that there were unwanted messages, stalking, and private information made public. Facebook is an effective and efficient tool for social networking; it helped students learn more about each other.” (9) Social networking is an important part of a person's daily life, social life, but can allow “unwanted messages”. Additionally, Facebook tracks your history and what websites you have accessed, has many cases of cyberbullying, and shows what posts you like. Nearly one in five women and one in ten men on Facebook get stalked in their lifetime. In the United Kingdom it states that “Ms Edgley said her life was ‘ruined’ as she received sinister gifts of a puzzle, a watch and a book with her birthday and her stalker's birthday scrawled on it.” (15) One stalker could potentially ruin your life, self confidence, and
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Some people think that youtube encourage people by giving them money for the video that they make but these kids that make the video just want money. These kids that think it Youtube fault well youtube did not encourage these kids or teens to do what they did. These people just want to be famous but they know they are doing is really foolish and challenges video that can get them hurt. Kids or teens watch other people video that do a trick and they want to try it and see if they could do it, they could end up hurt .This
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
According to the dictionary, social media is any form of electronic communication in which users create online communities to share information, ideas, personal messages, and other content. So basically, any type of communication that is transmitted by signals allowing people to give and receive information. This information can be anything from a newspaper article to a quick "I love you!" to a loved one. Social media is a faster way to get to everyone and everything, you can literally get to anything with the press of a few buttons.
Just as MySpace has online predators, Facebook may have some too. Some Facebook users have profiles with personal information that are visible to everyone. AOL screen names, phone numbers, and even addresses are posted on the site. Police are now looking into Facebook because a few convicted sex offenders have registered on the site.
In our day to day lives we socialize and interact with many different types of people, including family, friends, colleagues, or even complete strangers. Before technology people stayed in contact via regular mail, writing letters, telephone calls and face to face communication. Today the way in which we relate to others is completely different. We use social media for finding romance, seeking employment, or getting advice. This is where social networking and social media come into play. Many people may think that the use of social media is making them more social and more interactive with society. But others question if that is really the case. Is social media making us more or less social? Is it changing the way we interact with people on a daily basis? Is it having a more positive or negative impact on society?
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media an online platform that is known to keep people connected and also helps them know of the happenings around yet still keeping them hooked and entertained. Social media is also known as websites and applications that are dedicated to forums, microblogging, social networking and wikis. Social media is split into two parts the “social” part and the “media” part. The “social” part refers to people interacting with each other and the “media” part refers to the instruments of communication like internet, tv, radio